Membership Marketing

JULY 7, 2020

Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program.

Recruiting 64

Recruiting Recruitment Cost Process 64

Reid All About it

OCTOBER 27, 2023

Mastering Year-End Reporting: 5 Tricks and Treats for Advocacy Teams It’s important to show your leadership team, board, and members or clients what you’ve accomplished in the past year, but it’s even more important to connect past success to future plans, especially with a tumultuous election year ahead. 1 CAE credit. 1 CMP credit.

LMS 259

LMS North Carolina Recruiting Recruitment 259

Reid All About it

APRIL 12, 2024

Member recruitment. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Hear how to build and maintain trust on teams, spot potential trouble early, and foster a culture of accountability for project success. Staff meetings. More info/register. 1 CAE credit.

Revenue 259

Revenue Strategy Price Newsletter 259

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JANUARY 29, 2021

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. Managing remote teams. WBT Systems suggests associations offer training in these seven skills for managing remote teams. Fractional CIOs.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. Be the industry leader.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JUNE 7, 2024

The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for member engagement, young professional recruitment and lapsed member reengagement. Host: ASAE Speaker: Catherine Hackney with Confident Communities Consulting Tue 6/11 from 12 to 2 p.m. – Event sunsetting.

Chicago 259

Chicago DC Washington Strategy 259

Reid All About it

JANUARY 19, 2024

Your AMS is the utility player on your membership team. Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Hybrid/remote teams.

Revenue 259

Revenue Strategy Member Engagement United States 259

Reid All About it

FEBRUARY 16, 2024

That’s what people really want deep down inside—and associations can help members build these communities. Over on the Mariner Management blog, Chelsea Killam of Easy Tiger Insights shares cost-effective strategies for collecting member feedback. One of her suggestions, social media polls, regularly pop up on LinkedIn. to 3 p.m. –

Case Study 271

Case Study Newsletter Strategy Revenue 271

Reid All About it

APRIL 5, 2024

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Another is persuading members to make time for association engagement. Seems like a good place to start. Lessons from the podcast world. More info/register.

Revenue 259

Revenue Price Denver Tools 259

Reid All About it

APRIL 28, 2023

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online community. You can no longer give your online community a half-hearted effort. Membership marketing has come a long way since I first started in associations.

DC 206

DC Recruiting Recruitment Washington 206

Reid All About it

MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. Lunch costs are on your own. Lunch costs are on your own.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Member app. More info/register.

Strategy 276

Strategy Video Technology Innovation 276

Association Analytics

FEBRUARY 14, 2022

Evaluate Your Opportunity Costs. Cost – be sure to include all hard costs, as well as opportunity costs. Communicate to leadership and staff in their language. When advocating for an investment in analytics, be sure to communicate in language that resonates with your audience.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

APRIL 16, 2021

Associations are feeling the push to adopt a data-driven culture, but leaders and teams with small budgets, small staff sizes, or other resource limitations may feel challenged to gather the data and other evidence they need. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Fri 4/16 at 2 p.m. –

Revenue 363

Revenue Strategy Team Content 363

MemberClicks

AUGUST 1, 2023

Include key highlights like: Your mission and vision Your ideal member profile Financial plan including funding requests Your competitive advantage Products and Services – Your products and services section communicates how you’re serving your unique audience, as well as how you plan to meet their needs and support their goals.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. And if you’ve got an upcoming event, that’s the perfect time to start recruiting new members. What is a Membership Drive? How Do I Create a Membership Drive? Step 4: Budget!

How To 130

How To Discount Social Media Software 130

Reid All About it

APRIL 29, 2016

You’ll learn how to format news articles and blog posts to increase your click-through rate, ensure your website and email communications are mobile compatible, integrate social media into your website and email communications, and build your email list. 25 Free and Low-Cost Tools for Nonprofits . Recruitment Jam.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

You’ll learn how to format news articles and blog posts to increase your click-through rate, ensure your website and email communications are mobile compatible, integrate social media into your website and email communications, and build your email list. 25 Free and Low-Cost Tools for Nonprofits . Recruitment Jam.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

JANUARY 21, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. 5 Key Tactics for Financial Communications to Your Board. Learn how empathy needs to be incorporated into financial problem solving, messaging, and communications.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. That’s on us, says Jay Cost at The Dispatch. The Data Bunch: The Hidden Costs of Dirty Data: How Clean Up Can Transform Your Organization Find out about the hidden costs of dirty data and assess its impact on your organization.

Arlington 271

Arlington Technology Strategy Los Angeles 271

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. It is no longer a weird experiment in some back room with a tiger team.” Content marketing.

Revenue 259

Revenue Certificate Tools Innovation 259

Reid All About it

JUNE 11, 2021

Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. Host: Hopskip. More info/register.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

OCTOBER 9, 2020

WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Host: Zoom.

Utah 370

Utah LMS Conference Technology 370

Achurch

FEBRUARY 2, 2021

Almost a year later, teams are now more comfortable operating outside of the office. A successful remote (or partially remote) team doesn’t happen accidentally. At an asynchronous, fully remote organization, employees can live (conceivably) anywhere in the world; their communication and work is independent of time constraints.

Team 85

Team Cost Communications Recruiting 85

Reid All About it

SEPTEMBER 1, 2023

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Your AMS should be the utility player on your membership team. Teams that meet for regular debriefs (post-mortems or retrospectives) improve team performance by up to 25%. CAE credit.

Revenue 230

Revenue Survey Education Strategy 230

Association Adviser

JANUARY 17, 2018

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. NBOA didn’t have a lot of money.

Team 69

Team Resources Education Revenue 69

MemberClicks

FEBRUARY 28, 2024

Assemble your team Singlehandedly planning a conference is nearly impossible, so you will be putting together groups of people who can help make your event unforgettable. You will most likely need a team that consists of the following groups: Communications and marketing. Even internal events need to be promoted. Facilitators.

Conference 52

Conference Event Planning Social Media Cost 52

Reid All About it

NOVEMBER 5, 2021

Find out how to make your event communications more effective to increase attendance and extend the reach of your events. Learn how to reevaluate the way your team uses office space, best practices and types of technology needed for working in a hybrid environment, and how best to use office space to maximize efficiency from your teams.

Survey 195

Survey Revenue Price Team 195

Reid All About it

SEPTEMBER 25, 2020

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Diversity and inclusion in marcomm.

Case Study 285

Case Study Content Montana Price 285

Reid All About it

NOVEMBER 12, 2021

Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. . – Marketing fundamentals. More info/register. 1 CMP credit.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

ISAE

JANUARY 17, 2024

However, the volatility of membership rates has forced associations to change the way they approach member recruitment, engagement, and retention, placing more of an emphasis on delivering the value outlined in their membership offerings. Limited waste and printing costs. Limited waste and printing costs. Improved accessibility.

Cost 52

Cost Review Software Member Experience 52

Association Adviser

JANUARY 17, 2018

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. NBOA didn’t have a lot of money.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. NBOA didn’t have a lot of money.

Team 60

Team Resources Education Revenue 60

Reid All About it

SEPTEMBER 18, 2020

At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Caroline Boucher, Assistant Team Lead, Onsite Solutions at Cvent. Communicating Through a Crisis.

Montana 351

Montana Certificate Conference Content 351

Reid All About it

AUGUST 21, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Find out how to foster collaboration between SMEs and education teams using five simple principles. Where are the pitfalls?

millennials 307

millennials Montana Class Education 307