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Association Brain Food: 4.26.24

Reid All About it

The outlook for associations, as described in Marketing General Inc.’s Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. Content marketing. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts.

Content 222
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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.

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Can You Weather a Leadership Crisis?

Associations Now

Hopefully, you’re unlikely to experience the kind of leadership crisis that recently consumed the artificial intelligence firm OpenAI. OpenAI CEO Sam Altman Altman added that “designing a really good governance structure, especially for such an impactful technology, is not a one-week question.” appeared first on Associations Now.

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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. and other AI besides LLMs—what other technologies should you be considering, use cases, etc. Explore the inner lives of leaders and leadership. Advertising.

Education 256
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Association Brain Food: 2.23.24

Reid All About it

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 261
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association communityMarketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 272
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Grow the Human Skills: Critical Thinking, Creativity, Collaboration, and Communication

.orgSource

The technology promises to upend the way business operates. According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” Yet no one is sure how that new reality will unfold. Don’t waste valuable brain power.