MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

Disciple Media

MARCH 8, 2023

In order to help you make an informed decision let’s take a look at the 8 best community software solutions currently on the market. Bolster your marketing efforts When it comes to marketing your product or service there is no substitute for a thriving online community. What is community management software? You should be.

Software 64

Software Social Media Tools Price 64

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Mizz Information

MARCH 15, 2023

It would never have occurred to me a decade ago–or even five years ago–that in 2023 I’d still be writing about social media still being considered a shiny new thing to associations, or that associations would still be grappling with, essentially, social media 101. But social media?

Strategy 105

Strategy Social Media System Recruiting 105

Disciple Media

OCTOBER 25, 2023

Push notifications give you a direct line of engagement with your members, so you can wave goodbye to the frustrations of social media ads, algorithms and spam that prevents your people from seeing your content. Create a marketing plan Building a community is just the first step. FAQs What is a membership community?

How To 36

How To Price Guidelines Content 36

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Member app. Member retention. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

NXUnite

OCTOBER 19, 2023

billion customers are expected to make at least one online purchase sometime in 2023. It’s likely that you heard of (or even participated in) AmazonSmile, one of the best-known programs that ran on this model, before its 2023 discontinuation. So, what do these statistics have to do with you, a nonprofit professional?

Revenue 130

Revenue Email Marketing Social Media Marketing 130

MemberClicks

APRIL 4, 2023

Member community tools including a membership directory, event calendar, and social media integration to share opportunities and events with all members. WordPress WordPress is one of the most well-known website builders on the market today—in fact, 41% of all websites on the web have been built using the platform.

Price 52

Price Directory Membership Management Software 52

Associations Now

JANUARY 2, 2024

Taking a marketing approach helped the American Dental Education Association reach members and prospects. When Tom Quash, CAE, came on board as chief communications and marketing officer at the American Dental Education Association in May 2023, ADEA was already looking to revise how it presented its benefits to both members and prospects. “We

Education 103

Education Social Media Review Marketing 103

Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? .* – Do This, Not That!

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Twenge says teens are in the midst of a mental health crisis because of phones and social media.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Associations Now

JULY 25, 2023

The 2023 Event Trends Study: Advancing the Next Generation of Events , released by the software firm Community Brands in May , is based on a survey of more than 500 event professionals in the nonprofit, government, and association fields. The variety of tools that event planners are using doesn’t necessarily suggest confusion, Switzer notes.

Report 98

Report Analysis Survey Technology 98

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing. But this year, why not try a different approach?

System 52

System Marketing Recruiting Recruitment 52

Associations Now

JANUARY 17, 2024

In 2021, the program had 87 attendees, but that number grew to 122 in 2022 and 117 in 2023. Given components’ different needs, CEC began offering introductory and advanced breakout sessions for topics like board operations, communications, marketing, and membership.

Leadership 64

Leadership Social Media Team Resources 64

Reid All About it

DECEMBER 15, 2023

He saw the idea in action at the Social Media Market World conference. Open Networking: F@4 Year End Highlights F@4 President Shelly Trent will provide a “year in review,” discussing our successes in 2023 and plans for 2024. Gen Z and subscriptions. Host: Volunteer Managers of Central Iowa Fri 12/15 at 4 p.m.

Iowa 256

Iowa millennials Texas Strategy 256

Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Leverage social media. Use your social media platforms to spread the word about your upcoming events. Read our blog for more tips. Personalize emails.

How To 114

How To Discount Member Engagement Social Media 114

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members. AI and associations. . More info/register. More info/register.

Education 195

Education Committee Recruiting Recruitment 195

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Disciple Media

JUNE 19, 2023

Cons of Hivebrite Expensive: Hivebrite is one of the pricier options available in the market, which may pose challenges for some organizations. Disciple Media The first Hivebrite competitor worth considering is Disciple Media, which is widely considered to be the market-leader.

FAQ 36

FAQ Course Cost Revenue 36

Disciple Media

MAY 24, 2023

If their goals are limited, their budget open-ended and they have a high degree of technical savvy it is possible to create a reasonable facsimile of a social network using Buddyboss. In truth, it’s more of a way for an established brand to refine its marketing vision, and there’s certainly nothing wrong with that.

Software 36

Software Course Video Tools 36

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event. Member app.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

FEBRUARY 16, 2024

One of her suggestions, social media polls, regularly pop up on LinkedIn. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends. More info/register.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

JANUARY 12, 2024

Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. More info/register (ASAE Marketing Professionals Community). She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. Dirty data.

LMS 266

LMS Member Engagement Education Revenue 266

Beth Kanter

JANUARY 3, 2024

I just received my 2023 email. 2023 Year in Review Here’s what I learned from looking over my 2023 professional accomplishments: Generative AI for Nonprofits : Allison Fine and I published and launched our second book together, The Smart Nonprofit: Staying Human-Centered in Age of Automation in 2022.

San Jose 41

San Jose Review Products Team 41

Disciple Media

JUNE 29, 2023

Having a strong online presence is pretty much non-negotiable if you want to grow a successful business in 2023. Conduct thorough market research to identify your ideal customers. This, in turn, increases the effectiveness of your marketing campaigns and drives higher conversion rates. You’ll thank yourself later.

Strategy 36

Strategy Social Media Review Content 36

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Nimble AMS

DECEMBER 5, 2022

Are you looking for tips to prepare your member engagement strategy for 2023? Be sure to shout out these members on your social media and in your online community to increase engagement. . But did you know that you can also empower your association volunteers to boost member engagement?

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Reid All About it

JANUARY 5, 2024

TopClass LMS analyzed their social media analytics to find out which of their posts resonated most with the association community in 2023. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV Hot association topics. 1 CAE credit. More info/register.

Revenue 277

Revenue LMS Price Education 277

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. The best community platform currently on the market is Disciple Media.

Price 36

Price Review Video Library 36

Ungrated

SEPTEMBER 20, 2023

RISING INSURANCE COSTS Many of the nation’s community association insurance markets have been hammered by rising claims —whether because of hurricanes in the East, severe weather in the Midwest, or disastrous wildfires in the West. What challenges and opportunities await CAI over the next few years? Photo by Brian Adams.

Dallas 70

Dallas United States Washington Social Media 70

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. billion by 2023. Is your association leveraging technology to its fullest potential? Mobile Apps.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Speakers will dive into how marketers can use AI to improve workflows, creativity, events, and campaigns. Sorry, soapbox topic.

Revenue 272

Revenue Austin Tools Education 272