Associations Now

AUGUST 23, 2023

In addition, 80 percent said that upskilling would help them stand out in the job market. It can be as simple as purchasing relevant books for a few employees, and then having them share what they learned with coworkers. It’s cost-effective and time effective.”

Strategy 98

Strategy Library Recruiting Recruitment 98

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Planners on Purpose July Book Club: Engaging Virtual Meetings by John Chen. Join Naomi Tucker and author John Chen for a discussion about his latest book, Engaging Virtual Meetings. Supplier members.

Technology 370

Technology Strategy System Education 370

Reid All About it

JUNE 23, 2023

The weekly list of free educational events and resources for the association community… “It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.” ―F. Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations.

Metro 195

Metro Strategy Technology Marketing 195

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OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Lunch costs are on your own. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 24, 2020

Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. Presenter: Andy Hicken, Director of Quality and Strategy. Liz Rumsey, CAE, Director of Information Strategy & Business Analysis, SFN. 10 Online Tools to Skyrocket Your Nonprofit’s Marketing in 2020. 1 CAE credit.

Arlington 359

Arlington Social Media Content DC 359

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term? Transformation and Action.

Strategy 114

Strategy eBook Cost Revenue 114

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. Consequently, when it’s time for members to renew, they might think that the cost of the membership outweighs the benefits or opt to try a different association. Embrace technology.

Los Angeles 93

Los Angeles Discount Library Committee 93

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Join us for lunch to discuss concepts from the book with the author himself and connect with other AI enthusiasts. AI and event planning. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. It costs about the same as other digital advertising tactics. They’re looking for year-round partnerships, not just a name drop and logo display at an annual event.

Education 256

Education New Hampshire Tips Technology 256

Smooth The Path

MAY 23, 2019

This exercise could lead to some very positive strategies for the organization overall. It may be easy for a board member to assume that the loss of each new member is merely the cost of one year of membership. But the lifetime value of a member calculation tells us the cost of losing a new member is so much more.

Strategy 101

Strategy Cost Revenue Survey 101

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Sherry Budziak of.orgSource says, “Sharks are looking for a meal.

Revenue 256

Revenue Price Denver Tools 256

Achieve

NOVEMBER 2, 2020

Due to COVID-19, your nonprofit staff members are probably now working from home, you’ve had to pivot fundraising strategies, and your organization’s programming has likely had to adapt to social distancing guidelines. . In this guide, we’ll dive deeper into the appreciation strategies that your organization can implement into.

Strategy 98

Strategy Video Project Communications 98

Membership Marketing

SEPTEMBER 17, 2018

One question that comes up from time to time is whether an association will economically benefit more by pursuing a customer growth strategy instead of membership growth. For the most part, the client data that I have gathered would argue strongly for following a membership strategy. So the customer tenure was 1.2

Strategy 69

Strategy Analysis Cost Revenue 69

Associations Now

OCTOBER 2, 2018

A new report from the travel marketing firm Development Counsellors International found that security issues are a top concern keeping event planners up at night. A full 58 percent of respondents said that hotel and meeting space costs are among the most important factors in choosing a destination.

Cost 60

Cost Survey Social Media Report 60

EventMobi: Association Events

SEPTEMBER 29, 2023

With the right strategy and tools, attendance tracking can help you understand your audience. Understanding attendee behavior isn’t just a smart event management strategy—it’s imperative to your event’s success. Precise attendance data can offer them insights into their marketing reach.

How To 130

How To Software Cost Tools 130

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. You’re indulging in a high-cost bad habit! Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues. He says you can’t hope your way out of “these perilous and unforgiving situations.” More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

St. Louis 341

St. Louis Technology Strategy Conference 341

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NOVEMBER 29, 2019

West Virginia inmates will be charged by the minute to read e-books on tablets. Explore easy-to-implement, cost-effective ways to make a bigger impact with your events. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

AUGUST 18, 2023

Fri 8/18 at 4 p.m.* – The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation (Book Discussion) Why do so many world-changing insights come from people with little or no related experience? Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape.

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Do we have approval to book live conferences? Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Virtual volunteer fatigue. Sponsorships.

Innovation 370

Innovation Communications Education Strategy 370

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. Developing a strategy requires several steps: Step 1: Identify goals.

Social Media 64

Social Media Strategy Marketing Content 64

NXUnite

DECEMBER 13, 2023

These mission-driven companies place purpose at the heart of their business strategies. At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Getting Attention The Google Ad Grant is a great marketing resource for nonprofits.

Software 130

Software Discount Tools Resources 130

Reid All About it

MARCH 19, 2021

If you can’t afford the books you need for the CAE exam or if you have CAE books lying around that you no longer need, check out the ASAE Collaborate CAE Book Exchange launched by Cecilia Sepp, CAE. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events.

LMS 370

LMS Nashville Strategy Video 370

EventMobi: Association Events

SEPTEMBER 13, 2023

Providing a great member experience keeps people close and saves you the cost of having to build your relationships from scratch each year! This organic connection is worth its weight in gold and can save you on big marketing costs. No matter what your strategy is, personalization is key. Member engagement. Accessible.

Member Experience 130

Member Experience Tips How To Software 130

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Check out these sixteen strategies to repurpose your content: 1.

Content 78

Content Revenue How To Social Media 78

.orgCommunity

FEBRUARY 25, 2020

My business partner, Kevin Ordonez, and I picked this occasion to launch our second book, Association 4.0: We were thrilled that five of the 24 leaders we interviewed for the book joined us as presenters. He explained that when you make members the priority, issues such as cost and dues revenue take care of themselves.

Innovation 52

Innovation Strategy Revenue System 52

Virtual

DECEMBER 2, 2015

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. Particularly when you consider that this photo represents the state of the art in computing the year that Kottler wrote his seminal textbook “Marketing Management.”.

Marketing 100

Marketing Price Boston Social Media 100

Reid All About it

FEBRUARY 14, 2020

Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Hear client case studies and key insights on how to improve your web presence so your marketing efforts don’t go to waste. User-centric design isn’t a nice-to-have in today’s market.

DC 243

DC Content Education Washington 243

Reid All About it

MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use. .

San Jose 369

San Jose Email Marketing Tools millennials 369

.orgSource

FEBRUARY 5, 2024

Every great team needs a playbook—a blueprint that outlines the rules you live by and your strategies for peak performance. It is the product of ongoing research to prepare our clients for success in digital markets. Tracy King, CEO and Chief Learning Strategist at InspirED, always has eyes on the market. Association 4.0:

Innovation 88

Innovation Products Process Technology 88

Associations Now

NOVEMBER 28, 2018

Here’s why associations would do well to take a page from Amazon’s book. Kim Caviness, EVP and chief content officer of content marketing agency Imagination , calls it a smart move for the online retail giant. The post Content Strategy Lessons From Amazon’s New Holiday Toy Catalog appeared first on Associations Now.

Content 93

Content Strategy Cost Tips 93

Achieve

MAY 7, 2024

Your nonprofit’s mission requires funding, which is why your organization puts a lot of effort into its fundraising strategies. Diversified revenue streams are necessary for financial fortitude, but categorizing them properly in your nonprofit’s books is equally crucial for effective financial management.

Organization 52

Organization How To Revenue Tennessee 52

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy. 1 CAE credit.

Revenue 205

Revenue Content Chicago Leadership 205