Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Book Club: The Art of Gathering. Tim Prestianni, senior digital marketing manager, Unleashed Technologies.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. 1 CAE credit. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Member advisory groups. Does your association want to understand the needs and interests of different segments of your membership and market? The answer is member advisory groups , says WBT Systems.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Guests: Joy Duling.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JANUARY 14, 2022

Based upon the book Where’s the Office? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Host: American Marketing Association. Fri 1/14 at 4 p.m. CAE credits.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Marty Weintraub from Aimclear, author of the book, Killer Facebook Ads.

Innovation 359

Innovation Las Vegas Communications Education 359

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Fri 10/29 at 12 p.m.* – DC Book Club – Diversity & Inclusion: Process and Policies. This event will make use of ASAE’s experience and materials as a starting point for our dialogue. 1 CAE credit.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Listen to the end to hear his book recommendations. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Career changers. 1 CAE credit. 1 CAE credit.

Revenue 195

Revenue Technology Education Video 195

Protech

APRIL 12, 2023

This software makes managing the large amounts of data your association collects simple, illuminating key member insights. From there, you can create engaging programs that focus on member experiences, growth opportunities, and enriching events and opportunities.

Association Software 52

Association Software Software How To Certificate 52

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once? .

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. As for #3, it works too, but please don’t ask me to write your book, ha ha. Subscriptions. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Disciple Media

SEPTEMBER 18, 2023

Community engagement tools: Enhance member participation and engagement. Mobile app: Look for a platform that offers a white label mobile app to enhance your member experience. Integrates booking and payment tools. Pros: Solid member database management. Efficient email marketing tools.

Tools 36

Tools Price FAQ Member Experience 36

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. It’s the underlying principle of Inbound Marketing. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. Forget White Fragility : here are ten books America should be reading about race. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The Future of In-Person Events: Safer Event Experiences.

Montana 221

Montana North Carolina Review Member Engagement 221

Reid All About it

OCTOBER 20, 2017

As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. I like the distinction between learning goals and performance goals and the references to Dan Pink’s fascinating book, Drive. Host: American Marketing Association.

DC 150

DC Washington Social Media Tools 150

Reid All About it

JUNE 5, 2020

It turns out I already have more than a dozen of the suggested books in my Kindle, so they should keep me going for a while. He’s written a few books on the topic but the latest is The Second Founding: How the Civil War and Reconstruction Remade the Constitution. For years, I’ve read about chervil but never saw it in any market.

Innovation 273

Innovation Conference FAQ Industry 273

Reid All About it

AUGUST 12, 2022

They explain how these factors affect the member experience, how the AMS market is changing and what you should look for in a new AMS. Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead (Book Club Discussion). Future-proofing. Fri 8/12 at 4 p.m. Tue 8/16 at 12:30 p.m.

Software 41

Software System Technology New York 41

Fonteva

JANUARY 20, 2022

The last thing you want to do is invest in custom-creating a new e-learning course only to have few members (if any) purchase it. Just like a forgotten instrument, treadmill, or book gathering dust in the corner of your closet, courses that members don’t complete provide little value for your organization. Very, very busy.

Course 52

Course Tips Content Guidelines 52

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. 53% of members believe their association creates excellent or very good, personalized content, but only 25% of professionals agree. Gated content.

Content 126

Content Marketing How To LMS 126

Reid All About it

JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

Education 39

Education Price Tools Technology 39

Reid All About it

JULY 19, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Brandy Keller, Director of Product Management and Product Marketing, Community Brands – MIP Fund Accounting. How to Build a Member Journey that Strengthens Retention. Small Staff Association Book Club.

Arlington 34

Arlington DC Washington LMS 34

Reid All About it

NOVEMBER 4, 2022

Industry marketing inspiration. I have not seen either of these series, but I can see how they’d be content marketing inspiration for associations. Developing the Right Content For Your Association Members. But identifying the needs of your members and the best tactics for conveying your message can be daunting.

Arlington 39

Arlington Technology Case Study Revenue 39

Reid All About it

FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Member recruitment. CMP credit. More info/register. 1 CAE credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Mizz Information

MAY 6, 2014

What happens when people are no longer in the market to purchase products because they prefer to borrow them--will those vendors still exhibit at tradeshows? Especially books and publications. Will they purchase your association''s books or borrow them? Do students purchase textbooks now, or borrow them?

Mooc 40

Mooc Social Media Revenue Products 40

Reid All About it

SEPTEMBER 6, 2019

A clever hack for reading more books. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Turn Member Engagement and AMS Data into Effective Marketing. Member data tells us how to communicate, not the other way around.?A Small Staff Association Book Group.

Chicago 37

Chicago LMS New York Content 37

.orgSource

DECEMBER 11, 2023

Every member experience with your brand is a plus or a minus. No matter how much marketing techniques evolve, that equation doesn’t change. As you investigate strategies to incorporate AI and other new technology into customer experience, it’s important to keep delight at the center of that relationship.

Certificate 88

Certificate Cost System Social Media 88

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Find out how they are pivoting to engage their 7,000 members and rethink their meetings. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. 1 CAE credit.

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience. What a member (or anyone) says they need isn’t always what they really need.

DC 34

DC Washington Revenue Review 34

Associations Now

NOVEMBER 19, 2014

Both of these carry practical implications for how associations can position and shape the member experience. ” Last year, Jeffrey Cufaude of Idea Architects offered an example of this style of marketing in action. As I mentioned at the top, we’ve heard about the importance of understanding member motivations before.

Pennsylvania 40

Pennsylvania Indianapolis Discount Products 40

Reid All About it

NOVEMBER 1, 2019

WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. A beautiful tribute to Poilane, the iconic French bakery, in a post from Seth Godin about sharing ideas, books and bread —having an abundance mindset. or subscribe for updates. 1 CMP credit.

Washington 34

Washington Social Media Content Texas 34

Reid All About it

AUGUST 20, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Melissa Jones Clark, Director, National Accounts & Brand Experience, Meeting Tomorrow. Host: American Marketing Association. Mon 8/23 at 2 p.m. 1 CMP credit.

Revenue 195

Revenue Content Resources Strategy 195

Reid All About it

MARCH 20, 2020

Members also need vetted information and guidelines related to their new topsy-turvy world, including resources for wellbeing and remote work. Rebecca Achurch of Achurch Consulting published a comprehensive (and free) e-book on preparing your association technically and mentally for virtual work during the COVID-19 crisis. Remote work.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Protech

MARCH 1, 2021

And everyone has realized that the shift to a more virtual member experience is going to be permanent. In our e-book Association Tech Tools for the New Normal , Protech connected with technology partners and association and industry experts to develop a list of tools that you need to embrace. Marketing automation.

LMS 96

LMS Tools Revenue Learning Management System 96

Aptify

AUGUST 16, 2019

Connected career center experience – Connect your online career center with your association management software (AMS) and your learning management system (LMS) to provide value to members through their careers while delivering a great overall member experience. Connecting your career center and your AMS: .

LMS 69

LMS Newsletter Revenue Course 69

Aptify

AUGUST 16, 2019

Connected career center experience – Connect your online career center with your association management software (AMS) and your learning management system (LMS) to provide value to members through their careers while delivering a great overall member experience. Connecting your career center and your AMS: .

LMS 56

LMS Newsletter Revenue Course 56