Association Adviser

MAY 14, 2013

When it comes to social media interaction, gamifaction is the new norm. Promote your contest on third party media. While your target audience will most likely be fans of your social media, don’t rely on these platforms to reach your entire potential audience. For example, our blog is featured on AllTop.com.

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Association Success

SEPTEMBER 16, 2020

Examples include: Productivity and workflow optimization. Marketing and advertising strategies. For example, rather than writing about marketing, consider developing articles around marketing events, products and fundraising campaigns. MORE: 14 content curation tools every online marketer should check out now.

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Content Case Study Press Release Survey 78

Optimist Consulting

JULY 9, 2014

I have blogged before about content marketing for membership bodies. As you probably know, content marketing focuses on producing additional material (which can be written, video, graphics, in-person etc) around the topic to help promote your service/product rather than simply sending promotional messages. Marketing Membership'

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Content Marketing Case Study Video 100

Membership Marketing

OCTOBER 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Case Study: A Thriving Membership Organization. Labels: Corporate Membership Marketing , Growing Membership. Publications.

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.orgSource

AUGUST 28, 2023

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool.

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Leadership Social Media Case Study Industry 88

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

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Higher Logic

APRIL 25, 2019

For the sake of this example, you should also be throwing love at your proud event partners! Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Need examples? Monitor social media feeds + hashtags. Let them get in on the action. Publish an event blog or newsletter.

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Massachusetts Newsletter Social Media Conference 226

Reid All About it

JUNE 23, 2011

I’m not ready to declare the end of traditional marketing. One-way broadcast marketing will continue to serve its purpose with web, print, TV and radio copy. However, with the rise of social media, marketing has forever changed. You-to-you marketing is often more effective than traditional methods. . “Oh,

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Social Media Case Study Video Conference 150

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

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Leadership Education Revenue Strategy 195

Off Stage

JULY 12, 2010

12, 2010 - Management Case Study. Then Spring came, the market started to rebound, and the Tech Committee lost interest in the project. ” In an earlier blog, I wrote about encouraging innovation in an association: certainly this example provides an opportunity to do just that. Association Marketing.

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Case Study Committee Technology Innovation 40

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

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Revenue Committee Strategy Technology 195

Higher Logic

FEBRUARY 8, 2018

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Or at least better understand their motivations?

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Press Release Case Study Newsletter Content 184

Reid All About it

DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. Mobile apps.

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Strategy Video Technology Innovation 276

Higher Logic

MARCH 19, 2019

Think of how social media networks allow advertisers to choose who they’d like to show their ad to based on demographics, interests, engagement. On top of that, you can use marketing automation to retarget advertisements. What will potential advertisers or your marketing team want from the advertising spaces you’re offering?

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Revenue Tips Massachusetts Newsletter 191

SCD Group

JULY 15, 2012

6 examples on using video in your association marketing. Video is growing rapidly as a key content marketing tool that associations can use to build awareness, meet mission and distribute content. Here are six case studies that show how your association can use videos as part of your content management/marketing tools.

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Video Examples Marketing Case Study 40

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. For example, researchers found that people with mentors achieve more, are better equipped to handle the stress of their position and are prepared to mentor others.

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Tools Education Newsletter Chicago 195

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Per study, women don’t self-promote as much as men. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits. Elise Dopson, Databox ). 1 CAE credit.

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LMS Software Chicago Washington 243

AssociationChat

JULY 14, 2020

Whether it be through case studies or podcasting, demonstrating your knowledge can show potential clients that you are capable of creating experiences that fit their needs. For example, if you have great ideas on Event Gamification, you can craft content with the keyword “Event Gamification” as the header. Inbound Marketing.

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Content Strategy Social Media Case Study 52

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

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Video Certificate Review LMS 221

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Learn how “word of mouth” plays such a large role in attracting volunteers to your organization and how social media makes this even more important. Presenters: Grazia Mohren, vice president of marketing, BizBash. 1 CAE credit.

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Tools Social Media Case Study Marketing 177

Beth Kanter

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media.

Social Media 28

Social Media Analysis Case Study Maine 28

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Learn how “word of mouth” plays such a large role in attracting volunteers to your organization and how social media makes this even more important. Presenters: Grazia Mohren, vice president of marketing, BizBash. 1 CAE credit.

Tools 150

Tools Social Media Case Study New York 150

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

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How To Price Analysis Content 36

Reid All About it

MARCH 12, 2021

. – The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting. Host: American Marketing Association. 1 CAE credit.

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Nashville LMS North Carolina Recruiting 370

Beth Kanter

NOVEMBER 19, 2013

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? Alliance Magazine, September 2012.

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Social Media Analysis Tools Strategy 28

Membership Marketing

APRIL 9, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The Correlation of Social Media Usage and Membership Growth. Speaking Engagements. Speaking Engagements. Speaking Engagements.

Social Media 40

Social Media Survey Report Case Study 40

CMA Solutions

OCTOBER 5, 2023

Turning Front-Page Mentions into Tangible Financial Gains When comments from leaders at your bank get picked up by the media, the potential for increased visibility and credibility is immense. Incorporate in Marketing Materials : Use positive press mentions in your marketing materials.

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Press Release New Jersey New York Pennsylvania 40

Reid All About it

NOVEMBER 4, 2016

Social Media and Volunteer Engagement. Learn how to include social media in your volunteer recruitment and retention plans. See examples of Twitter, Facebook and YouTube pages, as well as blogs that other nonprofits have successfully used to draw attention to their organizations and volunteer opportunities. . <Don’t

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Las Vegas Leadership Washington Education 150

Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Speaking Engagements. Wednesday, July 20, 2011.

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Marketing Price Survey Tools 40

Membership Marketing

JUNE 20, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?”

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Marketing Price Discount Recruiting 40

Association Success

NOVEMBER 5, 2019

Back then there was no social media, no email to keep up with and no FaceTime calls to take. . “As As technology has evolved, it’s (become) all visual,” said Jason McKee, the chief marketing officer for Accessibility Shield, a firm that helps companies reach ADA compliance. It’s not as daunting as people might think.”.

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Los Angeles Guidelines Software United States 66

Membership Marketing

OCTOBER 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Some data from our recent Membership Marketing Benchmarking Report supports this premise. Membership Marketing Benchmarking Report.

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Marketing Price Case Study Survey 40

Membership Marketing

SEPTEMBER 13, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. More Marketing Channels Available for Membership Recruitment. Labels: Marketing Media , Membership Recruitment.

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Marketing Price Recruiting Recruitment 40

Aaron Wolowiec

AUGUST 3, 2012

A link to the presentation – complete with examples and case studies that may be easily adapted for implementation within your own organization – is available here for download. We’ve actually started working on the marketing campaign for our new on-demand product. Other insights.

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Content Video Conference Social Media 100

Jamie Notter

FEBRUARY 9, 2015

When Millennials Take Over reveals what Generation Y can teach us all about creating organizations with stronger cultures and expanded influence in the market. Through case studies, real-world research, and client examples, this book highlights how to harness their energy and insights. Read this book. You will be, too.

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millennials Case Study New York Technology 70

Disciple Media

AUGUST 21, 2023

It’s the intersection of your expertise, your passion, and what the market needs. Align with market demand: Check that there is demand for what you want to offer by conducting some research. Test the waters: Dive in and share content on social media or blogs to see what the reaction is. Make it real and relatable.

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Course How To Price Social Media 36