Membersuite

JANUARY 10, 2023

Already rerouting deliveries when storms or strikes interrupt supply chains, curating newsletters, and helping people write marketing copy, design logos, and do homework. A Fresh Approach to Non-Dues Revenue. Know which platforms different membership and market segments actively use. How might your association use AI tools?

Directory 143

Directory Social Media Tools Revenue 143

GrowthZone

FEBRUARY 21, 2023

and Canada at the end of 2022, the top non-dues revenue source listed was events. Successful Revenue-Generating Events How can you ensure success for your important revenue-generating events? Our guide, Before, During & After: The How-To Guide to Successful Event Promotions will help you get more out of your event marketing.

Revenue 78

Revenue Survey Event Planning Tips 78

GrowthZone

FEBRUARY 7, 2023

Marketing Plan Basics for Associations If you’re new to writing marketing plans or working at an association, you may find our Association Marketing Plan Basics tip sheet helpful. You’ll get an overview of these five components of a great association marketing plan (including examples!):

Survey 78

Survey Innovation Tips Review 78

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Our research resulted in two books dedicated to positioning executives for success in digital markets. Both initiatives increased engagement and generated new revenue streams.

Revenue 88

Revenue Chicago Leadership Content 88

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. billion by 2023. Is your association leveraging technology to its fullest potential? Mobile Apps.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

GrowthZone

JANUARY 31, 2023

Melynn Sight, nSight Marketing Read more in this blog post from Melynn. Read the full report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! Only 44% have a documented diversity and inclusion policy that they use regularly.

Survey 78

Survey Revenue Member Engagement Report 78

GrowthZone

JANUARY 31, 2023

Intrigued by these highlights of the 2023 Chamber Survey results? Read the full report to see how your chamber compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more! Watch the on-demand webinar now.

Survey 78

Survey Review Revenue Member Engagement 78

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Results Direct and.orgCommunity invite your participation in the State of Mobile in Associations 2023 Benchmark Survey , the first and most comprehensive survey of its kind for the association community.

Atlanta 195

Atlanta Price Revenue Denver 195

Associations Now

NOVEMBER 30, 2023

Nondues revenue can be crucial for an association’s financial stability. Without nondues revenue, associations could face difficult decisions. This realization could be why nondues revenue topped the list of associations’ biggest concerns for the first time in Naylor’s 2023 Association Benchmarking Report.

Revenue 64

Revenue Survey Member Engagement Resources 64

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

NXUnite

OCTOBER 19, 2023

Research shows that e-commerce sales generated more than $856 billion in revenue in 2022, and approximately 2.64 billion customers are expected to make at least one online purchase sometime in 2023. It helps diversify your nonprofit’s revenue streams. So, what do these statistics have to do with you, a nonprofit professional?

Revenue 130

Revenue Email Marketing Social Media Marketing 130

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Please email me if you have something to discuss.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Location: Washington DC. More info/register. to 4:30 p.m. – 1 CAE credit.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m. Print magazines. Generation Z.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256

Revenue Certificate Tools Innovation 256

Association Briefings

AUGUST 23, 2021

Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Learn about the types of technology needed for associations looking to retain, engage or grow membership and revenue programming.

Revenue 272

Revenue Austin Tools Education 272

Disciple Media

OCTOBER 25, 2023

Recurring revenue stream: For those considering the business aspect, membership communities offer a promising revenue model. This not only generates a predictable revenue stream but also fosters a sense of commitment among members. Create a marketing plan Building a community is just the first step.

How To 36

How To Price Guidelines Content 36

MemberClicks

JULY 31, 2023

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Event marketing. Email marketing. Personalized communications. eCommerce store tool.

Membership Management 52

Membership Management Software Directory Revenue 52

Velvet Chainsaw

MARCH 15, 2023

According to a study by the World Scholarship Vault , event planner stress levels are hitting a new high — the third-most stressful job in the world for 2023. Shifting marketing budgets. Exhibit service contractors are now directly competing with the association for their share of exhibitors’ marketing budget. Price increases.

Event Planning 98

Event Planning Cost Revenue Conference 98

Reid All About it

SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. More info/register.

Revenue 272

Revenue Innovation Education Tools 272

Membership Marketing

AUGUST 9, 2023

The good news from the 2023 Membership Marketing Benchmarking Report is that many associations experienced a remarkable rebound in membership counts. Products get a lot more attention, although they don’t drive revenue in the same way.” “Not A total of 49% of associations report an increase in membership counts.

Discount 52

Discount Report Recruiting Recruitment 52

Associations Now

AUGUST 14, 2023

During a session at the 2023 ASAE Annual Meeting & Expo, the American Staffing Association shared how that strategy has worked for them. Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. We did this campaign in 2022 and 2023.

Content 98

Content Video Resources Team 98

Reid All About it

NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Next gen marketing. More info/register. 1 CMP credit. More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. 1 CAE credit.

millennials 370

millennials Survey Team Education 370

Reid All About it

SEPTEMBER 22, 2023

Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. 2024 Prediction: The AI Leapfrog Year for Associations We predict in 2024, many associations are primed for a leapfrog kind of year, where they jump from barely using AI to making it a core part of their nondues revenue strategy. 1 CAE credit. More info/register.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> Hear about VAN’s 2023 survey key findings.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Disciple Media

NOVEMBER 1, 2023

In 2023, membership businesses are proliferating. As 2023 progresses, establishing a membership business is becoming essential for sustained engagement and growth. Understand your audience and market At the epicenter of a flourishing membership business is an unwavering understanding of its audience. Ready to dive in?

How To 36

How To Price Content Tips 36

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Associations Now

MARCH 22, 2024

But the main takeaway from Marketing General International’s 2024 Association Economic Outlook Report [PDF], released last week, is that associations are generally feeling positive. Part of that rosy outlook can likely be attributed to a substantial bounce-back in in-person meetings, and the revenue that comes along with it.

Revenue 80

Revenue Survey Report Maine 80