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Association Brain Food: 6.7.24

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AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Annual conferences. Location: Chicago IL. Membership. IYKYK) | by B.

Chicago 259
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Association Brain Food: 3.24.23

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WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Location: Chicago IL.

Revenue 230
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Association Brain Food: 8.11.23

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But there’s no replacement for conferences. Yes, our conferences are places, but they’re also where we double-down on this feeling. Leadership pipeline. By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too. Location: Chicago IL. Change management.

Chicago 195
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Association Brain Food: 6.30.23

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Conference/abstract management. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program and more.

Chicago 206
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Association Brain Food Weekly: 1.31.20

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The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Billhighway shares advice on handling and preventing leadership succession problems. Adrian Segar, Conferences That Work ). Host: Bizzabo.

Chicago 221
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Association Brain Food: 4.5.24

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The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

Revenue 259
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Association Brain Food Weekly: 1.3.20

Reid All About it

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). Guest: Cathy Pales, Executive Leadership Coach. CST – The Pros and Cons of Having Corporate Partners (Chicago, IL).

Chicago 259