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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Resource: Higher Logic + AACSB Case Study.

Revenue 211
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Association Brain Food: 2.16.24

Reid All About it

Over on the Mariner Management blog, Chelsea Killam of Easy Tiger Insights shares cost-effective strategies for collecting member feedback. One of her suggestions, social media polls, regularly pop up on LinkedIn. Conference/abstract management. Axe-con is the first of its kind, dedicating topics to each of these key players.

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Making Connections, Expanding Reach, Improving Data: A Trade Association’s Community Story [Case Study]

Higher Logic

Leadership had sensed that PPAI’s relationship with members wasn’t very “sticky.” Members might pay dues so they could gain education at tradeshows or access a search tool, but the connection didn’t go much deeper. PPAI wanted to find a way to show members the real value of their membership. Richer Membership.

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Advocacy and social media: A case study from ASHA

Association Advocacy Chick

I’m always talking about the need for associations to use social media in their advocacy efforts. With nearly every member of the House and Senate on at least one social network, there’s opportunity to push our issues beyond the traditional email action alert. AAC: How did the Facebook page come about?

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Association Brain Food: 2.23.24

Reid All About it

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Webinar latecomers. 1 CAE credit.

DC 261
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Association Brain Food: 4.5.24

Reid All About it

Another is persuading members to make time for association engagement. I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. More info/register (ASAE members only).

Revenue 256
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Association Brain Food: 2.9.24

Reid All About it

Attendees expect associations to use AI, data analytics and other tools to enhance their event experience. Leave with tools you can use today to build a strategy that best fits your organization. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends.