Higher Logic

OCTOBER 2, 2018

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Automation rules can help improve targeted communications.

Tools 191

Tools Marketing eBook Library 191

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 64

Industry Marketing Social Media New Jersey 64

Higher Logic

JUNE 14, 2018

In today’s digital world it can be hard to know which resources to rely on, especially when there’s new stuff coming out all the time, and there’s so much pressure to constantly consume. And of course, the resources out there are always evolving, so feel free to share your favorite resources with us in the contact form below.

Marketing 116

Marketing Social Media Houston Resources 116

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Associations Now

JULY 17, 2017

A new initiative by NPES and the Chief Marketing Officer Council gives senior brand marketers opportunities to collaborate and find inspiration. Called the Brand Inspiration Center , the website also aims to facilitate peer-to-peer dialogue between brand marketing executives. It’s about removing waste,” said Miller.

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Resources Marketing Case Study Innovation 46

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Associations Now

JANUARY 31, 2020

It’s essentially the ‘many hands make light work’ approach,” notes Charlotte Muylaert, a marketing leader for Billhighway, in an article on ASAE’s website. The post Five Ways to Boost Your Microvolunteering Resources appeared first on Associations Now.

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Resources Charlotte Recruiting Recruitment 87

NXUnite

APRIL 2, 2024

Nonprofits Source shared these impressive numbers in its corporate giving trends article, indicating that companies proactively seek causes like yours to support. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. That means it can introduce its brand to new markets and demographics.

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Resources Examples Products Guidelines 130

Reid All About it

DECEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Association management. So far, reading an article here and there, I’m liking it. He saw the idea in action at the Social Media Market World conference. Career flux. Gen Z and subscriptions. Please pray for these poor souls. CAE credits.

Iowa 256

Iowa millennials Texas Strategy 256

Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. That prompted ASA to get creative.

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Content Video Resources Team 96

Associations Now

OCTOBER 29, 2018

Link building is often a bad tactic to fall into Google’s good graces, but content marketers could learn from its faults to boost their own strategies. While the fad has worn off, the strategy remains widely used—and often, the infographic comes with a request that you share it with a link to a resource.

Content 81

Content Marketing Social Media Resources 81

Associations Now

APRIL 15, 2019

Signs are growing that more traditional content marketing approaches still have plenty of room to gain steam. Which brings me to the art of content marketing. While it’s been around a while, content marketing remains increasingly important for organizations looking to move the needle with prospective audiences.

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Content Marketing Strategy System 99

Higher Logic

MARCH 24, 2020

Here at Higher Logic, we’re passionate about lifelong learning and dedicated to providing resources to drive our customers’ to achieve their goals. To support our customers on this journey, let’s explore the latest and greatest ways to strengthen your knowledge and get the most from our products and resources. Take courses here.

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Library Products Video Course 219

Socious

APRIL 22, 2016

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus digital marketing and improving the customer experience.

Resources 100

Resources How To Marketing Association Management 100

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Most associations have a strategic objective that can position them as the go-to resource for people in their profession. Will you send them additional content resources?

Strategy 169

Strategy Social Media Discount Newsletter 169

GrowthZone

JULY 11, 2017

In this article, we’d like to introduce the concept of content marketing. Get our Member Engagement Resource Guide. Tactic #2: Content Marketing. Content marketing is simply the creation and proliferation of informative content online. Get our Member Engagement Resource Guide.

Member Engagement 60

Member Engagement Content Marketing Newsletter 60

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members. Stakeholders.

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Marketing Newsletter Social Media Recruiting 100

Higher Logic

SEPTEMBER 11, 2018

Since its founding only 12 years ago, Jama Software has made a huge impact in the product development software market. After Jama launched an online community, the staff has seen their community become the best resource for all things Jama, from customer support to product improvement. Empowering customer support.

Case Study 84

Case Study Resources Software Products 84

Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

Content Report Marketing Social Media 100

.orgSource

SEPTEMBER 25, 2023

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. Leverage ChatGPT to generate reports, articles, and newsletters. Use ChatGPT to design and conduct surveys and market research. How you proceed will vary depending on your organization’s goals and resources.

