Associations Now

AUGUST 8, 2019

Consider these three self-care strategies. So, what are some self-care strategies for meetings pros to consider? In a March 2019 Harvard Business Review article , Alice Boyes, author of the The Healthy Mind Toolkit , suggests two ways to make time for mental breaks, even when you’re extremely busy. Please share in the comments.

Strategy 84

Strategy Columbus Chicago Team 84

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Reid All About it

JANUARY 11, 2019

I also like perusing posts on 2019 trends. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Learn how to tackle some common challenges unique to component-based associations with examples from the CRP community. Webinar Marketing Predictions for 2019. Wed 1/16 at 12 p.m. –

DC 276

DC Washington Learning Management System LMS 276

Associations Now

JANUARY 29, 2023

Talking strategy is one thing. A good example of that focus is a recent governance shift at the Council of Landscape Architectural Registration Boards: I wrote about how CLARB’s board had become constrained by outdated requirements that limited its flexibility and diversity. Making decisive moves is another.

How To 106

How To United States Leadership Strategy 106

Reid All About it

DECEMBER 21, 2018

Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. B2B content marketing predictions and trends for 2019. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Host: Idealware.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Reid All About it

JANUARY 18, 2019

Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Take this opportunity to get advice on how to handle a career challenge that’s been on your mind, for example, navigating a delicate situation at your organization or initiating a difficult conversation with your supervisor.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

JANUARY 25, 2019

Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. New Year, New Digital Strategy (Association Coffee Talk, Alexandria VA). Let’s start 2019 with a discussion around your digital strategy. Tim Ebner, Associations Now ).

Chicago 170

Chicago DC Content Washington 170

Associations Now

MAY 20, 2019

A few examples: Get a better understanding of your bill. A recent CIO piece cited the example of the software-as-a-service (SaaS) provider AvePoint, which found its bill so confusing that it actually built its own cost management tool—and ended up cutting its monthly costs by more than a third.

Strategy 51

Strategy Cost Software Tools 51

Associations Now

MAY 20, 2019

The “ 2019 Open Source Security and Risk Analysis ” [registration], from the Synopsys Cybersecurity Research Center and based on anonymized data from the company’s Black Duck audit services, noted that roughly 60 percent of the code in the code bases it studied was open source. What’s Your Maintenance Strategy?

Software 100

Software Strategy LMS Tools 100

Reid All About it

DECEMBER 7, 2018

See examples of eLearning courses, and get ideas and inspiration to take back to your own projects. Get some fantastic insights and discover what you need to know to create an effective and successful marketing strategy under GDPR. How to Prepare for the 2019 Hospitality Market. It’s never too early to get a head start on 2019.

Washington 186

Washington DC Library Tips 186

GrowthZone

APRIL 20, 2021

” For example, what do local broadcasters often fail to share with their advertisers? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. United States average: $31,133 (2019, US Census Bureau). So how can you win?

United States 148

United States Revenue Maine Content 148

Beth Kanter

OCTOBER 28, 2020

In our report, Unlocking Generosity with Artificial Intelligence: The Future of Giving ( ai4giving ), Allison Fine and I identified examples of where the algorithms and data are used to provide recommendations for philanthropic investment – whether everyday donors, program officers, or major donors. Source: GiveDirectly Facebook Page.

Examples 34

Examples Tools System Innovation 34

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Looking to personalize and target your email communications strategy to different member segments? Example: “X platform is cheap/free. Example: “Our conference is coming up.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

DECEMBER 19, 2019

But recently I’ve come across a handful of examples of associations that have tried new initiatives to make sure their conferences are more inclusive. According to HRS, the strategy is all about spreading education to developing countries to improve patient care. At its October 2019 conference, EDUCAUSE introduced Wordly.

