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Association Brain Food: 2.9.24

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Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . Hear how the speaker’s team developed a price elasticity forecast.

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Association Brain Food: 2.2.24

Reid All About it

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association? Do associations have a common understanding of the content that staff and members create?

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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event. More info/register.

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Association Brain Food Weekly: 11.20.20

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Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Virtual conference pricing. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Can I get an amen?! Sponsorship redesign.

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Association Brain Food: 4.5.24

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She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. AI-generated SEO content is “polluting our culture for your own minor profit. To keep them at bay, find a new blue ocean.” More info/register.

Revenue 259
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Association Brain Food: 3.24.23

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In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Quick hits Can AI write thought leadership content for you? Sponsorship strategy.

Revenue 230
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Association Brain Food: 8.11.23

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Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Host: Certification Network Group (CNG) Wed 8/16 from 11 a.m. Procrastination. More info/register.

Chicago 195