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MARCH 11, 2022

Amy Showalter, ASAE Government Relations and Advocacy Professionals Advisory Council member and author of ASAE’s Creating and Managing an Association Government Relations Program , is asking associations to contribute to the 2022 Grassroots Influence Pulse study. Member engagement. Sat 3/12 at 10 a.m. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Code of ethics. Certifications and credentials.

Leadership 117

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NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

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GrowthZone

JANUARY 17, 2023

The survey polls chamber professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. 88% of respondents cited “to grow their network” as the top reason members join their organization, and “visibility within their community or profession” a close second. “The

Survey 78

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GrowthZone

JANUARY 17, 2023

The survey polls medical and healthcare association professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. While over half of respondents say engagement is about the same as last year, lack of engagement is listed as one of the top reasons for members not renewing. “66%

Survey 78

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OCTOBER 1, 2021

After recently planning and facilitating several in-person meetings and events for a variety of clients and industries, Aaron Wolowiec, CAE, shares 11 observations for keeping members and attendees safe and comfortable. Five game changers for association success in 2022. ” Contrarian marketing common sense. Event Garde ).

LMS 195

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AUGUST 27, 2021

Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place? Craft the Perfect Member Journey to Keep Your Members Engaged. Host: American Marketing Association.

Tampa 200

Tampa Revenue Education Content 200

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DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). Fri 12/3 at 12 p.m.* – Building Your Meeting in 2022+. Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. Quick hits. 1 CMP credit.

Revenue 195

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SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more. Event design.

Revenue 274

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OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc.

Revenue 195

Revenue Committee Strategy Technology 195

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274

Maryland LMS Revenue Strategy 274

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169

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OCTOBER 6, 2023

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Content marketing. Next gen membership #2.

Revenue 257

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Membership engagement. Audience personas. Actually, this is a good idea when writing any content. Creativity.

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EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. With an association directory, your members can easily find and connect with others. Sharing contact information Your member directory is, at its core, a list of members.

Directory 147

Directory Organization How To Kansas City 147

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DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. non-members) would like.” Membership Monday: Student/Young Professional Recruitment and Engagement.

Colorado 39

Colorado Recruiting Recruitment Survey 39

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DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. New Member Engagement Study Launch Party.

Tips 41

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FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. 1 CAE credit. More info/register. 1 CMP credit.

Content 39

Content Education Recruiting Recruitment 39

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APRIL 22, 2022

New education markets. How much more successful would member companies—especially industry partners—be if all their employees had a better understanding of what your members (their co-workers or clients) did every day and the challenges they face? New member engagement. 2022 Tech Trends Report Briefing: Web 3.0,

Proposal 39

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OCTOBER 21, 2022

AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. – WebexOne 2022. More info/register.

Revenue 44

Revenue Email Marketing Education Review 44

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SEPTEMBER 2, 2022

Their post also provides advice on essential topics and marketing for these programs. Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. Host: American Marketing Association.

Project 48

Project Tips Technology Marketing 48

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MAY 27, 2022

Throw your conventional wisdom out the window and take a fresh look at who your members, attendees, and customers have become. Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Marketing automation.

Technology 41

Technology Case Study Education System 41

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FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? .* – Mindful Networking. The Future of the Event Industry Summit 2022.

Content 39

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SEPTEMBER 9, 2022

ASAE 2022 Conference Recap. Explore how the unique characteristics of individual members factor into association membership, find out what associations should be looking at to understand their members and prospects, and how to incorporate the voices of all members to create a more representative organization. CAE credits.

Education 41

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APRIL 15, 2022

Are you interested in submitting an application for the 2022 ASAE Individual Honors? Presenters: Donald Dea, FASAE, the 2022 Academy of Leaders Award recipient. The Biggest Hybrid Meeting Trends of 2022. Learn all that hybrid events have to offer in 2022 and beyond. Deep Dive: 2022 Membership Performance Benchmark Report.

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JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. Staffing issues.

Arlington 39

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DECEMBER 16, 2022

Member onboarding. WBT Systems shares findings from Amanda Kaiser’s 2022 New Member Engagement Study and some of their own ideas for onboarding new members inspired by successful professional development programs and marketing campaigns. Member recruitment. Mon 12/19 at 2 p.m. Fri 1/6 at 4 p.m.

Recruiting 39

Recruiting Recruitment Revenue Atlanta 39

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NOVEMBER 11, 2022

Content marketing strategy. Hey, SaaS marketing friends (and content partners aka clients), check out this guide to creating or refining a content marketing strategy by Jimmy Daly (Superpath) and Ryan Law at Animalz. Fri 11/11 at 12 p.m.* – 2022 Midterm Post-Election Briefing. techsytalk GLOBAL 2022: Attendee Experience.

LMS 39

LMS Education Technology Strategy 39

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JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. McKinley Advisors’ 2022 Association Viewpoint study, An Age of Acceleration, outlines the key priorities, challenges and opportunities associations face today. Membership benchmarking.

Price 43

Price Technology Strategy Software 43

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APRIL 29, 2022

Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost. Marketing Analytics. Learn about the data analytics available to marketers and what we can extrapolate from them. Presenter: Jen Salazar, Senior Digital Marketing Manager at IEEE Computer Society.

Revenue 39

Revenue Louisiana Technology Recruiting 39

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FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver personalized communication and content. The odds on that aren’t so good these days. Board practices.

Revenue 39

Revenue Strategy Education Technology 39

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FEBRUARY 10, 2023

The weekly list of free educational events and resources for the association community… Member engagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. CMP credit.

Blended Learning 39

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MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Host: American Marketing Association. Membership Recruitment: How to Reach New Markets.

Revenue 39

Revenue Technology Video LMS 39

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OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. digitalNow 2022 recap. Learn about trends impacting member engagement, member growth, measurements, outcomes, and sustainability.

Blended Learning 39

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MemberClicks

OCTOBER 11, 2023

Elements of a business plan include: Executive summary Products, programs, and services Marketing plan Operational plan Impact plan Financial plan For more information on building your nonprofit business plan, see the Council of Nonprofits’ guide to business planning for nonprofits.

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