Conference 97

Conference Proposal Software Examples 97

Reid All About it

NOVEMBER 30, 2018

Wes Trochlil shares three examples of low-hanging fruit in data management. Event Tech Trends: What We Learned & How to Evolve in 2019. Learn how to take full advantage of the end-of-year fundraising rush, improve your online fundraising strategy, and surpass your goals with actionable and digestible tips and tricks.

Innovation 191

Innovation Technology DC Tips 191

Membership Marketing

JUNE 3, 2024

3] Through this strategy of focusing on value and then funding and executing a sophisticated recruitment program, ANA overcame its steep membership decline and established a sustainable program resulting in an increase in membership from 90,000 to more than 150,000. [4]

Case Study 52

Case Study Recruiting Recruitment Revenue 52

Blue Sky eLearn

JANUARY 7, 2019

An example of a company winning at this? While the perfect business model may not exist, Sheri shares some trends with us and takeaways that may help you pivot your business to be more successful in 2019. Example: Cable Company vs. Hulu. Example: Starbucks App vs. visiting a mom-and-pop coffee shop. Example: Dominos!

Examples 143

Examples Education Content Products 143

.orgSource

JULY 10, 2023

As the home of organizations that draw on decades of history, it’s not surprising that we love the security of time-honored strategies. During 2018 and 2019, my business partner, Kevin Ordonez and I, interviewed approximately 50 association executives. Transformative Strategies Think like a start-up. Be the disruption.

Course 68

Course Strategy Leadership Innovation 68

Higher Logic

FEBRUARY 21, 2020

For example, Salesforce excels at being Customer Relationship Management (CRM) software. Based on Forrester Research’s US Customer Experience Index, 2019 , “Brands that want to break away from the pack should focus on emotion.” What’s your strategy for sourcing product feedback at scale, digitally? G2 crowd reviews or tweets).

eBook 286

eBook Tools Products Communications 286

Associations Now

JUNE 4, 2019

Personalization is a key strategy for exciting and engaging attendees—but without the right approach, your efforts can fall flat. The first step in a solid personalization strategy is understanding how personalization aligns with overall meeting objectives. — Deirdre Reid, CAE (@deirdrereid) June 3, 2019.

Team 72

Team Strategy Examples Conference 72

Reid All About it

APRIL 28, 2023

Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Matt Mayberry, Harvard Business Review ) How to increase email open rates: 13 key success factors with examples. Membership marketing has come a long way since I first started in associations.

DC 206

DC Recruiting Recruitment Washington 206

Associations Now

FEBRUARY 7, 2020

And since social platforms make it easy to share video content, Rosenblum’s videos have become a key part of NAD’s social media strategy.(Here’s Here’s an example on Facebook.). — NAD – Official Site (@NAD1880) October 28, 2019. Members can pose questions via Twitter, using the hashtag #AskHoward , or by email.

Social Media 101

Social Media Video Education Content 101

Blue Sky eLearn

JANUARY 7, 2019

An example of a company winning at this? While the perfect business model may not exist, Sheri shares some trends with us and takeaways that may help you pivot your business to be more successful in 2019. Example: Cable Company vs. Hulu. Example: Starbucks App vs. visiting a mom-and-pop coffee shop. Example: Dominos!

Examples 129

Examples Education Content Products 129

Higher Logic

DECEMBER 20, 2018

In my household, for example, we’re more likely to buy add-ons like Audible and Amazon music because we know the same level of convenience we get with our Prime membership will exist. The software business model is another example with (historically) limited competition – until now. Let’s explore some examples. For Marketers.

Software 159

Software Revenue Communications Team 159

Associations Now

AUGUST 14, 2023

During a session at the 2023 ASAE Annual Meeting & Expo, the American Staffing Association shared how that strategy has worked for them. Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. Listen to member conversations.

Content 98

Content Video Resources Team 98

Associations Now

JANUARY 10, 2019

If a digital transformation is on your association’s to-do list in 2019, be warned: A recent study shows that about half of senior executives don’t think their organizations have executed 50 percent of their strategies successfully. Lead by example … Get organizational buy-in by building a vision that all employees can get behind.

