Reid All About it

NOVEMBER 26, 2021

They released a roundup of what they learned and, wow, you need to read this PDF (the link is in their post) before planning your next virtual conference, educational program or event. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: American Marketing Association.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Boring conferences. Here’s a cure for boring conferences. Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MARCH 11, 2022

Virtual conference attendee’s attention. Is your virtual conference engaging enough to prevent multitasking? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Your marketing team constantly talks about the buyer’s journey. Host: Content Marketing Institute.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. As the manager of the Society of Human Resource Management’s traveling bookstore for over 20 years, he has intel on some of the most powerful business books on the market.

Newsletter 195

Newsletter Survey Team Software 195

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Professional development.

Revenue 135

Revenue Certificate eBook Education 135

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NOVEMBER 20, 2020

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Virtual conference pricing. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Josh Spector ). Dreading a winter lockdown? Tue 11/24 at 11 a.m. –

Certificate 370

Certificate System Dallas Price 370

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Ronn Levine, SIIA ). Shama Hyder, Inc. ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. 1 CAE credit. 1 CAE credit. More info/register. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Freestone

MARCH 7, 2024

Your continuing education program already likely offers several in-person and on-demand learning courses, annual conferences, and member events. Curating the sessions throughout the PD Day should be like planning a small-scale conference. Why should your association plan a Professional Development Day?

How To 75

How To Course Tips Education 75

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Host: Mighty Citizen Speakers: Jarrett Way, Content and Digital Marketing Manager, and Mindy Avitia, Senior Events and Marketing Manager, Mighty Citizen Thu 3/30 at 2 p.m. –

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JANUARY 8, 2021

Virtual conference closing. I still remember the final moments of a virtual conference I attended last year. The conference experience just stopped. Inspired by Priya Parker’s The Art of Gathering , WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees. Building new norms.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Reid All About it

JUNE 25, 2021

Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conference pricing. Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems.

LMS 361

LMS Revenue Tips America 361

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. As the agency’s newsletter began to take off, Carney had the idea to connect their fans in a community. The CFP Board’s mission is to grant a certified financial planning certification.

Examples 156

Examples Software Newsletter Review 156

MemberClicks

SEPTEMBER 29, 2022

Non-dues revenue typically comes from two sources: Internal: Charging your members additional fees for added resources, opportunities, or products, such as conference fees, professional certifications, or branded merchandise. Offer ad space in your organization’s newsletter. Host an annual conference.

Revenue 98

Revenue Tips Certificate Social Media 98

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. But, virtual conferences did dominate the rest of their list. . Kim Moutsos, Content Marketing Institute ).

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

San Diego 370

San Diego Price Strategy Education 370

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

Membersuite

MARCH 16, 2022

Without clean, complete data, no one on staff can keep up with the changing behavior and interests of members and customers, send them relevant content and marketing messages, and deliver the value they seek. 3: Newsletters. Insert a personalized section in newsletters that says: “According to our records, your job title is [XYZ].

Directory 141

Directory Newsletter Recruiting Recruitment 141

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. How are they branding and positioning themselves in the market? These should be identified and prioritized in order of value to members.

Discount 52

Discount Price Sample Marketing 52

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JULY 10, 2020

Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. Virtual conference success. The American College of Osteopathic Family Physicians went virtual with their conference early in the pandemic, March 19, to be exact. Virtual conference sponsorships.

Montana 365

Montana Content Price Strategy 365

WBT Systems

MAY 23, 2017

Attending virtual or in-person conferences, discussion groups, and book clubs. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Make learning part of your membership culture with a permanent learning marketing campaign.

How To 210

How To LMS Tips Class 210

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. domains, domain name system, and digital certificates)—in enabling the day-to-day successful operation of their business. Quick hits. CAE credits.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. The prospect of effectively networking at a conference as big and chockful of options as the ASAE Annual Meeting can be overwhelming. Fri 7/16 at 4 p.m. Guest: Victoria Elliott. Tue 7/20 at 6 a.m.

Revenue 195

Revenue Video Strategy Industry 195

MemberClicks

OCTOBER 24, 2023

This support network can be a big help in assisting you with industry challenges, staying up to date with changing trends, and doing well in competitive markets. We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success.

How To 52

How To Social Media Industry Recruiting 52

Higher Logic

MAY 29, 2020

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.

Social Media 254

Social Media Tools Member Engagement Revenue 254

YourMembership

MARCH 13, 2014

Conference and Meeting Fees. Conference Exhibitor and Sponsorship Item Fees. Newsletter and Publication Advertising. Many associations already use a variety of programs to generate non-dues revenue, among the most common being: Annual Sponsorships. Internet Advertising. Branded Merchandise. Buyer’s Guides.

Revenue 150

Revenue Software Newsletter Certificate 150

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. As an association professional reading this blog, you are likely providing courses or certification programs for your members. Well lit space (office, conference room).

Video 70

Video Process Certificate Course 70

Association 141+

MARCH 27, 2013

In the age of twitter and pinterest, of free video calls and meetings, marketing has to shift from full-frontal blast to dialogue. Conferences A call for sessions, a brief description in the program-at-a-glance, evaluations after each class - gargle, rinse, repeat. Here is your certificate! You get a new ribbon at conference!

Marketing 40

Marketing Certificate Conference Class 40

Higher Logic

OCTOBER 25, 2017

A recent report on non-dues revenue indicates that in-person conferences and trade shows, job boards, and mailing list rentals are three of the most common non-dues revenue streams, making them great places for your association to start. The conference regularly generates 60 percent of their revenue. Social media advertising.

Revenue 159

Revenue Tips Social Media Newsletter 159

Association Success

JUNE 17, 2019

publications (magazine, newsletters, blogs, etc.). certifications. education events (conferences, seminars). marketing products (sponsorships, advertising, exhibits). Many associations offer multiple product lines and multiple products in each product line, such as: membership. research, data, & analytics.

Products 117

Products Revenue Newsletter Project 117

Reid All About it

MARCH 29, 2019

MemberSuite has suggestions this week about improving your association’s certification application experience —and that also includes saving them time among other things. David Epstein (Host), Marketing Director, Bizzabo. WBT Systems shares ten ways you can help members save time while engaging with your association. Tue 4/2 at 12 p.m.

Arlington 170

Arlington DC Certificate Washington 170

Reid All About it

JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. Oh yeah, pandemic, virtual conferences, faltering economy and all that. What happens after your virtual conference. Virtual conference success story. It’s been hard to focus.

Innovation 273

Innovation Conference FAQ Industry 273