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2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Resource: 3 Customer-Focused Benefits of an Online Community. Is your current strategy promoting positive change? Nailed it.

Marketing 257
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Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Automate your communications. Your management software should support integrations with quality tools to help you meet your objectives and support your members.

System 192
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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

How clearly are you communicating these benefits to members? The goal is to learn important facts, such as why they joined, why they stay, how they prefer to be communicated with, and whether they prefer in-person or online events. The same can happen by listening to conversations in your online community.

Revenue 320
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Association Brain Food: 8.16.24

Reid All About it

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Online Communities Series: How to Revive a Dying Online Community Don’t shut down an unengaged community.

America 264
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Association Brain Food Weekly: 8.7.20

Reid All About it

Sponsorship strategy. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. We’ll dive into how to rethink event strategies to promote engagement, enable organic interactions, and create a sense of community long after the event. Virtual event benchmarking data.

Montana 369
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From Sprint To Marathon: 6 Reasons Associations Should Rethink Annual Meetings

EventMobi: Association Events

Webb notes that tools like EventMobi, while initially designed for in-event communication, now “allow you to continue conversations that you’ve had at the event, by connecting and continuing that post-event.” There’s room for both strategies. “I

Education 264
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Association Brain Food Weekly: 5.29.20

Reid All About it

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Virtual is Vital: Event Strategy, Design and Engagement.

San Diego 259