Team 101

Team Technology Strategy Review 101

Velvet Chainsaw

JUNE 15, 2022

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. Giving sponsors more stage time, for example, could backfire. Which of these strategies are you currently using for sponsorship pricing? If it’s not something that they appreciate, you need improved inventory.

Price 98

Price Tips Conference Cost 98

Associations Now

JANUARY 14, 2019

Use these strategies to keep members interested and engaged. Also: Event tech in 2019 will focus less on innovation, more on existing technology. Callie Walker from the MemberClicks blog recommends the following strategies to keep members engaged during such a downtime: Promote upcoming events or new benefits.

Discount 69

Discount Technology Innovation Video 69

Associations Now

JANUARY 17, 2019

The American Meteorological Society , for example, saw more than 700 federal employees and researchers miss its annual meeting earlier this month, and the American Astronomical Society’s conference had at least 300 fewer attendees. To submit for IAFP 2019: [link]. — IAFP Food (@IAFPFood) January 14, 2019.

DC 107

DC America Conference Examples 107

Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Then flip each one over in the order you placed them.

West Virginia 360

West Virginia Washington DC Revenue 360

Association Success

SEPTEMBER 14, 2020

Take Netflix , for example. Launched in August 1997, Netflix first became popular as a mail-order DVD service with an ingenious membership strategy. MORE: 5 signs your association’s strategy needs a refresh. In 2019 Netflix made waves by introducing interactive programming with an episode of the popular sci-fi show Black Mirror.

Innovation 107

Innovation Newsletter Technology Content 107

Associations Now

DECEMBER 20, 2019

Instagram, for example, has already started testing hidden like counts. 2020 tuneup: Six #marketing insights from our 2019 #B2BDreamTeam [link] #eventprofs pic.twitter.com/Ac6LWf6C1c. — Event Marketer (@EventMarketer) December 20, 2019. — Event Marketer (@EventMarketer) December 20, 2019. Other Links of Note.

Social Media 70

Social Media Video Report Conference 70

Associations Now

MARCH 28, 2019

At ACES: The Society for Editing’s 2019 Conference, attendees could add preferred pronoun stickers to their name badges. Such a great example for all conferences and events! — Melanie Padgett Powers (@MelEdits) March 28, 2019. — Association Success (@assn_success) March 27, 2019.

Conference 71

Conference Social Media Products Examples 71

Association Success

JUNE 17, 2020

In August 2019, ASAE identified 50 drivers of change impacting associations as part of its ForesightWorks research initiative. Ask yourself whether those strategies are still relevant. When we articulate strategy, we determine a plan to achieve the future we want to create. What has changed?

Strategy 105

Strategy Education Course Team 105

.orgSource

FEBRUARY 21, 2023

The objective is to arrive at actionable strategies for strengthening those relationships. The March of Dimes is an example of a nonprofit whose original mission of serving polio victims was made obsolete by a vaccine. Open Windows In July 2020,orgSource surveyed approximately 300 association executives. Education is everywhere.

Revenue 88

Revenue Guidelines Review Education 88

Nimble AMS

SEPTEMBER 30, 2021

Consider these statistics from the report: 52% of customers expect offers to always be personalized — up from 49% in 2019. For example, when they purchase an item online, offer them a coupon code for a special discount on another related items, such as branded merchandise, or a discount on an upcoming continuing education event.

Discount 127

Discount Member Experience Process Report 127

Associations Now

OCTOBER 10, 2019

For example, link to a short article that takes four minutes to read. — BizBash (@BizBash) October 10, 2019. For example, set up hydration stations for guests to use during session breaks. For a new marketing approach, try bringing together your email and social media strategies, says Kayla Carmicheal on HubSpot.

Social Media 84

Social Media Content Examples Communications 84