Remove Article Remove Member Engagement Remove Recruitment Remove Revenue
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New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership

I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. It mentioned how new members are most always engaged members, and that the trusty packet can help those members stay engaged beyond the first exciting months of membership.

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5 ways associations can change their data for the better

Association Success

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five. . 3 ways to generate non-dues revenue.

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Association Brain Food: 2.23.24

Reid All About it

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. They share five steps for designing digital experiences that encourage engagement and deliver value to your participants, partners and association. Digital initiatives. Webinar latecomers.

DC 261
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Association Brain Food Weekly: 7.24.20

Reid All About it

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. Hear about some major considerations for online engagement. Online learning myths.

Montana 259
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Association Brain Food: 6.9.23

Reid All About it

Raymond Carver, “Rain” Non-dues revenue. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. Membership engagement. Reaching “Best in World” Status for the Content You Need to Attract and Retain Members Learn how to shift from an article-first to a multimedia publishing organization.

Revenue 205
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Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The most effective recruitment techniques, in order: Word-of-mouth recommendations. Cross-selling to non-members who buy products or attend conferences.

Survey 150