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DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 272

Strategy Video Technology Innovation 272

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Are there any new things to communicate in your contract? Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Certificate 369

Certificate Revenue Conference North Carolina 369

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AUGUST 18, 2023

Chief Communications Officer/Owner, CQbd Wed 8/23 at 1 p.m. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. The Community Check-In A weekly community chat on Slack for black professionals working in the events industry. Daughtry, M.Ed.,

Certificate 195

Certificate Education Revenue Marketing 195

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AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. Please take three to five minutes of your time to help with this research. Membership trends.

millennials 370

millennials Survey Team Education 370

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JANUARY 22, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.

Innovation 370

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SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.

Revenue 272

Revenue Innovation Education Tools 272

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JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community Platform Demo Day. Quick hits. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Associations Now

APRIL 16, 2024

Meeting planners are troubled by escalating costs but remain optimistic about growing attendance in the coming years, according to a new survey. Part of the underlying anxiety is not just cost and the effect of inflation, but also service levels. Despite that challenge, meeting planners are generally upbeat about attendance.

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Report millennials United States Texas 57

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JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. It costs about the same as other digital advertising tactics. They’re looking for year-round partnerships, not just a name drop and logo display at an annual event.

Education 256

Education New Hampshire Tips Technology 256

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JULY 2, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader.

Technology 370

Technology Strategy System Education 370

WBT Systems

FEBRUARY 20, 2018

When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.

Education 161

Education How To Certificate Committee 161

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. You’re indulging in a high-cost bad habit! Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. My immersion blender has earned its keep. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Higher Logic

MAY 29, 2020

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? MTI chose online community as a tool for digital transformation. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

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DECEMBER 1, 2023

That’s on us, says Jay Cost at The Dispatch. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., 1 CAE credit. . 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Fri 4/16 at 3:45 p.m.

Revenue 363

Revenue Strategy Team Content 363

Associations Now

AUGUST 24, 2023

With a chronic skilled labor shortage among the EHS&S profession, career development is, surprisingly, an underserved market for member companies looking to support a program that, while potentially costing them employees, helps in training their own future workforce in a mindset that reflects their own high-performing values.

Revenue 95

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EventMobi: Association Events

SEPTEMBER 21, 2023

It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively.

Strategy 130

Strategy Software Social Media Discount 130

Aptify

JANUARY 21, 2022

An effective way to address these challenges is for your staff to focus more of their efforts on those areas that are most important to today’s members, including individual benefits such as training and certifications, and industry-focused benefits such as industry news and information, advocacy, and raising awareness. . For example: .

Organization 138

Organization Certificate LMS Membership Management 138

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. To keep them at bay, find a new blue ocean.” Gamification at events. More info/register.

Revenue 256

Revenue Price Denver Tools 256

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. 28% of associations said members could not justify membership costs with any significant ROI. You communicate where and when they can get what they want.

Tools 258

Tools eBook Report Learning Management System 258

EventMobi: Association Events

SEPTEMBER 29, 2023

There are plenty of reasons to prioritize attendee tracking at your next event, including: Tracking ROI Event costs can mount up quickly. Precise attendance data can offer them insights into their marketing reach. Remarketing and nurturing Personalized marketing becomes a reality with precise data.

How To 130

How To Software Cost Tools 130

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Communicating Through a Crisis. More info. .

Montana 350

Montana Certificate Conference Content 350

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

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SEPTEMBER 22, 2023

Gen Z to Boomers: Strategies for Effective Advocacy Communications Across Generations As the oldest members of Gen Z turn 26 this year, this group of young people is becoming an increasingly more prominent part of the voting and advocacy landscape. . – Steal new ideas, blueprints, and playbooks from the best marketing minds in the world.

LMS 266

LMS Revenue Education Strategy 266

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JANUARY 24, 2020

Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Are there communication gaps across your organization? 10 Online Tools to Skyrocket Your Nonprofit’s Marketing in 2020.

Arlington 359

Arlington Social Media Content DC 359

Freestone

DECEMBER 12, 2023

The latest Community Brands research found that just 36% of associations rely on their continuing education programs to drive non-dues revenue. However, 51% of association members identified training opportunities and certifications and credentials as their top member benefits. It is free space that you would otherwise be wasting.

Learning Management System 82

Learning Management System LMS Revenue System 82

NXUnite

FEBRUARY 15, 2024

Fortunately, there is a wealth of high-quality resources that you can offer to employees, from certification programs to online advice shared by nonprofit thought leaders. These courses are cost-effective and cover topics such as matching gifts and cybersecurity through educational videos, quizzes, and other activities.

How To 130

How To Class Resources Course 130

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MARCH 4, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to support your employees with successful change management strategies, involve and engage employees during change, and communicate about change to help your employees accept change faster. Top Trends in Content Marketing 2022.

Class 195

Class Certificate Content Committee 195

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NOVEMBER 29, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Explore easy-to-implement, cost-effective ways to make a bigger impact with your events. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Host: Rogue Tulips LLC.

West Virginia 360

West Virginia Washington DC Revenue 360

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APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Fri 4/23 at 2 p.m.

Revenue 370

Revenue Strategy Content Education 370

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Reduce costs. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow.

Software 52

Software LMS Certificate Learning Management System 52

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APRIL 22, 2016

EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. Tue 4/26 at 1 p.m.

Certificate 150

Certificate New Jersey Video Content 150

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APRIL 22, 2016

EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. Tue 4/26 at 1 p.m.

Certificate 150

Certificate New Jersey Video Content 150

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MAY 21, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing Tools millennials 369