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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. Then, make the sale—move your prospect from thinking “I should take a class” to “I am registered for a class.”. So how do you compete?

Education 155
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The Many Benefits of Selling Online Education to Corporate Members

WBT Systems

Who will the companies in your industry choose to educate their employees? Become the preferred educational partner in your industry by selling online education to corporate members and customers. Everyone sees the revenue potential in providing online education to corporate customers. Deeper reach into companies.

Education 155
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5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

Is your program effective at increasing non-dues revenue ? Online educational courses and webinars , as well as in-person professional development classes. Click rates, referrals, and revenue generated by past sponsors can be compelling for those who are on the fence about working with you. Online communities.

Revenue 222
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Challenges and Opportunities for Association Education Programs

WBT Systems

In this post, we have collected some articles that we think will be interesting for associations, and that touch on some of the challenges and opportunities for association education programs today. Connectivity is replacing knowledge – association education must facilitate feedback, understanding and application to provide true value.

Education 150
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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. The problem, Dean says, is most meeting planners are expected to focus on logistics, not education and experiences, so we get the same design year after year. Curated reading lists are the best, right? Credentialing support.

LMS 256
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4 Ways to Increase Non-Dues Revenue

Forj

Are your education programs bringing in value for the organization and for your members? Or do you need assistance generating non-dues revenue from your education offerings? Some associations provide their learners with free courses; while others offer classes as an add on, at an additional fee. Register below!

Revenue 79
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Association Brain Food: 3.24.23

Reid All About it

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. Non-dues revenue. You’ll see the next edition on Friday, April 14. Women in the workplace.

Revenue 227