MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Make time for microlearning.

Certificate 322

Certificate Technology Communications Revenue 322

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. WBT Systems shares eleven predictions for the future of work and how they might impact associations. Professionals in Certification Networking Event. The future of work. More info/register.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 259

Revenue Certificate Tools Innovation 259

MultiBriefs

SEPTEMBER 29, 2023

Whether it be through professional development courses, additional certifications, or training in new areas, upskilling, reskilling, and continuous learning have all become paramount for career advancement. Recruiters and employers are seeking a set of specialized abilities from candidates. Why Upskill and Reskill?

Certificate 52

Certificate Class Course Process 52

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Nimble AMS

APRIL 3, 2022

It’s a modern association management software (AMS) system built on the leading customer relationship management (CRM) platform, Salesforce. Modern marketing, which requires easily slicing and dicing membership data so that the right message is delivered to the right person at the right time. Generations to come will expect even more.

Software 129

Software Certificate Technology System 129

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement. Gamification at events.

Revenue 259

Revenue Price Denver Tools 259

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. WBT Systems says we aren’t going back to normal , and to think otherwise is magical thinking. Forget “normal.”

Innovation 359

Innovation Las Vegas Communications Education 359

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FEBRUARY 26, 2021

If you’re curious, WBT Systems explains the difference between a fixed and growth mindset. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market.

Recruiting 329

Recruiting Recruitment Project Technology 329

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JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 271

LMS Education Member Engagement Revenue 271

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Host: ASAE.

millennials 307

millennials Montana Class Education 307

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APRIL 30, 2021

WBT Systems laments the lost art of listening. Multi-system implementation. I’ve heard a few friends talk about implementing more than one system this summer. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

Education Technology Strategy Revenue 354

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

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MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Your marketing team constantly talks about the buyer’s journey. Host: Content Marketing Institute.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Nimble AMS

JULY 28, 2022

An AMS should help your association manage membership records, optimize marketing and sales efforts, streamline communication campaigns, and other important office tasks. If your current software fails to meet these requirements, or is built on a legacy system , it’s time to consider a new AMS.

Software 122

Software LMS Learning Management System Missouri 122

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JUNE 25, 2021

WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association.

LMS 361

LMS Revenue Tips America 361

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JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

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JANUARY 8, 2021

Inspired by Priya Parker’s The Art of Gathering , WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees. Change and uncertainty are unsettling, which is why, WBT Systems says, it’s more important than ever to practice empathy. Jodi Harris, Content Marketing Institute ).

Las Vegas 370

Las Vegas Case Study Conference LMS 370

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Associations, educational institutions, chambers of commerce and corporations can all leverage an LMS to present online training and certification opportunities.

Software 52

Software LMS Certificate Learning Management System 52

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learning. More info/register.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

Montana 351

Montana Certificate Conference Content 351

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MARCH 12, 2021

WBT Systems introduces a new brainstorming and innovation tool: jootsing. It means “jumping out of the system.” The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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MARCH 25, 2022

Professional development market potential. WBT Systems highlights other professional development opportunities revealed by the LinkedIn research. . Thorben Grosser, VP of Product Marketing & Events, EventMobi. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Revenue 195

Revenue Content Virginia Technology 195

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Recruiting 240

Recruiting Recruitment Member Engagement Communications 240

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MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there.

Chicago 200

Chicago Newsletter Mooc Education 200

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SEPTEMBER 15, 2023

WBT Systems explains why it might be time for your association to get into the microcredentials business. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Credit card processors.

LMS 259

LMS Revenue Arlington Education 259

Wild Apricot

DECEMBER 21, 2017

But perhaps more than anything else, sales operations brings a system to selling. Salesforce Recruitment, Onboarding and Training. Only when ARR consistently exceeds $1 million should the company hire a “Sales Effectiveness Manager” who will supervise talent on-boarding, training, and certification. Operations.

How To 362

How To Process Tools Team 362

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FEBRUARY 19, 2021

My new favorite word, it means “ jumping out of the system ,” not just thinking out of the box, but ignoring the box completely. Anne-Laure Le Cunff at Ness Labs writes, “With jootsing, a system’s rules can be used as a starting point to work against… the idea is to start from a seemingly unbreakable rule, and then… to proceed to break it.”

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Marketing to younger generations. Association benchmarks. Why travel to a conference if most of the experience feels like an online meeting?

Revenue 276

Revenue Innovation Education Tools 276

GrowthZone

MARCH 13, 2021

Leveraging a robust AMS system engages members and helps you develop your association, while automating many mundane and repetitive tasks. This article will help you compare and evaluate the best association management software currently on the market. . Grow membership and revenue fast with sales funnel and marketing automation.

Software 148

Software Association Management Price Membership Management 148

Blue Sky eLearn

JULY 24, 2019

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. It’s good to find a management system that allows you to track payments within the software instead of an outside source. . Process payments. Keep track of attendance.

Tips 201

Tips Software Recruiting Recruitment 201

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JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Hear tips to recruit and retain these generations. Member education.

Atlanta 195

Atlanta millennials Price Technology 195

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

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JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Automation & Technology Systems Demo Day.

Innovation 370

Innovation Communications Education Strategy 370

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: PCMA.

San Diego 370

San Diego Price Strategy Education 370