Remove Committee Remove Recruiting Remove Revenue Remove Social Media
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Association Brain Food: 4.12.24

Reid All About it

Member recruitment. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Building Brand Loyalty: Transforming Social Customer Service with AI (Social Media & AI Bootcamp Series 2024) Learn how social media is transforming customer service.

Revenue 256
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Association Brain Food: 10.20.23

Reid All About it

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue.

Maryland 272
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The Power of Content Marketing: Attracting and Retaining Members

Membersuite

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. If they’re sponsored, your association can earn revenue too. Best of all, they’re free, but your association can earn revenue through sponsorship. Review metrics to identify successful recruitment tactics.

Content 93
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Association Brain Food Weekly: 6.18.21

Reid All About it

Membership committees. Is it difficult to find members to serve on your membership committee? MemberSuite discusses the challenges faced by staff in charge of membership committees and suggests ways you can make improvements by revamping (or retiring) your membership committee. A terrific idea to steal! Tue 6/29 at 2 p.m.

LMS 369
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Association Brain Food Weekly: 12.3.21

Reid All About it

70 content ideas for social media posts. 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Learn about proven non-dues revenue models that are truly sustainable because they provide high value content for members while also generating sponsor support and non-dues revenue. Quick hits.

Revenue 195
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Association Brain Food: 4.21.23

Reid All About it

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members. .

Education 195