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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

Content 77
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#MMCCon Keynote: Build Trust With Marketing and Communications

Associations Now

During the opening keynote at ASAE’s 2023 Marketing, Membership, and Communications Conference, he shared five principles for telling authentic and compelling stories. He discussed how the American Library Association doesn’t shy away from the problem of book banning in the U.S. Reach to what people care about in the moment.

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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

Content 52
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Lost Members This Year? Here Are 3 Fixes for Associations

ISAE

Specifically, associations are struggling to communicate the value of membership, and many display a lack of innovation. To help members get the most out of your events, make them as engaging as possible, whether you’re hosting your annual conference or a fundraising event. Make your events more engaging. Networking activities.

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How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

While they're there, they're posting more discussions (posts were up 48%) and engaging with content (library views saw a 100% increase and library downloads went up 122% since February). Welcoming the Whole Industry to the Community. APGA uses the community as a place for members to ask additional questions.

Library 318
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7 Tips for Engaging Your Audience with a Virtual Event Community

Higher Logic

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Imagine ending every session at your virtual event with, “Ask your other questions directly to our speaker in our event community.”

Tips 293
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Association Brain Food: 2.9.24

Reid All About it

For $40/year, you can add your cookbooks to your EYB online library and quickly find a recipe you already own. Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. How did I go through them? 1 CAE credit. More info/register. Wed 2/14 at 1 p.m.