Membership Marketing

NOVEMBER 8, 2019

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

Report 40

Report Marketing Innovation millennials 40

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Customization” has become a dirty word in association technology and for good reason. Ann McDermott at DelCor Technology Solutions discusses the many perils of customizing association software. Tue 11/7 at 12 p.m.

DC 150

DC Washington Innovation Price 150

Association Success

JANUARY 4, 2018

We are delighted to be able to give away one individual registration to Learning • Technology • Design 2018 , a virtual conference hosted by Tagoras throughout the month of February. The winner of this free registration – the usual price of which is 395.00 What is the event?

Price 66

Price Conference Technology Review 66

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Forj

MARCH 2, 2021

The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. An IDC study in 2018 reported that by 2022, the Salesforce ecosystem would create some 3.3

Association Management 91

Association Management Price Software System 91

Reid All About it

DECEMBER 8, 2017

Yes, the ASAE Technology Conference is next week! Ann McDermott at DelCor Technology Solutions explains how to develop that list and why you should do it before asking around for AMS recommendations or sample RFPs. GDPR stands for EU’s General Data Privacy Regulation which takes effect in May 2018. Location: National Harbor MD.

DC 150

DC Washington Review System 150

Higher Logic

OCTOBER 30, 2018

John Boyle, Technology Alliances & Community, Zenoss. We caught up with John Boyle, in charge of technology alliances and community at Zenoss, to learn more about the TechZen launch and how community engagement has grown since the re-launch. Megan Lueders, Chief Marketing Officer, Zenoss. Check it out!

Case Study 120

Case Study Austin Products Library 120

Potomac Core

APRIL 23, 2019

Despite profitability, Industries are using new technologies to prepare for whatever comes next. Are Data focused – Sharing any new or emerging research insights that might give company owners, executives, entrepreneurs, employees, and investors a window into new and emerging market opportunities.

Recruiting 188

Recruiting Recruitment System Industry 188

Association Success

MAY 27, 2019

It is a database driven technology that allows your sales staff to track prospects through the sales process and develop promotional campaigns specifically targeted to companies within each segment you manage. There are a number of CRM systems available, at a variety of prices and functions.

Price 60

Price System Email Marketing Products 60

Associations Now

SEPTEMBER 10, 2018

Sponsorship marketing: evaluating the platinum-gold-silver-bronze structure — by James Personius @AssnMediaPub [link] #assnchat pic.twitter.com/SPhe4JlPSG. — Deirdre Reid, CAE (@deirdrereid) September 10, 2018. Gen Z grew up in the age of technological innovation. ” Rethinking Sponsorship Tiers.

Price 89

Price Innovation Strategy Tips 89

Associations Now

JANUARY 7, 2019

See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.” Of course, the smartphone and tablet then happened—and associations had to upgrade their office and learn lots of new technologies, all at once. Oh, how right I was.

Social Media 111

Social Media Course Technology Email Marketing 111

GrowthZone

JULY 24, 2018

Pricing available on the GrowthZone website and product demos available upon request. Pricing available upon request. Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Product demo and pricing available upon request.

Software 84

Software Association Management Austin Atlanta 84

Reid All About it

MARCH 30, 2018

I know how badly you want to put your technology project (and all that heavy drinking) behind you, but before you move onto your next big project, heed Gretchen Steenstra’s advice at the DelCor blog: before moving forward, do a technology project close. Search engine ranking signals that matter in 2018. Search Engine Journal ).

Project 150

Project Resources Software eBook 150

MemberClicks

OCTOBER 4, 2022

The LinkedIn Workplace Learning Report from 2018 found that 93% of employees would stay at their company longer if they felt their employer was invested in their career development. You can even include it as a note on your member application or pricing page. And what employer doesn’t want their employees to be the best they can be?

Tips 52

Tips Discount Newsletter Social Media 52

Reid All About it

MAY 11, 2018

The weekly list of free educational events and resources for the association community… DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. Just what the association community thought would happen: America’s fastest-growing technology conference is leaving the U.S.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

APRIL 20, 2018

. – Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. Host: ASAE Marketing Section Council. Host: American Marketing Association. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc. 1 CAE credit. 1 CAE credit. 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37

Reid All About it

MARCH 16, 2018

Some quick hits before we get to the list of free webinars: Blogging is still alive and well in 2018—and for good reason. Digital Marketing Strategies for the Event Planner, Part 1. Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing. Get It Write ). What is CRISPR? ( CB Insights ). Host: PCMA.

eBook 46

eBook Social Media DC Content 46

Reid All About it

JULY 13, 2018

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence. A really good list of email marketing best practices.

