Reid All About it

OCTOBER 16, 2020

Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! If you’re hunting for new association management software, take a look at Ernie Smith’s advice in Associations Now. AMS considerations. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

SCD Group

APRIL 11, 2013

We’ve been told for decades that it is important to be first to market with a product to service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Think Twice About Being First to Market. Rule #5: Be Fast!

Marketing 40

Marketing Indiana California Newsletter 40

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. How can you improve your association’s membership results now and into the future? Membership benchmark data.

Video 195

Video Technology Content Strategy 195

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Content 150

Forj

JULY 5, 2017

See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Trucil, MA, MPH , Communications Manager, American Geriatrics Society. Using Member Personas for Smarter Marketing and Increased Engagement .

Minneapolis 79

Minneapolis Learning Management System New York California 79

Reid All About it

MARCH 31, 2017

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. Tue 4/4 at 12 p.m. –

Raleigh 150

Raleigh DC Washington Charlotte 150

Association Navigator

APRIL 12, 2013

So I took an offer in 2000 to be the Director of Government Relations, for an association management company called The Roberts Group. Association management is an exciting and growing field. You can read more about the advantages of association management here. million of these in 2009.

Alabama 100

Alabama Handbook Washington Pennsylvania 100

Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. The report is downloadable for free over at the Membership Marketing Blog.

California 40

California Social Media Cost Recruiting 40

Association Subculture

APRIL 9, 2012

California was the seventh of eight states to see legislation passed and signed into law to support the creation of benefit corporations. Who better to be a player at the table and help develop those standards for this emerging market segment than the associations who have been engaged in standards development for years?

United States 100

United States California Leadership Education 100

Associations Now

MAY 16, 2014

Also: An association management pro looks to his hometown sports teams for inspiration. No matter your opinion of Mickey D’s food, you have to be impressed by the company’s ability to consistently come up with inventive marketing approaches. That inventiveness extends to its event planning. Love Your Hometown Teams.

Boston 40

Boston California Certificate Team 40

Association Adviser

FEBRUARY 18, 2014

High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market. And that’s a good thing because most of the thought leaders we checked in with for this article agreed that the pace of change is accelerating, even in the once chary association world. .

San Francisco 60

San Francisco Innovation New York California 60

Reid All About it

JULY 15, 2022

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model.

Technology 39

Technology Marketing Course Education 39

SCD Group

JUNE 10, 2014

A market research profession once told me: “Steve, you can’t ask the question that way. I trusted her with future market research! The numbers are especially astounding for California, where 38% of the population is Hispanic, according to the U.S. Which results were included in the announcement? it will bias your results.”

Survey 40

Survey Sample Florida Review 40

Associations Now

JUNE 8, 2015

David Zepponi, president and CEO of the California Association of Community Managers, looks at technology from the perspective of cost savings. “I Association management is often about reducing costs, and it provides you with a way to do that.”

Tips 40

Tips Maryland Learning Management System System 40

SCD Group

MAY 6, 2013

A couple of stories in the last week seem to offer lessons for association executives and their not-for-profit organizations. Since I had some interest from CPI for a cause marketing project for one of my clients, their demise caught my attention. Know what is happening that impacts your and your association. The Fall of CPI.

St. Louis 40

St. Louis Texas New York California 40

Association 141+

JULY 8, 2012

Association 141+. On a recent association chapter visit to southern California, a chapter president I met described a unique volunteer that he had on his board. Association Subculture. Association Management Lessons from Harley Davidson. Membership Marketing Blog. Sunday, July 8, 2012. ChatterBachs.

Innovation 40

Innovation Social Media Louisville California 40

AvidXchange: Association Management

JANUARY 16, 2023

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.

Strategy 130

Strategy Association Management Innovation Price 130

Association Subculture

MARCH 8, 2011

A recent survey done by Kevin Whorton of Whorton Marketing and Research highlighted that the average penetration rate – active membership divided by total potential universe -as reported by California associations is around 46%. Creativity in Association Management - Are You the Roadblock? management. (3).

Innovation 100

Innovation Price United States Education 100

Delcor

SEPTEMBER 26, 2018

Unfortunately, association professionals who lead business departments—membership, marketing, meetings, etc.—don’t What you need in your IT bag to manage a mission-critical technology system. What questions does your association need to answer and what problems do you want to solve? What is your intent?

System 61

System Software Team Technology 61

Association Subculture

FEBRUARY 1, 2010

My government affairs experience is largely in terms of how the system works (or doesnt work) in California. I can assure you anyone claiming special interests do not hold significant sway on how politicians vote in California (and elsewhere) are either delusional or deliberately distorting how the process works. management. (3).

California 100

California United States Education Process 100

Association Adviser

JULY 15, 2014

for an in-depth look at how your peers rate the 10 most important topics to association leaders. Top 10 Topics Most Important to Association Leaders. ” Mary Lange , president of the Independent Bankers Association of Texas (IBAT) Education Foundation, reiterated that members pay dues to be represented.

South Dakota 60

South Dakota North Dakota Minnesota Texas 60

Associations Now

AUGUST 16, 2016

As a result, products that might be well-suited to an association’s needs—say, an intuitive email platform like MailChimp—may be harder to embrace because the decision-making is more deliberate.

Innovation 40

Innovation New York California Class 40

Reid All About it

MARCH 13, 2020

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. Host: Gartner.

DC 44

DC Washington Revenue Communications 44

Association Adviser

AUGUST 27, 2013

Graham predicted that a typical association would invest primarily in data mining and responsive web design capabilities today if it suddenly found an extra $100,000 in the operating budget. It has to be something that helps you get to markets (and customers) you haven’t reached before. It can’t just be small steps.

North Carolina 60

North Carolina Innovation Technology millennials 60

Association Adviser

JANUARY 21, 2014

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. Those in the association world are a little less blunt about the information gathering process. .”

Survey 60

Survey Analysis Oakland Innovation 60

Association Subculture

NOVEMBER 2, 2009

California, in particular, is rife with employment related challenges. Shelly kept up the fast pace by diving head-long into her career in the world of association management. Creativity in Association Management - Are You the Roadblock? The Politics of Dancing (and What If Ideas in Associations).

Team 100

Team Leadership Maine United States 100

Velvet Chainsaw

APRIL 24, 2019

The California Consumer Privacy Act is similar to GDPR and goes into effect on January 1, 2020. If your organization does not have marketing-automation software, you are putting the cart before the horse by tracking attendee behavior. #3. Don’t track who is in a certain area, their dwell time or other implied behaviors.

California 96

California Software Technology System 96