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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Please email me if you have a piece you’d like to discuss. New association event. might serve as a replacement. 1 CAE credit.

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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Copyright infringement?

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Association Brain Food: 8.11.23

Reid All About it

Meagan Loyst gives the Gen Z perspective on how brands “are tapping into the collective feminine experience vs. just slapping pink on something and saying it’s for women.” Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Chicago 195
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Association Brain Food: 3.10.23

Reid All About it

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195
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Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Lead vs Demand Generation.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

If you aren’t customizing content for different segments (for example, new members vs. mid-career members), then you could be overloading your audience with content that simply doesn’t resonate with them. Which types of content are resonating best with younger members vs. more established ones?

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6 Email Deliverability Pitfalls and Best Practices

Higher Logic

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? What is Deliverability?