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Tips for Marketing (Online Courses) To Your Association Members  

Forj

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98
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Use Data for New Revenue Opportunities

Association Analytics

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. For example, are they opening newsletters, attending meetings, volunteering? Use segmentation to make recommendations that help you get the best results from your marketing campaigns.

Revenue 169
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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256
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Teach Your Members How to Build a Learning Habit

WBT Systems

Taking online classes and courses. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Include micro-learning, or rewards such as digital badges , in the design of all online learning classes and courses. Attending webinars.

How To 210
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Association Brain Food: 3.24.23

Reid All About it

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Host: Mighty Citizen Speakers: Jarrett Way, Content and Digital Marketing Manager, and Mindy Avitia, Senior Events and Marketing Manager, Mighty Citizen Thu 3/30 at 2 p.m. –

Revenue 227
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

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5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

E-newsletters and physical magazines. Online educational courses and webinars , as well as in-person professional development classes. Organizations that sponsor your e-newsletter, for instance, may reach 5,000 people every week. A few common areas where associations accept sponsorships are: Conferences and other events.

Revenue 222