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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

With analytics, the benefits sell themselves: Reducing manual work Optimizing processes Growing revenue Having consistent, trusted data Increasing engagement Driving your association’s mission For example, consider an association dedicated to promoting literacy. Let’s take member retention as an example.

Analysis 169
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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs.

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Association Brain Food: 1.19.24

Reid All About it

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Hybrid/remote teams.

Revenue 256
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Association Brain Food: 4.28.23

Reid All About it

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Online community.

DC 205
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Association Brain Food: 12.8.23

Reid All About it

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Member app.

Strategy 272
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256
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Association Brain Food: 5.12.23

Reid All About it

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model.

Chicago 200