Spark Consulting

JULY 2, 2014

Do you know the content marketing 4-1-1 ? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of this one: “ you have to eat your vegetables.” ” Yep.

Social Media 150

Social Media Innovation Survey Leadership 150

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. Download now Read our blog for tips to get started. Social learning.

Strategy 127

Strategy Member Engagement Software Tips 127

Higher Logic

JUNE 5, 2020

Top 3 business outcomes of the average external community: Customer loyalty (67%). Top 3 business outcomes of the average internal community: Organizational and cultural change (54%). Communications efficiency (49%). Communities empower members. 9. .” – The State of Community Management Report 2020. Product usage.

Analysis 272

Analysis Cost eBook Report 272

GrowthZone

FEBRUARY 25, 2021

Leadership. Administrative strangulation… employee manuals, office templates, timely marketing content for social media. Poor communication from the Board of Directors; slow responses or indecision. Reduced communication. Communication has to be planned. Leadership. Technology. Processes/Operations.

Survey 133

Survey Technology Member Engagement Leadership 133

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Project management software to streamline internal communication, set deadlines, track outcomes, and more.

How To 130

How To Discount Social Media Software 130

Association Adviser

JANUARY 24, 2019

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. Two out of three associations said their members are “too busy” to engage with their communications.

Communications 61

Communications Content Newsletter Directory 61

GrowthZone

JULY 18, 2017

Tactic #5: Inbound Marketing That Captures Prospects’ Attention. In the olden days of marketing, way back in the 20 th century, marketing was comprised primarily of outbound – interruptive campaigns. No interruption required – just good compelling content proliferated online for our target market to find. Storytelling.

Marketing 60

Marketing Member Engagement Content Newsletter 60

Higher Logic

JANUARY 7, 2019

The hard truth is: most people, whether they’re your leadership team or your potential members, don’t automatically understand what an online community is , much less why they should be willing to spend money on it. Community Dream to Reality: Top Five Ways to Prove Value to Executives. The Business Impact of Online Communities.

Case Study 204

Case Study Tools Marketing Resources 204

Association Analytics

JUNE 21, 2023

This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. If the departments within your association are not communicating with one another about the data available, you might have an accessibility problem.

Team 319

Team Report Course Proposal 319

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Nimble AMS

APRIL 12, 2023

Not only will communicating this value help you compete with for-profit organizations, but it will help you improve your member engagement , as members will see the true worth of your organization. Consider following thought leaders in the industry to see what they are doing to build their personal brand. Download now

Strategy 78

Strategy Member Engagement Software Tips 78

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. CAE credits.

Technology 195

Technology Chicago Education System 195

Reid All About it

NOVEMBER 26, 2021

You can also download a related report from EventMB and IMEX—I did but haven’t read it yet. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Annie Henderson, Marketing and Communications Manager, ASBO International. Virtual networking advice.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Mariner Management

JUNE 23, 2022

And one sure fire way to build that is tapping into your regular leadership training where you teach your leaders to seek new solutions and new ways of approaching their role. In our June 16 Idea Swap, we explored how we can use our current and future leadership training opportunities to help chapters embrace change. Can you hear me?

Chicago 62

Chicago DC Leadership Member Engagement 62

Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. It is now available to you as a download. The communication methods used to engage new members. To download a copy, please use this link. The top reasons for members joining. The top reasons for members not renewing.

Report 40

Report Marketing Social Media Leadership 40

Reid All About it

NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Higher Logic

FEBRUARY 27, 2018

As a remedy, the communications team looked for a way to connect people within – and across – businesses. The goal: strengthen communications, create a shared culture, and invigorate employees around a shared mission through an intranet. Remote employees also had a hard time even connecting with their own brands.

Kansas City 180

Kansas City Library Kansas Team 180

Association Success

JUNE 30, 2020

We’ve compiled a list of some of the best things we learned from our SURGE Connect speakers: “Until you hear from your stakeholders that … you’re over-communicating, you haven’t over-communicated.” I know what you’re doing,’ you haven’t communicated enough.”. It’s not enough.

Communications 94

Communications Certificate Innovation Industry 94

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. To prepare for the session, please download and review the action brief. Hear about a different way of thinking about how to successfully engage the audience you want while fostering robust participant communication and interaction. 1 CAE credit. More info/register.

