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Association Brain Food: 8.25.23

Reid All About it

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. They pull out a few good ideas from survey comments too. Managers, check in with your people!

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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. If you’re feeling nostalgic about ASAE TEC, a new online event, People Powering Tech on December 14 from 10:30 a.m. New association event.

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Association Brain Food: 12.15.23

Reid All About it

Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. This Guild report on online community trends put together by Michelle Goodall focuses on brands, but many of the trends pertain to associations and their communities too. So far, reading an article here and there, I’m liking it.

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Association Brain Food: 11.17.23

Reid All About it

Finding members who want to take on the burden of managing a chapter is becoming more difficult. Cecilia Sepp was a chapter relations professional before becoming an association CEO and then founder of Rogue Tulips Consulting. Data about organizations serving adult lifelong learners is hard to find. AMS/CRM selection survey.

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Association Brain Food: 10.20.23

Reid All About it

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Bulletin describes several ways a member app can enhance and foster member engagement. And they’re extremely popular with younger audiences too. Sponsor perspectives. Member app.

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Association Brain Food: 11.3.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. The Professionals for Association Revenue’s Pierre PARtnership Award celebrates the impact of business on association missions. Don’t subscribe?

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To Get Close to Members, Follow MarTech Trends

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Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Yet, it seems that even big corporations are struggling to deliver the level of personalization that customers expect. Of the four bullets listed above, the last two seem to be the most challenging.

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