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Bold idea? This association got rid of its annual conference

Association Success

But big ideas cost money, and that was something Bridges didn’t have: The organization hasn’t raised membership dues since the 1980s — while just $52 per year, that can go a long way in a state worker’s budget — and he’s determined to start raising them anytime soon. . Bridges has found other, perhaps less drastic ways to cut costs.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Entrepreneur, Social Media Today, Adweek, and Adage are a few of the resources on my radar. Social Media Today estimated that this year, consumers will watch 1 million videos per second. If you think video is too expensive or labor intensive, know that the cost of a professional production is rapidly dropping.

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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

Your engagement efforts should aim to meet those needs—after all, the value your association offers has to outweigh the cost of membership. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. How often are your members interacting with you on social media? .

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Building Buy-In for an Online Community at Your Association

Higher Logic

Because online community is such an effective communication tool, staff spend less time solving transactional member requests or committee issues, for significantly reduced overhead costs. Objection 2: Social Media. Example: “It would be much easier to create a social media group. Be the industry leader.

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Golden State collaboration: CAI California chapters discuss year ahead

Ungrated

Earlier this month, teams from CAI’s eight California chapters and the leaders from the California Legislative Action Committee met in person to collaboratively problem solve. Social and cultural concerns. Government and legislative topics. Financial and economic issues. It was a great day together in California.

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Association Brain Food: 4.19.24

Reid All About it

And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand.

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Homeland Security’s Social Media Proposal Criticized by Tech, Advocacy Groups

Associations Now

An attempt by the Department of Homeland Security to encourage people entering the country to provide their social media usernames has critics concerned about the potential ripple effects. The post Homeland Security’s Social Media Proposal Criticized by Tech, Advocacy Groups appeared first on Associations Now.