Reid All About it

DECEMBER 3, 2021

The International Association of Plumbing and Mechanical Officials (IAPMO) didn’t let their assumptions about members get in the way of their learning business. WBT Systems describes how IAPMO developed online courses that plumbers need to maintain licensing or transition into less physically demanding roles. Workforce assessment.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

SEPTEMBER 1, 2023

Who has the time to learn? But sometimes a traditional online program or course doesn’t fit our schedules. TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. Answer: we all do. Workplace culture.

Revenue 227

Revenue Survey Education Strategy 227

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Join your peers to understand this phenomenon and learn some tips to combat these negative beliefs. Quick hits.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

NOVEMBER 27, 2020

Online learning. If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

JANUARY 14, 2022

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. All events are at Eastern Standard Time and online unless otherwise noted. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. 1 CAE credit.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

MARCH 26, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Will Learning Ever Look the Same? Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. Fri 3/26 at 12 p.m.* – EventTech Chat. More info/register.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

NOVEMBER 12, 2021

Rethink sponsorship. In another one of their “learning science made easy” posts, WBT Systems introduces the original, revised and rebuffed Bloom’s Taxonomy —a taxonomy used by instructional designers and instructors when developing educational programs. They explain why some learning experts say it causes more harm than good.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

APRIL 21, 2023

Should associations list education programs as a membership benefit if members have to pay for them like everyone else does? They suggest options for offering members a selection of free education programs as a true membership benefit or as part of a membership tier. Mentoring program. Membership marketing. 1 CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Learn from one of the best. When an actor calls with a poem to share… A Paris playhouse launched a program of one-on-one “consultations,” delivered by its artists while the theater is closed.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

Reid All About it

NOVEMBER 5, 2021

He suggests ways to cultivate that mindset at your organization—and it starts with learning. Annie Neimand describes how to build a transformative narrative that will rally people to a cause, make them care and inspire them to act. Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living.

Survey 195

Survey Revenue Price Team 195

Reid All About it

JUNE 19, 2020

Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Hear about some major considerations for online engagement. If You Build it, Will They Come? Pandemic silver linings.

Video 221

Video Conference Revenue Industry 221

Reid All About it

OCTOBER 9, 2020

WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. Hear about some major considerations for online engagement.

Utah 370

Utah LMS Conference Technology 370

GrowthZone

JUNE 21, 2021

Generate revenue. Once you’ve narrowed down software options, consider scheduling an online, high-level software overview with each AMS provider. Online payment processing. Online store/e-commerce. Sponsorship management. Online donations/contributions. Marketing automation. Grow membership.

System 148

System Software Directory Membership Management 148

Reid All About it

MAY 8, 2020

Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. and I can tell you, NDP Live was not a boring online event. Digital learning experiments.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. Learn how the panel of editors has been covering the pandemic, how they perceive the industry evolving, their analysis of their latest research, and what they expect for the future. I can’t resist their dark green snappiness so I just lightly season and steam them.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Professionals who don’t keep learning are the new “at-risk” group. Do yourself a favor and read this article by Michael Simmons at Quartz about the necessity for lifelong learning. 1 CAE credit.

LMS 174

LMS Price Revenue Technology 174

Forj

MAY 18, 2021

When an association prices a product, they must factor in the cost of however many hours of training, as well as how much time users are spending on the new program. In the end, marketing and pricing go hand in hand, as well as communicating the value of the product. He says as early as possible. “It’s It’s all within mindset. “I

Price 91

Price Analysis Products Discount 91

Reid All About it

JANUARY 20, 2023

Sponsorship strategy. In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual, and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for your corporate partners. Online community. Smart NFTs. More info/register.

Revenue 39

Revenue Education Strategy Review 39

MemberClicks

AUGUST 1, 2023

Associations come in many shapes and sizes but have one essential thing in common: building connections between like-minded individuals and providing resources for their members to succeed. Social associations – A group oriented around socializing and building community. Want to start an association?

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

FEBRUARY 25, 2022

WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

Revenue 40

Revenue Analysis Strategy Technology 40

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. WBT Systems recommends recession-proofing your association’s learning business. They explain how these factors affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Membership benchmarks. Want to indulge?

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. Event Mobi explains how to build a year-round community and content hub for attendees.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

AUGUST 19, 2022

WBT Systems offers suggestions for producing webinars that provide a learning experience worth your attendees’ time and attention. Quorum lays out the steps to building a grassroots advocacy program from scratch. All events are online at Eastern Daylight Time unless otherwise noted. Grassroots advocacy. Host: Validity.

Technology 43

Technology Software Cost Products 43

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? How demo days became an online vendor showcase superpower for ASAE.

Content 39

Content Strategy Technology Analysis 39

Reid All About it

FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. WBT Systems suggests ways to attract Gen Z to your association by helping them build lifelong learning habits and expand their network.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Reid All About it

MAY 13, 2022

Cohort programs. WBT Systems explains why cohort programs are popping up all over the web. Cohorts last only a few months, although some programs provide longer access to the community. See if cohort programs are something your market might be interested in. Quick hits. Kevin Kelly ). More info/register.

Arlington 43

Arlington Technology Project Revenue 43

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. They also share skills training trends they see in research reports, such as soft skills training, microlearning, learning pathways, microcredentials and impact on job performance. Online community. Quick hits.

Price 43

Price Technology Strategy Software 43

Reid All About it

MAY 6, 2022

The report covers a wide range of topics and includes participant comments on new initiatives, diversity practices (and impact), overcoming challenges, member advisory groups, lessons learned, and more. Sponsorship mindset. Online community selection. Online community selection. Data strategy. Signals of coming change.

Arlington 39

Arlington Project Newsletter Revenue 39

Reid All About it

FEBRUARY 3, 2023

They describe educational programs that will help these member develop relationships and generate more leads. Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Hybrid workplace worries. Hero worship. More info/register.

LMS 40

LMS Video Technology Revenue 40

Reid All About it

MAY 20, 2022

MemberSuite recounts the value of certifications and certificate programs to the individual and their employer. Online community. Speaking for myself, even lurkers appreciate online communities—it’s the membership benefit I value most. Nimble AMS lays out a useful plan for launching and managing an online community.

Arlington 41

Arlington Project DC Technology 41

AMR Management Services

OCTOBER 2, 2012

Battle for Relevance: Learning from the Business World by Brian Reuwee and Brian Riggs. Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content.

Case Study 64

Case Study Library Content Kentucky 64

Leading Learning

AUGUST 20, 2020

LMS-Based Conference : Platforms built on top of learning management system (LMS) capabilities. Often used more for marketing / lead generation events. These are among the best virtual conference platforms for recreating the full experience of a classic face-to-face conference as completely as possible in an online environment.

Conference 52

Conference LMS Learning Management System Video 52