Associations Now

FEBRUARY 3, 2020

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. Get their names right.

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Associations Now

JANUARY 4, 2019

— SmartMeetings (@SmartMeetings) January 3, 2019. Before developing a formal security strategy, take the time to survey current security measures to get a sense of what is working and what isn’t,” he says. “To Content marketing can drive event awareness and attendance. How to Keep Your Events Safe. Other Links of Note.

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Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations. The Top 3 Ways Associations Recruit New Members.

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Associations Now

MARCH 20, 2019

In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging. — MeetingsNet (@meetingsnet) March 19, 2019.

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Spark Consulting

AUGUST 7, 2019

If your membership lapses on July 31, 2019, then your access is cut off as of 12:01 am August 1. The grace period is not necessarily what’s causing the associations that responded to the survey to be more likely to have retention rates above 80%. Should we have a grace period at all? How long should it be? My preference is none.

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

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MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. It also offered a 15.22% conversion rate in 2021.

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Association Adviser

AUGUST 15, 2019

The post Innovate Your Survey Strategy appeared first on Association Adviser. Members are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association.

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Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. Nonprofit Tech Trends 2019. CAE credit.

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Associations Now

JULY 29, 2019

Research shows that taking a big risk in your marketing campaigns has big payoff opportunities. Want your marketing initiatives to stand out? Research from Effie Worldwide, the group behind the marketing industry’s Effie Awards, surveyed 6,000 campaigns to see what makes marketing most effective. . "I

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Reid All About it

DECEMBER 18, 2020

Chapter training needs survey. Elisa Brewer Pratt, CAE, of Brewer Pratt Solutions invites you to participate in a Chapter Staff & Chapter Board Training Needs survey until Friday, December 25. Digital marketing for education programs. I love German Christmas markets. No, not too good to be true. Virtual event risks.

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Blue Sky eLearn

OCTOBER 30, 2018

While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. Themed Marketing & Communications. If collecting feedback is where you’re struggling, consider offering credits or gift cards for completing surveys.

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Blue Sky eLearn

OCTOBER 30, 2018

While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. Themed Marketing & Communications. If collecting feedback is where you’re struggling, consider offering credits or gift cards for completing surveys.

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Associations Now

JULY 16, 2019

If someone were to ask me to describe what 2019 feels like in one word, I might say “anxiety.”. In Marketing General Incorporated’s 2019 Membership Marketing Benchmarking Report , 45 percent of associations surveyed said their membership increased.

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Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets. in group hotel rates, with a 7.8%

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Potomac Core

FEBRUARY 11, 2019

Associations who want to pass the relevance test should initiate conversations with their Boards or Executive Committees to: Talk through and quantify the sources and the business impact of market challenges. ACI Annual Convention that provides opportunities for the Industry to market and sell products. Strong U.S.

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Associations Now

MARCH 7, 2019

Also: Market your educational offerings to employers. That’s according to The Infinite Dia l 2019 [PDF], a survey from Edison Research and Triton Digital. Key findings show that social media is a saturated market. — MemberSuite (@membersuite) March 6, 2019. Podcasts, too, are on the rise.

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Associations Now

JANUARY 8, 2019

More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. billion users—about 42 percent of the world’s population—social can engage attendees, market to new audiences, and more. With about almost 3.2 With about almost 3.2

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GrowthZone

JANUARY 24, 2019

In GrowthZone’s recently released 2019 Association Survey Results , we reported on everything from average employee-to-member ratio to respondents’ satisfaction with their boards of directors. Additional topics include historic membership trends, use of marketing channels, most effective tactics for growing memberships, and more.

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Associations Now

JUNE 5, 2019

A recent NewVantage Partners survey lays out a cultural case. Big Data and AI Executive Survey 2019 , but the challenge is trying to build on that work organizationally. This asset can help you to centralize data governance to strategically drive marketing efforts.”. If you said “no,” welcome to the club.

