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Association Brain Food: 6.7.24

Reid All About it

Annual conferences. Redesigning your annual conference is risky but you have to keep appealing to new audiences as they enter and make their way through the workplace. Kara Nacarato at Event Garde offers advice on balancing tradition and innovation when reinventing the annual conference experience. Membership. Event sunsetting.

Chicago 259
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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

The Top 3 Ways Associations Recruit New Members. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”. Word-of-Mouth Recommendations.

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How Leaders Can Improve Retention 

Associations Now

The Conference Board CHRO Confidence Index, released last month, found that more HR leaders expect retention to decrease , and fewer expect retention levels to improve. Recruitment is close behind at 30 percent.) Is the credentialing and certification program fit-for-purpose for the profession today?

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Association Brain Food Weekly: 6.18.21

Reid All About it

Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Lessons learned while planning a hybrid conference for APHON.

LMS 369
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Association Brain Food Weekly: 12.18.20

Reid All About it

At the Harvard Business Review, Siri Chilazi and Iris Bohnet explain how to best use data to meet your DE&I goals. Virtual conferences. Virtual conference as ritual. Virtual conference tips. She just pulled off a successful virtual conference so her advice is based on experience. COVID perspective.

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Association Brain Food Weekly: 2.26.21

Reid All About it

If your association fits any of the five scenarios described by Lowell Aplebaum, FASAE, CAE, in his recent post, it’s time to review your strategic plan. Professional and personal networks have shrunk by close to 16% during the pandemic , according to Marissa King and Balázs Kovács at the Harvard Business Review. Shrinking network.

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The growth spurt continues for associations

Aaron Wolowiec

Nor did the top methods for recruiting new members: word of mouth and email. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. More than 30 percent of associations offer certification of some kind. So why do associations remain popular?