Reid All About it

FEBRUARY 23, 2024

Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. PAR Member Meet-Up: Strategic Negotiating Learn key negotiating strategies to improve your negotiation outcomes. Member mobile app. Webinar latecomers. 1 CAE credit. More info/register.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. The future of work. Now that the future is here, what’s next?

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech. Association podcast.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Hear about the strategies and tools modern associations are using to supercharge member engagement. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Fridays@4. Host: Cvent.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

APRIL 14, 2023

ASAE Volunteer Opportunities + Volunteer Panel Learn about tools and strategies to help you determine what a satisfying career means to you and start taking steps toward a more fulfilling career. Hear details from a case study organization that has turned this pattern around. More info/register. 1 CAE credit. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. Member app. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Associations Now

SEPTEMBER 12, 2013

Plus: the ingredients to deliver a rockin’ case study. The details, and more, in today’s Social Media Roundup: Where’s Waldo? Study up. "Rocking "Rocking the Case Study" on The Non-Profit #Marketing Blog [link]. The brave aren’t all bald—and neither are most CEOs.

Social Media 40

Social Media Case Study California Recruiting 40

Reid All About it

MARCH 12, 2021

EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. More info/register. Fri 3/12 at 12 p.m.

Nashville 370

Nashville LMS North Carolina Recruiting 370

YourMembership

FEBRUARY 27, 2014

Social media/community. We recently published a case study featuring Ewald Consulting , one of the largest AMC’s we work with at YM. They have enjoyed remarkable growth with this strategy. Please take a moment and download this case study. How to retain members and recruit new members for the future.

Case Study 150

Case Study Arizona Social Media Revenue 150

CMA Solutions

JUNE 16, 2022

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. This can be through external backlinks, social media and business directory listings.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Achieve

MARCH 11, 2015

We want to use the resources we have – our friends, our family and our social networks – to help support a cause. Peer fundraising is the best way to raise money from this new generation of supporters, and a few organizations are already harnessing this strategy. LiNK (Liberty in North Korea). Strategic Email Campaigns still work!

Case Study 52

Case Study millennials Organization United States 52

MemberClicks

NOVEMBER 29, 2023

According to a study by Hinge Research Institute , growing brands are three times more likely to use partnerships, such as sponsorships, in their marketing strategy and as a result, see two times more profit than others. In-kind – Where businesses provide goods or services as a contribution to your event.

Video 97

Video Case Study Discount Proposal 97

YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. 7) A Mini Case Study on Motivation by Ken Blanchard.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Aaron Wolowiec

DECEMBER 15, 2015

All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. This can happen through social media and electronic communications, but also through networking and during events. Beef up your social media strategy.

millennials 100

millennials Social Media Case Study Analysis 100

Reid All About it

OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Membership strategies. to identify five membership strategies of high-performing associations.

Revenue 195

Revenue Committee Strategy Technology 195

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9).

Case Study 40

Case Study Marketing Price Survey 40

Higher Logic

OCTOBER 17, 2019

As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Resource: Higher Logic + AACSB Case Study.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Aaron Wolowiec

JULY 18, 2012

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Aggregate social media content.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Reid All About it

JULY 21, 2017

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register. Wed 7/26 at 2 p.m.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

NOVEMBER 11, 2016

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. Kelly Treadway, marketing and social media strategist, EventCurious. Getting Full Value from Media Data. More info/register. Hosts: MPI, IMEX Group and MGM Resorts International.

Handbook 237

Handbook Washington eBook DC 237

Beth Kanter

SEPTEMBER 28, 2015

I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. Key to their strategy was using influencers.

Social Media 28

Social Media Idaho Oregon Case Study 28

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. This is known as a market expansion strategy.

Recruiting 40

Recruiting Recruitment Price Survey 40

Reid All About it

FEBRUARY 16, 2018

Some quick hits before we get to the list of next week’s free webinars: Organic reach is declining on social media—here’s what to do about it. Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA). Hear case studies and ideas on how to use LinkedIn to drive membership and engagement.

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

JANUARY 10, 2020

How to build a successful content marketing strategy from scratch. Per study, women don’t self-promote as much as men. Whether you’re adding new team members, refreshing staff skills, or changing your recruitment and retention approach, now is a great time to determine your HR needs. Elise Dopson, Databox ). 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

MAY 1, 2020

Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. More info/register. More info/register.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

DECEMBER 18, 2020

Join a deep-dive conversation about the strategy and execution of the event from early critical choices to duty of care to the realities of hybrid. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Tactics covered will include SEO, automation, social media and more.

Video 221

Video Certificate Review LMS 221

.orgCommunity

FEBRUARY 25, 2019

Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. Do you need to: Recruit new members to broaden your base. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Don’t forget social media.

Marketing 68

Marketing Case Study eBook Social Media 68

Aaron Wolowiec

DECEMBER 13, 2012

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Social media feeds/conversations. Case studies. Social media. Content treasurers may take many forms.

Content 100

Content Newsletter Social Media Case Study 100

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Reid All About it

NOVEMBER 4, 2016

Social Media and Volunteer Engagement. Learn how to include social media in your volunteer recruitment and retention plans. Discover the strategies and approaches that will create an agreement that works for planners and suppliers. Leave with actionable ideas for improving your site and your web strategy.

Las Vegas 150

Las Vegas Leadership Washington Education 150

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Case Study. (9). Growth Strategy. (43).

Recruiting 40

Recruiting Recruitment Price Chicago 40