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Associations Now

DECEMBER 13, 2019

More than half of Americans leave vacation days unused each year, according to a new survey. According to a 2019 work-life balance survey by Priceline, 44 million Americans still had seven days of paid time off heading into the holiday season, CNBC reports. The Priceline survey highlights several factors.

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Associations Now

FEBRUARY 8, 2019

A new National Car Rental survey finds that while millennials like mixing business trips with leisure trips, in part to save money, they aren’t so excited to mention that detail to the boss—even if their supervisor does the same thing. for this year’s survey. 1 reason to do so.”. In last year’s report, business travelers worked 10.2

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Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Associations Now

JANUARY 9, 2020

For example, a North American market research study published late last year found that 35 percent of millennial guests are looking for more vegetarian options on menus. And the International Food Information Council’s 2019 Food and Health Survey found an increased interest in plant-based diets.

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Association Adviser

APRIL 2, 2019

The 2019 Association Communications Benchmarking Survey is your way to provide this type of help. Now in its eighth year, the survey presents an ever-evolving set of questions to reflect the ever-changing association communications landscape. Take our 2019 Association Communications Benchmarking Survey today.

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Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. Why Community Should Be Part of Software Companies’ 2019 Strategy. This grants you the opportunity to better define your audience , market, and sell.

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Associations Now

JULY 11, 2019

While issues of technology are raising concerns for many CEOs, they feel increasingly comfortable taking action on political issues, the 2019 edition of the EY CEO Imperative Study revealed. Speaking out on a big political issue isn’t something most corporate leaders will shy away from in 2019. What really freaks them out?

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Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

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Associations Now

MARCH 22, 2019

“Listening all the time means taking other approaches beyond surveys,” the team wrote in a blog post. Needs assessments help you avoid relying on the usual suspects for market information: the echo chamber of association leadership. But you need to go beyond surveying members only,” the team says. Are you a freelancer?

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Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Grip Speakers: Dahlia El Gazzar, Founder, DAHLIA+Agency Hew Leith, VP of Marketing, Grip Wed 5/3 at 12 p.m. –

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Associations Now

FEBRUARY 1, 2019

Litmus’ 2019 State of Email report highlights the issues to watch out for (including Google AMP’s email variant) and trends to follow in email this year. One of the most closely watched technical studies about the email marketing space is out, and it argues that email is about to turn a big corner on the interactivity front.

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Associations Now

JUNE 7, 2019

A retail-focused Yes Marketing report finds that building value is more important to increasing long-term loyalty than simply adding something that everyone else has, like free shipping. So it’s worth noting what the 2019 Customer Lifecycle Report [registration], from Yes Marketing, has to say. For example: free shipping.

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Reid All About it

FEBRUARY 7, 2020

Quick hits before we get to the list of this week’s free education: If your association has an online community, you’re encouraged to participate in the State of Community Management 2020 survey conducted by The Community Roundtable. A must-read for content marketers: how to create a strategic editorial calendar. 1 CAE credit.

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Associations Now

APRIL 5, 2019

Perhaps it’s for that reason that the 2018 edition of the Response Rate Report, a joint study conducted by the Association of National Advertisers and DMA: Data & Marketing Association, found that 81 percent of marketers expected to increase their use of direct mail.

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Associations Now

NOVEMBER 12, 2019

In the 2019 Membership Marketing Benchmarking Report from Marketing General Incorporated, about half of associations surveyed (48 percent) said they operate on calendar renewals. Either everyone renews on the same date each year, or individual members renew on their join-date anniversary.

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Associations Now

MARCH 1, 2019

And that disengagement can lead to future appearances in the spam folder, says email marketing service Return Path. In The 2019 Hidden Metrics of Email Deliverability [registration], the firm makes clear that while the email channel is still seeing a lot of success, there’s a fine line between hit campaign and total disengagement.

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Association Success

AUGUST 5, 2020

According to Association Laboratory’s Looking Forward 2020 , a global survey of association strategy from December 2019, 61% of respondents said they were already expanding online education, and 52% were planning on creating or expanding online communities. Membership has pretty much been a virtual process, forever,” Cowan said. “So

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