Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy. Attract New Leads to Nurture through Marketing Automation. Develop Personalized Experiences.

Marketing 198

Marketing eBook Content System 198

Association Success

MARCH 13, 2020

And with some employers sending staff to work from home when possible, many event organizers, businesses and associations are turning to virtual events in order to maintain some semblance of normalcy and to keep open lines of communication even as large gatherings are becoming increasingly impossible to host. Starts at: Free. Social media .

Tools 141

Tools Austin Price Texas 141

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

AvidXchange: Association Management

MAY 30, 2023

With changes in the housing market and higher interest rates, the community association management industry is battling rising costs of business. Community association management companies are under pressure to do more with less and reduce expenses as budgets get tighter in a challenging yet competitive labor market.

Association Management 130

Association Management Tools Technology Industry 130

Association TRENDS

JULY 20, 2021

Marketing Automation isn’t just a tool to achieve operational efficiencies. In fact, it’s actually a shift in philosophy around the way you communicate your brand and membership promise. Click here to download this ebook today!

Marketing 52

Marketing eBook Tools Communications 52

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

Marketing How To Email Marketing Tips 196

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Higher Logic

MAY 29, 2020

An online community opens a window into your members’ interests, wants, needs, and pain points. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

APRIL 28, 2016

Online content and content marketing is so much more than just text on a page. We’ve assembled a list of the top five killer graphic design tools we think any community manager can use as a quick resource for simple design jobs. Here are the design tools every community manager should try: 1. The Noun Project.

Tools 120

Tools Library Software Project 120

Association Analytics

SEPTEMBER 27, 2023

Download our free benefit analysis template and watch a short video that explains how to complete it. Savings & Optimization – describe the areas and number of hours that will be saved through more efficient data tools and processes. Let’s say you’re thinking of renovating a community park.

Analysis 169

Analysis Revenue System Learning Management System 169

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

Report 40

Report Marketing Social Media Leadership 40

Higher Logic

FEBRUARY 21, 2020

We get into the specific customer-facing tools you need to create a seamless digital customer experience. But they also offer other solutions you can add on for no extra cost, like a community tool. Are your digital communications tailored to customers’ interests? It's free to download: Access it for free here: 2.

eBook 286

eBook Tools Products Communications 286

Expo Logic

FEBRUARY 27, 2020

And your event app is your tool to help you educate and inform your attendees, build attendee engagement, drive attendee networking, add value for your sponsors and exhibitors and so much more. But an event app is only as good as the number of attendees that download it. Download the full guide to receive all ten for free.

Social Media 36

Social Media Tools Communications Conference 36

Nimble AMS

MARCH 30, 2023

Customer relationship management (CRM) software is a data driven tool that streamlines your customer relationships. An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. What is customer relationship management ( CRM ) ?

Software 137

Software Member Experience Technology Certificate 137

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Project management software to streamline internal communication, set deadlines, track outcomes, and more.

How To 130

How To Discount Social Media Software 130

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Higher Logic

JANUARY 7, 2019

The Business Impact of Online Communities. Bonus: there are several marketing tools out there that can be integrated with online community software to help you achieve business objectives like increasing membership value, streamlining communications, and making a positive impact on your people and your bottom line.

Case Study 204

Case Study Tools Marketing Resources 204

Association Success

SEPTEMBER 17, 2020

Here are some strategies you can use to attract top talent: Think like a marketer. And to sell to the right buyer, you need to think like a marketing professional. Like marketing materials, your job postings should be interesting, engaging and tailored to fit your company’s style. Communicate your bigger purpose.

How To 190

How To millennials Process Recruiting 190

Nimble AMS

NOVEMBER 25, 2022

Reports serve as a vital informational tool to guide board members as they make decisions when voting on potential funding or activities. Association management software is an invaluable tool for running your organization. Download now. What g oes i nto a ssociation b oard r eporting? .

Software 126

Software Association Management Proposal Committee 126

Higher Logic

DECEMBER 19, 2019

Let’s dive into the latest trends in association technology, as identified in a recent webinar hosted by Protech, featuring the following expert panel: Heather McNair | Chief Community Officer, Higher Logic. Meghan Gowen | VP of Client Communications, CommPartners. Liz Palm | Marketing Director, Protech Associates.

Tips 156

Tips Tools System Technology 156

Higher Logic

APRIL 25, 2019

Giving attendees access to an agenda through your mobile app prior to an event, such as an annual conference, can help drum up excitement and drive more people to download it. Get the buzz going in your online community by offering rewards to customers or members who download and use the app.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60

Nimble AMS

MARCH 6, 2023

Rochelle invested time in learning Nimble AMS and working with h er team, so they had the tools and knowledge needed to properly innovate. Download now Take time to celebrate the female leaders at your association during this Women’s History Month!

Innovation 144

Innovation District of Columbia Baltimore Illinois 144

Nimble AMS

MAY 5, 2023

Many of these new “associations” began as a byproduct of an individual building their personal brand with the help of easy collaboration tools like Slack. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Download now

Strategy 126

Strategy Member Engagement Software Tips 126

GrowthZone

APRIL 23, 2020

COMMUNICATIONS. Google : Free premium version of workplace video chat tool. Vonage : Free Vonage Business Communications services for non-profit organizations within the US, UK, and Australia. Vidyard : Free secure video messaging to enhance internal communications for all businesses. Intended for information only.

Resources 158

Resources Software Video Class 158

.orgCommunity

OCTOBER 12, 2017

If you weren’t able to hear their recent presentations, here are some tools that level the IT playing field and help minnows swim alongside the sharks. HubSpot and Leadpages make your website a marketing maven. This software gives you the tools to create attention grabbing email campaigns that turn leads into customers.

Tools 53

Tools Discount Video Cost 53

Freestone

DECEMBER 12, 2023

Offer dynamic and diverse content On-demand content is any learning material that can be downloaded at any time. Use your LMS to facilitate outbound communications, making emails and notifications as personal as possible. With learners segmented, you can target communications based on several distinct characteristics.

Learning Management System 82

Learning Management System LMS Revenue System 82

Achurch

MAY 7, 2021

In the workplace, specifically the virtual workplace, you can use a video platform for: One-on-one meetings when face-to-face communication is best (e.g., Take advantage of any tutorials offered by the platform provider and download new updates as they’re released. 2: Asynchronous Communication. 6: Project Management Tool.

Technology 110

Technology Team Project System 110

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Nimble AMS

DECEMBER 27, 2022

Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. . The data-driven business world requires companies to effectively communicate their data to make informed decisions.

Association Management 134

Association Management Software Analysis How To 134

GrowthZone

JULY 18, 2017

Tactic #5: Inbound Marketing That Captures Prospects’ Attention. In the olden days of marketing, way back in the 20 th century, marketing was comprised primarily of outbound – interruptive campaigns. No interruption required – just good compelling content proliferated online for our target market to find. Storytelling.

Marketing 60

Marketing Member Engagement Content Newsletter 60

GrowthZone

MARCH 13, 2021

This article will help you compare and evaluate the best association management software currently on the market. . Manage membership data and communications. Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules. What Is Association Management Software (AMS)? Generate revenue.

Software 148

Software Association Management Price Membership Management 148

Association Adviser

JANUARY 24, 2019

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. Two out of three associations said their members are “too busy” to engage with their communications.

Communications 61

Communications Content Newsletter Directory 61

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227