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Las Vegas FAQ Process New York 88

Reid All About it

AUGUST 11, 2023

The weekly list of free educational events and resources for the association community… Association community. Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead. Caputo, J.D.

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Chicago Certificate Marketing Content 195

Elevating Engagement

FEBRUARY 26, 2024

Hold the Sales Pitch In my conversations with members, one frequent new member complaint is over-the-top sales and marketing too soon after joining. “I Or, “It seems like I just paid to be placed on a marketing mailing list.” Or, “I feel like a wallet.” No association intends for new members to feel like this, but it happens—a lot.

Content 77

Content Video Course Member Engagement 77

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. But, seriously, has anyone seen the movie Join or Die yet?

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DC Washington Member Engagement Innovation 261

Reid All About it

NOVEMBER 3, 2023

The weekly list of free educational events and resources for the association community… Looking for additional work. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

JUNE 9, 2023

The weekly list of free educational events and resources for the association community… Woke up this morning with a terrific urge to lie in bed all day and read. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. Fought against it for a minute.

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Revenue Content Chicago Leadership 205

Nexus Marketing

MAY 17, 2024

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. These include influencer marketing , video production , public thought leadership opportunities through NXUnite, and more.

Content 52

Content System Analysis Resources 52

Reid All About it

JANUARY 10, 2020

The weekly list of free educational events and resources for the association community… As many in my family can tell you, I’m not always good at noticing someone’s sent me a text, so I’m not in need of a digital detox. In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”.

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LMS Software Chicago Washington 243

Higher Logic

JANUARY 11, 2018

That never rang any truer for me than when I needed to document a marketing campaign for the first time. Last month we launched some redesigned campaigns for our marketing automation tools. These campaigns are important resources for your organization – documenting everything can preserve these assets and gear them towards longevity.

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Tips FAQ Content Project 180

Blue Sky eLearn

MARCH 31, 2020

Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. It costs a lot of resources and time to plan these types of experiences. For more engagement ideas and tips, check out Fonteva’s article. Navigable member directory.

Directory 239

Directory Association Management FAQ System 239

Reid All About it

OCTOBER 13, 2023

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. The history goes further back than the article describes. Come ready to learn, share, and discuss strategy, resources, and challenges.

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Revenue Austin Tools Education 272

NXUnite

NOVEMBER 28, 2023

In this article, we’ll introduce you to remarkable social good investors who are actively seeking out companies committed to positive change, including anything from fundraising technology vendors to Google Grants agencies. We offer SEO and content marketing services for brands powering community impact.

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Directory Education Software Innovation 130

Reid All About it

JULY 1, 2016

The Editors’ Blogs are always worth reading as are the daily Buzz articles. They’ve got an online community in addition to the articles on the website—you might recognize a few of the regular contributors. In June, the mix of articles from Velvet Chainsaw’s consultants and other writers focused on attendee data.

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Newsletter Education Communications Technology 150

Nexus Marketing

NOVEMBER 3, 2023

If you’ve joined the Nexus Partner Program (or are considering joining), you might have a few questions —what can I expect from Nexus Marketing’s content? This quick guide will cover the context you need for a successful partnership with Nexus Marketing. Nexus Marketing can help you get there.

Content 52

Content Marketing Course Tools 52

Nexus Marketing

OCTOBER 30, 2023

What all do you get in an SEO-optimized landing page or article from Nexus Marketing? Nexus SEO-optimized landing pages and longform content are much more than words on a screen —we tailor each article to your brand, lead generation goals, and the unique SEO contexts of your target keywords. appeared first on Nexus Marketing.

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Organization Guidelines FAQ Content 52

Associations Now

FEBRUARY 22, 2017

In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity and replacing infographics with interactive elements. If you’re targeting search engines, now might be time to rethink your content marketing strategy. Brand awareness is the primary goal for B2C firms (53 percent).

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Content Report Marketing Software 66

Elevating Engagement

SEPTEMBER 6, 2023

Amanda Lea Kaiser A version of this article was originally published by Lead Marvels. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved? I’m delighted to be a part of this list of must-read newsletters for association professionals.

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Newsletter Case Study Library Member Engagement 52