DC 37

DC Washington Member Engagement System 37

Reid All About it

MAY 4, 2018

Tue 5/8 at 11 a.m.* – The Road to GDPR Compliance: People, Process, and Technology. Learn what you need to consider on the road to GDPR compliance, with a focus on the people, process, and technology involved. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. 1 CAE credit.

DC 30

DC Project Washington Price 30

Association Adviser

JANUARY 2, 2019

“We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We 13, 2018 and within three months saw a 54 percent uptick in total users and a 71 percent lift in new users. Ready, set, launch.

How To 78

How To Project Content Recruiting 78

Reid All About it

JULY 20, 2018

What does it take to be an association CIO in 2018? The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. How Small Organizations Win: How to do Big Marketing on a Shoestring Budget.

LMS 30

LMS DC Washington Chicago 30

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. One thing we can predict about the future: implementing new technology will never stop. A key ingredient for successful technology projects is collaboration. The deadline is February 2. Host: PCMA.

LMS 174

LMS Price Revenue Technology 174

Reid All About it

AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. Guest: Elizabeth Glau, CMP, Product Marketing Manager, Sciensio. The Top 10 Event Trends of 2018 Presented with IMEX. More info/register. Host: KiKi L’Italien, founder, Amplified Growth.

Chicago 37

Chicago LMS Washington Tools 37

Reid All About it

MAY 18, 2018

explains how to develop, market and roll out a trial program. The choices of channels and tactics to market your events grows ever more varied and complex, with new options and techniques appearing all the time. Presenters: Myllisa Patterson, Director of Marketing, CrowdCompass by Cvent. Host: Unleashed Technologies.

St. Louis 30

St. Louis DC California Washington 30

Association Adviser

DECEMBER 14, 2018

Technology (and the thought of it) sometimes elicits a similar response. I’ve worked with hundreds of associations and here are some of the responses I have gotten when asking about their take on “technology” or “new ways” of reaching and engaging their members: Do we have to? Our members don’t like technology.

Technology 65

Technology Revenue Content Social Media 65

Reid All About it

JUNE 22, 2018

I’ve learned over the years that identifying and prioritizing your requirements is the most important step in any technology selection process. Watch a live rebroadcast online event for the sessions you missed at the 2018 PCMA Education Conference. Host: Unleashed Technologies. The Essential Guide to Event Management Technology.

System 30

System Charlotte Education Member Engagement 30

Associations Now

AUGUST 27, 2018

One Monday session, “ Productively Manage a Virtual Work Environment ,” covered technology tools like Slack and Dropbox, which enable close interaction among remote and onsite teams. In this technology world, there’s no such thing as the word ‘remote’ anymore. It’s been figured out.

North Carolina 75

North Carolina Texas Chicago Team 75

Delcor

DECEMBER 18, 2018

The role of the association CIO (or technology leader) is evolving before our eyes as associations adapt to a world full of disruption and change. But, associations aren’t the only organizations adjusting their approach to technology. Association CIO as Strategic Partner. IT as a cost function is dead. Digital is everywhere.

Survey 69

Survey Revenue Technology Strategy 69

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 That includes the speakers you select and how you create your marketing campaign to promote your event. Craft a multi-channel marketing plan. Marketing materials. Lindsay Smith, Director of Marketing at MemberClicks.

Event Planning 59

Event Planning Tips Conference Software 59

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 That includes the speakers you select and how you create your marketing campaign to promote your event. Craft a multi-channel marketing plan. Marketing materials. Lindsay Smith, Director of Marketing at MemberClicks.

Event Planning 52

Event Planning Tips Conference Software 52

Expo Logic

FEBRUARY 28, 2020

But according to The State of Event Sponsorship in 2018 , a majority of event planners are struggling to secure sponsors. Read the webinar recap below for 10 ideas to unlock sponsorship revenue through event technology. 2) Create an Attract with Technology. And unfortunately, for a small group, retention rate is decreasing.

Revenue 36

Revenue Technology Conference Price 36

Leading Learning

MAY 5, 2020

After defining the central term, I’ll look at an assumption baked into many of the questions we received and then get into some techniques and approaches we’ve used to foster engagement at our own virtual conference, Learning • Technology • Design. Price and features, for example, tend to be common ones. Defining Virtual Conference.

Conference 52

Conference Class Case Study Examples 52

AssociationChat

JUNE 28, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Population numbers based on 2018 Census estimates). Harris, M.D., Photo by Miguel Á. Rising rates?

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Population numbers based on 2018 Census estimates). Harris, M.D., Photo by Miguel Á. Rising rates?

United States 52

United States New York Conference Seattle 52