GrowthZone
FEBRUARY 23, 2021
GrowthZone recently released the 2021 Association Industry Survey results. This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, and more. It’s that time of year! The shift to virtual events. #1
Principled Innovation
APRIL 2, 2013
This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. You can read Part I here.
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Associations Now
MARCH 28, 2013
Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. This is most important conversation your association will have. Are you ready to get started?
Smooth The Path
JANUARY 14, 2021
We were the industry experts. This kind, curious, sometimes overenthusiastic band of individuals came up with solutions, products, services, ideas, and experiences that no one of us could have devised on our own. Earlier in my career, I worked for a company that was the leader in the marketplace. So, where did we go to get answers?
Associations Now
APRIL 2, 2023
Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” It must involve work that is integral to the company and the industry; it can’t be a gimmick.”
Association Navigator
AUGUST 15, 2016
The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. Association resources should be devoted to helping the members win whatever game they’re playing.
Higher Logic
MAY 29, 2020
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Be the industry leader.
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