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MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. I’m happy to feature it as long as it’s not too product-centric.

Social Media 250

Social Media DC Strategy Education 250

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. I’m happy to feature it as long as it’s not too product-centric. Advertising. Have you heard of Connected TV (CTV) advertising ? More info/register. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. I’m happy to feature it as long as it’s not too product-centric. More info/register. 1 CAE credit. .

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. No value, no project. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. I’m happy to feature it as long as it’s not too product-centric. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

FEBRUARY 26, 2021

Sigh, another self-improvement project—almost complete. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Strategic reset. Quick hits.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JUNE 18, 2021

I’ll be happy to feature it as long as it’s not too product centric. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. More info/register. More info/register. Host: Fridays@4.

LMS 369

LMS Certificate America Committee 369

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project. I’ll be happy to feature it as long as it’s not too product centric.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

SEPTEMBER 15, 2023

Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your project much more difficult. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. AMS implementation. 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Membersuite

MAY 17, 2022

Many of MemberSuite’s customers, which I’ve been fortunate to work with to implement their credentialing needs in the last six years, knew the importance and value of these types of programs early on—that’s why we created a highly configurable certification management solution as part of our baseline offering.

How To 152

How To Certificate Course Revenue 152

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Do a scan of the market to determine if this segment might be obtaining their content from another source.

Revenue 318

Revenue Discount Analysis Marketing 318

Reid All About it

DECEMBER 1, 2023

Project success stories. Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. I’m happy to feature it as long as it’s not too product-centric. Go on a whirlwind tour of some of our recent projects. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Delcor

NOVEMBER 18, 2020

One way to monetize creatively is by developing a digital products portfolio for members and customers. What’s in a digital products portfolio? In response to this growing market demand, associations are ramping up their online learning programs. Digital badge and certificate programs. Virtual conferences.

Products 59

Products Revenue Case Study Content 59

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

Montana 350

Montana Certificate Conference Content 350

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MAY 7, 2021

Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. Marketing must-haves. Intriguing.

Technology 370

Technology St. Louis Strategy Products 370

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. I’m happy to feature it as long as it’s not too product-centric.

Chicago 200

Chicago Newsletter Mooc Education 200

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JANUARY 12, 2024

Your sleep and work quality/productivity depend on the right answer. I’m happy to feature it as long as it’s not too product-centric. who did her dissertation research project on mentoring programs Mon 1/15 at 8 a.m. – More info/register (ASAE Marketing Professionals Community). 1 CAE credit. More info/register.

LMS 266

LMS Education Member Engagement Revenue 266

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing.

Revenue 205

Revenue Certificate Committee Leadership 205

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MARCH 5, 2021

I’ll be happy to feature it as long as it’s not too product centric. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Website Redesign and Management: Straight Talk and Things to Know Before Starting Your Next Project. Tue 3/9 at 12 p.m. CAE credits. CAE credits. 1 CAE credit.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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SEPTEMBER 22, 2023

If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. You can get everything you need in Brightfind’s RFP template for CMS and website design projects. I’m happy to feature it as long as it’s not too product-centric. Website RFPs. More info/register.

LMS 266

LMS Revenue Education Strategy 266

WBT Systems

MARCH 13, 2018

With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? They know the strengths of each product as well as its integration capabilities, the ways associations use the product, and the company’s culture.

LMS 166

LMS Learning Management System Proposal Blended Learning 166

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. I’ll be happy to feature it as long as it’s not too product-centric.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. I’m happy to feature it as long as it’s not too product-centric. Audience personas. More info/register. No Soliciting!

Revenue 205

Revenue Content Chicago Leadership 205

GrowthZone

JUNE 21, 2021

When membership software was first introduced, it was offered as a desktop software product. Workflow automation/project management. Marketing automation. Project management. Email marketing. FEATURES: Marketing. Chamber Software 101. Today, most chamber of commerce member management platforms are web-based.

System 148

System Software Directory Membership Management 148

Reid All About it

DECEMBER 17, 2021

This strategy allows sponsors to meet their marketing goals while contributing valuable information and education to your members and market. Ask the experts you’re working with (especially on big projects) the stupid, obvious questions you’re worried about asking. How to improve your content marketing SEO.

Proposal 195

Proposal Project Austin Certificate 195

Membersuite

MAY 25, 2021

You can’t use the AMS to track member engagement—volunteering, events, certification/education and purchases. Staff productivity suffers when they have to enter data manually, collate spreadsheets and troubleshoot problems. IT will have a crucial role in an AMS project so you need them on board from the start.

Software 170

Software Leadership Project System 170

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MARCH 25, 2022

Professional development market potential. I’ll be happy to feature it as long as it’s not too product-centric. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CMP credit. More info/register.

Revenue 195

Revenue Content Virginia Technology 195

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JUNE 4, 2021

I’ll be happy to feature it as long as it’s not too product centric. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Plan to attend what is sure to be a lively and productive discussion on how to take hold of your own promotion and win in your career. 1 CMP credit.

Video 367

Video Innovation Content Technology 367

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MARCH 24, 2023

If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Member onboarding.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JUNE 16, 2023

Don’t let your team get consumed by an obsession with productivity. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential.

Project 195

Project Tools Revenue Metro 195

Membersuite

JULY 6, 2022

1: Gather Your Project Stakeholders. You want them to start feeling a sense of ownership about this project. Typically, this group includes membership, accounting, IT, events, member/customer service, education, certifications, and marketing staff. #2: 2: Make the Case for a New AMS—if the Case Hasn’t Already Been Made.

Proposal 158

Proposal Software Cost Project 158

Membersuite

MAY 26, 2022

Roadmap: The vendor’s product roadmap doesn’t solve your existing problems or align with your association’s direction. . Talk to membership, marketing, events, education, governance, accounting, and other staff to determine what they need to do with the software and/or data now and in the future. Welcome a New Direction for the AMS.

Technology 144

Technology Software System Process 144

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OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. David DeCillis, Senior Product Specialist, ARG.

San Diego 195

San Diego Education Social Media Content 195

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OCTOBER 7, 2016

I’ll be happy to feature it as long as it’s not too product-centric. Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Host: RMK Productions.

Mooc 205

Mooc Certificate DC millennials 205