Indiana 221

Indiana Review Education Conference 221

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. Does your membership value proposition reflect the needs of your members and market right now? #2: That change is now accelerating.

Survey 106

Survey Education Communications Marketing 106

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. In 2016, TSAE decided to do a full association rebrand and, for the first time, established brand guidelines to ensure consistency across all communication platforms. You never know until you try!” The Challenge. The Results.

Case Study 74

Case Study Texas Guidelines Revenue 74

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Communicating when and how to renew will keep your organization at the front of members’ minds, and eliminate stress or confusion. In fact, marketers report a 760% increase in email revenue alone from personalized and segmented campaigns.

Member Experience 130

Member Experience Tips How To Software 130

Mariner Management

OCTOBER 23, 2020

The self-assessment has four categories: Leadership and Governance, Programs and Marketing, Membership and Financial Operations. CARE consists of elements in six key areas that are necessary for running a chapter like a business: Board of Directors, Communication, Finance, Governance, Membership, and Programming.

Sample 62

Sample Guidelines Tools Report 62

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Ronn Levine, SIIA ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

Higher Logic

FEBRUARY 27, 2018

As a remedy, the communications team looked for a way to connect people within – and across – businesses. The goal: strengthen communications, create a shared culture, and invigorate employees around a shared mission through an intranet. Remote employees also had a hard time even connecting with their own brands.

Kansas City 136

Kansas City Library Kansas Team 136

Aaron Wolowiec

APRIL 14, 2015

According to Fara Francis, chief information officer of The Associated General Contractors of America, association leadership now welcomes IT to sit at the table to participate in identifying the organization’s business strategy and goals. Marketing Automation. It’s no longer simply about email and a Web page.”.

Social Media 100

Social Media Revenue Technology Communications 100

Mariner Management

JUNE 30, 2021

In order to be successful, you’ll need strong, consistent support from your national headquarters leadership, actively providing direction and the resources for that change to happen; and from your chapter leaders, who need a clear understanding what the plan is, what the goals are, and the role that the chapters will play.

Maine 62

Maine Technology Social Media Strategy 62

Optimist Consulting

DECEMBER 17, 2015

I was interested to read a recent report about digital governance by Lisa Welchman, Digital Governance: A Primer for Content Marketers , on the Content Marketing Institute’s website. Disseminate: Communicate standards to everyone involved in digital in your organisation. Organise the digital content ‘team’.

Content 100

Content Social Media Committee Team 100

Associations Now

APRIL 14, 2017

Recent research from a leadership development firm finds that CEOs who use social media are stronger than others in six positive leadership behaviors. That’s a key finding of a recent report by Development Dimensions International, a leadership development consultancy. 52 percent stronger at compelling communication.

Social Media 83

Social Media Leadership Analysis Report 83

YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The loss of leadership vital to the health of the organization. Please take a moment and download this case study. They need leadership in all areas of their business.

Case Study 150

Case Study Arizona Social Media Revenue 150

AvidXchange: Association Management

JANUARY 16, 2023

Praeger, co-founder and CEO of AvidXchange, asked Carmichael about the main challenges facing the CAM industry, the reasons for property managers to embrace technology and the importance of clear communication as a leader. And they’ve been, you know, a digital native professional growing into a leadership role, say, as a controller.

Strategy 130

Strategy Association Management Innovation Price 130

Aptify

MARCH 30, 2023

You might know it’s time for new membership management software for your organization, but your leadership team and board of directors might have concerns about making the investment. Here are six common objections to purchasing new technology and how to move beyond them. Are the systems efficient, measurable, and easy to use?

Software 72

Software How To Membership Management System 72

Associations Live

MAY 7, 2012

MSAE Marketing & Sales Symposium Roundtable Conversation Takeaways. At last Thursdays Marketing and Sales Symposium, each discussion group identified their top takeaway ideas: Creative Marketing Ideas on a Budget. Set up a marketing budget and empower staff to utilize the budget for their specific projects. Leadership. (11).

Marketing 40

Marketing Social Media Discount Recruiting 40

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Jamie Notter

AUGUST 5, 2014

Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Okay, first off, you’re surveying people who came to a conference that was marketed primarily via email.

Social Media 70

Social Media Survey Analysis Leadership 70