Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

APRIL 1, 2022

The weekly list of free educational events and resources for the association community…. With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Host: New York Society of Association Executives. Career changers.

Revenue 195

Revenue Technology Education Video 195

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Powering Engagement with Persona-Led Marketing.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

OCTOBER 29, 2021

The weekly list of free educational events and resources for the association community…. To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Marketing education.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Host: Community by Association. Presenter: Catherine Hackney, principal, Confident Communities Consulting. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. Email Marketing Workshop.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. Leverage Your Communication Style for Success in the Hybrid Work World.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Julie Weed, New York Times ). Learn about new options available this year that will increase member retention and non-dues revenue.

Chicago 221

Chicago Massachusetts DC Washington 221

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Communication app overload. Emily Pennington, New York Times ).

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

Reid All About it

SEPTEMBER 17, 2021

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Companies have dozens of options for spending their marketing dollars.

Content 195

Content LMS District of Columbia Tips 195

Reid All About it

APRIL 5, 2019

Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. Presenter: Amilya Antonetti, Chief Digital Strategist and Marketing Officer at Steve Harvey World Group.

District of Columbia 170

District of Columbia DC Washington LMS 170

Reid All About it

APRIL 26, 2011

My recent posts on other blogs — Avectra, Socialfish and SmartBlog Insights – include: Member Communication: Have It Their Way. Member communication is getting crazy. Will you pay $195 a year to read the New York Times online? In a quest for revenue, the Times will erect a paywall on March 28. What about print?

Social Media 150

Social Media Case Study Library New York 150

Associations Now

JANUARY 3, 2014

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well. Please share your story in the comments.

Las Vegas 40

Las Vegas Los Angeles New York City Marketing 40

Reid All About it

JULY 9, 2021

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Office myth. CAE credits.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

OCTOBER 4, 2019

MemberSuite shares the secret to retaining new members. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Vietnamese-style pork meatballs , a recipe from the New York Times, came together quickly for a weeknight meal.

LMS 186

LMS DC Social Media Washington 186

Associations Now

SEPTEMBER 16, 2019

But if your digital publication is reliant on ad revenue, you might want to hold off. Even companies that were once more permissive with their paywalls, like The New York Times , are starting to push registration on readers. Basically, the phrase “robbing Peter to pay Paul” comes to mind when talking about digital paywalls.

Revenue 58

Revenue New York Discount Content 58

Reid All About it

JANUARY 12, 2018

Some quick hits: The New York Times, with more than 3.5 Telemarketing Still Has a Place in Today’s Association Marketing Mix. Learn why telemarketing is still important in the membership marketing world. Host: Marketing General Inc. GDPR Roadmap for Marketers: Getting Your Organization Primed for Compliance. .

DC 153

DC Washington eBook Marketing 153

Reid All About it

JANUARY 26, 2018

Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m.

DC 225

DC Washington millennials Chicago 225

Reid All About it

APRIL 29, 2022

Non-dues revenue incubator. Three association execs will get help fleshing out the contours of a new non-dues revenue program and bringing it to life. Evaluating non-dues revenue. Lead Marvels has developed a framework to help associations evaluate and rank non-dues revenue opportunities. Marketing Analytics.

Revenue 39

Revenue Louisiana Technology Recruiting 39

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Vanguard Tech

AUGUST 21, 2013

Today''s guest post is written by Susan Young, CEO at Get In Front Communications. Any association or nonprofit interested in tapping social media to promote its services and members must understand the far-reaching influence of this marketing model, known as Brand Journalism. Collectively, we are all in the news business.

New Jersey 70

New Jersey Social Media New York Communications 70

Achieve

MARCH 4, 2022

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. This hinges on the idea of “permission,” which takes two forms: Express permission - A donor gives you their email address specifically to receive communications from you, like signing up for your newsletter.

California 59

California Texas Florida New York 59

Association Adviser

MARCH 19, 2013

Small communities on blogs and Facebook wield the most influence. Association Publishing Market Puts Digital in Focus. ” Do the publishing experiences of the associations in this article reflect your association’s member communications? . Business 2 Community. The New York Times. Michelle Mazur.

Georgia 60

Georgia Directory New York Newsletter 60

Associations Now

SEPTEMBER 25, 2013

Specifically, the research by professor Greg Chen of the City University of New York’s Baruch College looked at charities’ records from the years between 2006 and 2011. recommended as a consideration for charities that seek to increase revenue from donative sources.” percent fundraising increase.

Metro 40

Metro Guidelines Sample New York 40

SCD Group

AUGUST 6, 2013

First came the announcement that the owner of the Boston Red Sox had purchased the Boston Globe from the New York Times (NYT). The New York Times purchased Boston Globe for $1.1 million per year in lost market value!). The value of media companies is drastically lower than five years ago. Billion 20 years ago.

Boston 40

Boston Washington New York Newsletter 40

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. Dan Crowd ).

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Scott Barry Kaufman ). 1 CAE credit.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Kelly Donovan , Naylor’s team leader for online marketing, agreed. What surprised us most in 2013?

Social Media 60

Social Media Sample New York City Revenue 60

Reid All About it

APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. ( New York Times ). Sip and Share: Fears & Forecasts for Content Marketing. David Schneider ). 1 CAE credit.

North Carolina 44

North Carolina Montana Revenue Content 44

Reid All About it

JANUARY 6, 2023

The weekly list of free educational events and resources for the association community…. Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. Generational orthodoxy. Quick hits.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

FEBRUARY 5, 2021

The weekly list of free educational events and resources for the association community…. Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Host: PCMA.

San Diego 370

San Diego Price Strategy Education 370

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief. So why aren’t we popping the champagne corks? Here’s why. world on a 1.0

New York City 60

New York City New York California Video 60

Reid All About it

MAY 6, 2022

Sean Soth of Professionals for Association Revenue advises associations to take a collaborative approach to sponsorships. He identifies three areas to explore for signals of “outside-in” change : new laws, competition and emerging technology. It continues to see record levels of engagement and its revenue is up by 34%.

Arlington 39

Arlington Newsletter Project Revenue 39