Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app.

Certificate 281

Certificate Price Tools Technology 281

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.

Communications 78

Communications Directory Social Media Massachusetts 78

Delcor

NOVEMBER 1, 2018

Project managers head into a new project with that same sense of excitement and caution. And, like backpackers, they only achieve success if everything they need is in their metaphorical association project management backpack. Let’s see what association project managers carry in their backpacks.

Project 82

Project Tools Guidelines Team 82

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Myth #1: Marketing Automation Is Far Too Difficult.

Marketing 235

Marketing Cost Case Study Communications 235

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Tool implementation. What do you do when employees are begging for new timesaving tools or want to adopt modern systems to replace under-performing ones? Non-dues revenue partners. and expansion (yay!). Sponsorships.

Chicago 205

Chicago Newsletter Revenue Education 205

MemberClicks

NOVEMBER 22, 2023

“AI for nonprofits” is more than just an idea – it’s a practical tool that can really change how you work. In this blog, we’ll show you how artificial intelligence and machine learning can be easy tools for you to use, helping your nonprofit do more and better. How Can Nonprofits Utilize AI Tools?

Tools 52

Tools Social Media Analysis Content 52

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. You have a full-time job, and doing systems projects isn’t it.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

SEPTEMBER 22, 2023

If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. You can get everything you need in Brightfind’s RFP template for CMS and website design projects. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

JULY 7, 2023

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Get everything you need in this RFP template for CMS and website redesign projects from Brightfind. CMS/website RFP. Make every effort to remain human in a world of AI , says David Meerman Scott.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

NXUnite

APRIL 2, 2024

The individual researches their employer’s program using a company search tool. Our favorite option is to embed a search tool into your donation page: This catches donors’ attention during the height of their engagement. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing.

Resources 130

Resources Examples Products Guidelines 130

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. AI watch With the release of generative AI tools, like ChatGPT, it’s an exciting time to be a writer—a human one. AI conversations continue to bubble up in our community as we grapple with its potential and risks.

Project 195

Project Tools Revenue Metro 195

NXUnite

FEBRUARY 19, 2024

The Big Data Analytics healthcare industry is projected to be worth multimillion USD by 2029 as people put more faith in its potential to improve patient care, streamline operational efficiency, and contain costs. Analytics software tools use algorithms and risk models to zero in on at-risk patient groups. Many seem to think so.

Examples 130

Examples Analysis Software Library 130

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Wild Apricot

AUGUST 5, 2009

Tight in the budget and short on staff, non-profits are always on the lookout for new ways to get things done — and the Internet is a real treasure trove of useful tools. read more ).

Tools 150

Tools Membership Management Project Software 150

Achurch

MARCH 8, 2024

This includes selecting the right technology stack, application software, and tools to build an integrated solution for your members. The CIO can recognize these opportunities and provide the IT infrastructure to make these types of projects a success. The CIO is also a communicator. A Fractional CIO is a great solution.

Project 83

Project Technology Leadership Process 83

Optimist Consulting

MARCH 30, 2015

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. I outline my suggested steps to more integrated communications at your membership organisation below: Decide to integrate. Set a budget.

Communications 100

Communications How To Team Tools 100

Reid All About it

MAY 21, 2021

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Much is uncertain, but current projections can help. 5 Secrets of Email Marketing Geniuses. Association fortune-telling.

San Jose 369

San Jose Email Marketing Tools millennials 369

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. Lowe’s, meanwhile, suggested products useful for doing craft projects with the family.

Marketing 113

Marketing Email Marketing Guidelines Examples 113

Reid All About it

AUGUST 11, 2023

A few of them might surprise you, but they’re essential for technology project success. Hear about a five-step process for creating and managing a budget, how to make budgets easy and fun, tips and tricks to save thousands of dollars, and how to communicate your vision to decisionmakers. Change management. Generational stereotypes.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. 1 CAE credit. More info/register.

Survey 256

Survey Project Strategy Education 256

Optimist Consulting

MARCH 30, 2015

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. I outline my suggested steps to more integrated communications at your membership organisation below: Decide to integrate. Set a budget.

Communications 100

Communications How To Team Tools 100

Optimist Consulting

MARCH 30, 2015

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. I outline my suggested steps to more integrated communications at your membership organisation below: Decide to integrate. Set a budget.

Communications 100

Communications How To Team Tools 100

Reid All About it

SEPTEMBER 15, 2023

Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your project much more difficult. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. AMS implementation. 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Association Analytics

FEBRUARY 14, 2022

Tools – What tools do you have? What tools do you require? Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. What limits you? Is it at your fingertips?

How To 169

How To Case Study Cost Revenue 169

Achurch

MAY 7, 2021

In the workplace, specifically the virtual workplace, you can use a video platform for: One-on-one meetings when face-to-face communication is best (e.g., 2: Asynchronous Communication. Establishing an organization-wide hierarchy of communication helps to prioritize messaging and reduce work interruptions. 3: Payments.

Technology 110

Technology Team Project System 110

GrowthZone

JULY 10, 2019

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. These tools don’t take vacations or need days off. Your marketing will improve.

Marketing 107

Marketing Software System Tools 107

Reid All About it

DECEMBER 1, 2023

Project success stories. Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. Go on a whirlwind tour of some of our recent projects. Good things happen when you have good relationships with technology partners.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JANUARY 12, 2024

Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. who did her dissertation research project on mentoring programs Mon 1/15 at 8 a.m. – More info/register (ASAE Marketing Professionals Community). Member mobile app. Dirty data.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project. Are there any new things to communicate in your contract?

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

FEBRUARY 26, 2021

Sigh, another self-improvement project—almost complete. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Strategic reset. Quick hits.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. Membership.

Technology 195

Technology Chicago Education System 195

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Project management software to streamline internal communication, set deadlines, track outcomes, and more.

How To 130

How To Discount Social Media Software 130