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Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now

Associations Now

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie.

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The Role of a Nonprofit CRM in Personalized Fundraising

NXUnite

Drawing on your experience as a nonprofit leader, you might talk about having clear goals, coming up with unique campaign ideas, or using storytelling best practices in your marketing materials. You could then plan more events into your fundraising strategy and tailor them to your mid-level donors’ interests and preferences.

Software 130
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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Association Brain Food Weekly: 5.21.21

Reid All About it

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. If you’re a home cook, check out the weekly (or sometimes fortnightly) In The Kitchen posts on my Grabbing the Gusto blog.

San Jose 369
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Association Brain Food: 5.19.23

Reid All About it

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. .* – Do This, Not That!

Strategy 195
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Association Brain Food: 6.30.23

Reid All About it

WBT Systems provides strategies for offering professional development as an employee retention tool. Tool implementation. Tool implementation. What do you do when employees are begging for new timesaving tools or want to adopt modern systems to replace under-performing ones? Non-dues revenue partners. Sponsorships.

Chicago 206
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Your Marketing Strategy and Your Website: 4 Best Practices

Fonteva

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. And the star of your strategy? In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy.