Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The state of association membership. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

APRIL 28, 2023

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online communities are extremely popular with younger audiences—the toughest ones to recruit and retain. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m.

DC 206

DC Recruiting Recruitment Washington 206

Reid All About it

OCTOBER 15, 2021

High-performing committees. WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training.

Revenue 195

Revenue Committee Technology Strategy 195

Reid All About it

JUNE 7, 2024

A few common issues come up in GrowthZone’s latest association survey report. The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for member engagement, young professional recruitment and lapsed member reengagement. More info/register (ASAE members only).

Chicago 259

Chicago DC Washington Strategy 259

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 259

LMS Revenue Arlington Education 259

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. Hear tips to recruit and retain these generations. Governance. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

APRIL 2, 2021

By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Non-Dues Revenue, Partnerships & Sponsorships: What’s Working & What’s Not.

Revenue 335

Revenue Conference Industry Education 335

YourMembership

MARCH 7, 2016

Far too often, we underestimate the value of data we have at our finger tips, and overlook some key reports that make our ROI soar. However, it is easy to sometimes lose track on just how much it costs to recruit one new member as opposed to retaining one when renewal time comes around. Member Acquisition vs. Member Retention.

Recruiting 150

Recruiting Recruitment Membership Management Report 150

Reid All About it

MARCH 10, 2023

Nimble AMS describes how it can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs, and deliver personalized communication and content. Log on in March as we discuss, among other things: How can work done by the DEI committee be augmented/supported by this community?

Committee 195

Committee Education Software Technology 195

Smooth The Path

JANUARY 10, 2019

Revenues, renewal rates, opens, clicks and the number of attendees are a few examples. Can you recruit enough volunteer leaders, committee chairs, members, speakers, and writers to get the work done? It might be time to reassess the data you report every week, or month, or year.

Committee 84

Committee Recruiting Recruitment Revenue 84

MemberClicks

MAY 10, 2024

From encouraging membership to driving enormous revenue growth, Job Board is not only an invaluable resource for members, but also a hidden weapon associations can wield to drive non-dues revenue, expand reach and add value. To maximize revenue, WID offers these businesses bundles of job listings for a reduced rate.

Idaho 52

Idaho Strategy Boston Price 52

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. It seems weird to report on Thanksgiving dishes more than a week later, but I feel strangely obliged. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – 1 CAE credit.

Arlington 271

Arlington Technology Strategy Los Angeles 271

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. According to recent data , most young members (87%) said it was important to be part of an association, and more than half (51%) reported that being in an association is more important than it used to be. Offer a job board.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

MAY 15, 2020

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Chapter sponsorships. Virtual event sponsors and exhibitors. Host: Hubb.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff. Create an association website.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

OCTOBER 5, 2018

A new report shows that “word of mouth” (WOM)—both online and offline—impacts every business, organization and cause. Jay Baer at Convince & Convert shares 17 interesting WOM statistics from a new research report, Chatter Matters. Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar).

DC 170

DC Washington Tools Certificate 170

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Protech

MAY 3, 2021

Adding new opportunities for non-dues revenue . Your online community may have taken the place of many in-person interactions for your members, including topical discussions, asking and answering questions, professional mentoring and even committee work. . Objective: Increase Non-Dues Revenue . Growing membership .

Revenue 98

Revenue Resources Content Member Engagement 98

Reid All About it

JULY 23, 2021

AMS data and reports. MemberSuite explains how to ensure your AMS reports provide the data your co-workers and volunteer leaders need for insight and decisions. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Eye-opening. Membership benchmark data. Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. Honestly, your middle-aged board members and committee chairs don’t have a clue. But what about now? Don’t offer them token seats.

Survey 106

Survey Education Communications Marketing 106

Potomac Core

OCTOBER 30, 2018

With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process. NMMA (National Marine Manufacturers Association) is a highly respected organization. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

Associations Now

JUNE 25, 2019

A new report indicates that partnership development is critical for rapid business growth. The goal is to recruit partners that can add influence in the association’s advocacy efforts, as well as public service campaigns like an initiative promoting responsible alcohol consumption.

United States 90

United States Leadership Committee Industry 90

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Responsible Revenue: How to Host a Profitable and Safe Hybrid Event. Sponsorship Revenue and Results. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JANUARY 18, 2019

Learn how emerging reporting and tracking capabilities will help your event marketing team(s) better translate your event metrics and making future event decisions. Hear from Gold Circle Award Committee leaders, judges, and past winners about how you too can create a winning entry in this year’s competition. More info/register.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

MARCH 26, 2021

The report identifies the internal barriers or constraints to innovation, describes inflection points in creating a more innovative culture, and includes profiles of weak, moderate, and strong innovation cultures—plus much more. Non-Dues Revenue, Partnerships & Sponsorships: What’s Working & What’s Not. That stinks. Host: ASAE.

Innovation 259

Innovation San Diego LMS Strategy 259

Nimble AMS

DECEMBER 27, 2022

By looking at the outcomes of previous work, those on the board of directors or committees can propose actions that continue a positive trend or shift a negative trend. For example, on a graph, dips in member activity or non-dues revenue readily appear, making a clear connection to time and drops in activity. .

Association Management 133

Association Management Software Analysis How To 133

Reid All About it

OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Breaking News: Reporting on Covid-19’s Impact on the Meetings Industry. More info/register. Mon 10/12 at 11 a.m. –

Utah 370

Utah LMS Conference Technology 370

Reid All About it

MARCH 5, 2021

After collecting and synthesizing the data, he’ll share a report summarizing the ideas submitted. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Engagement boxes.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. AI for associations. labor markets won’t meet future workforce needs. 1 CAE credit.

LMS 259

LMS Revenue Content Certificate 259

MemberClicks

AUGUST 3, 2023

This makes data tracking and reporting easy. Furthermore, this feature allows you to generate more non-dues revenue by offering gated content to non-members for an additional fee. Additionally, you can make certain packaged courses available to only certain groups and earn more non-dues revenue by charging a fee for gated content.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

APRIL 29, 2022

Non-dues revenue incubator. Three association execs will get help fleshing out the contours of a new non-dues revenue program and bringing it to life. Evaluating non-dues revenue. Lead Marvels has developed a framework to help associations evaluate and rank non-dues revenue opportunities. Applicants must be ASAE members.

Louisiana 39

Louisiana Revenue Technology Recruiting 39

Reid All About it

JANUARY 21, 2022

Explore how to better prepare for virtual board and finance committee meetings and improve outcomes. Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. . – 5 Key Tactics for Financial Communications to Your Board. CAE credits. 1 CAE credit. Thu 1/27 at 11 a.m.

Survey 195

Survey Newsletter Price Technology 195

Fonteva

FEBRUARY 24, 2021

eCommerce and payment processing solutions are not only necessary to manage member dues, but they’re also crucial for driving non-dues revenue for your organization. These revenue streams, such as event tickets or online courses, are likely an important funding source for your association. Analytics and reporting.

Membership Management 52

Membership Management Software Review Directory 52

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. Self-mastery. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Aptify

FEBRUARY 22, 2023

Fines for GDPR violations can be in the millions of dollars, and it only takes one unhappy person to report an error. TIP: Use this GDPR checklist to help ensure your organization’s compliance with GDPR. 2. How each organization handles security breaches differs, and the laws for reporting data breaches varies by state.

Tips 72

Tips Software Membership Management Guidelines 72

Reid All About it

APRIL 15, 2022

DJ Johnson, FASAE, CAE, Chair of the Individual Honors Awards Committee. Rhea Steele, CAE, 2020 Professional Performance Award recipient, and Vice Chair of the Individual Honors Awards Committee. Lindsey McPherson, Senior Reporter, CQ Roll Call. Laura Weiss, Economic Policy Reporter, CQ Roll Call. Arlene Pietranton, Ph.D.,

Proposal 39

Proposal Technology Revenue Marketing 39