AMS Project Management Basics for Association Smarties


You’re the one chosen as the project’s manager, yet you’ve never implemented a new AMS. Your AMS vendor assigned a project manager to your implementation. Project management is a profession with its own set of credentials (you can see a few PMPs in our team bios ). Project Team.

48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments. Tools, technology, and coffee keep us running. What are other marketers up to? Did we miss any marketing tools you rely on?

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Debunking 5 Marketing Automation Myths

Higher Logic

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. More often than not, these issues are over-exaggerated marketing urban legends. Myth #1: Marketing Automation Is Far Too Difficult. Myth #2: Our Data Is Too Messy for Marketing Automation.

Unpacking an Association’s Project Management Bag


Project managers head into a new project with that same sense of excitement and caution. And, like backpackers, they only achieve success if everything they need is in their metaphorical association project management backpack. Let’s see what association project managers carry in their backpacks. A backcountry camping trip is a project. But sometimes, a colleague without any project management experience is put in charge of the project. Tools.

100 Online Tools for Non-Profits

Wild Apricot

Tight in the budget and short on staff, non-profits are always on the lookout for new ways to get things done — and the Internet is a real treasure trove of useful tools. Here are 100 different applications to help you out with a variety of tasks from project tracking and collaboration to donor and membership management, and from building your non-profit website to tracking its effectiveness.(

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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Ask yourself - are you willing to implement the software as a service (SaaS) tools necessary to extract the most value from your member data and support your association’s future? Bundle Integrated SaaS Tools to Increase Association Revenue + Platform Impact.

Side Projects: How to Turn Member Benefits Into Marketing Magic

Associations Now

As one startup shows, creating small-but-useful apps and giving them away is an effective exposure strategy with an even bigger punch than content marketing. That, friends, is what we call marketing in disguise. The brilliance of the free-product model is that it turned this same thought process into a marketing tool for another startup. And the effort was a good fit for the company, whose core business is connecting freelancers with design and development projects.

$10,000 Association Video Project?

SCD Group

Today’s tools allow them to be produced fast and inexpensively. American Cycling Association ABC-TV ASAE association communications association executives association leadership association marketing associations Plumb Hollow Golf SCD Group The other day, a colleague told me that his board wanted to have an updated video produced that could be used in trade shows and other venues. He said he received a proposal to do it for $10,000!

Small but Mighty – Tech Tools on a Budget


If you weren’t able to hear their recent presentations, here are some tools that level the IT playing field and help minnows swim alongside the sharks. If you’re looking to staff a special project, you might find the people you need here. HubSpot and Leadpages make your website a marketing maven. This software gives you the tools to create attention grabbing email campaigns that turn leads into customers.

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How the Hyperledger Project Is Pushing the Blockchain Forward

Associations Now

The Hyperledger Project, which just added American Express as a member, isn’t interested in creating a bitcoin-style currency. Instead, it’s looking to make the blockchain a useful tool for all kinds of businesses. There’s a lot of potential for the blockchain—the secure distributed database tool closely associated with bitcoin and other virtual currencies—in the business world. That’s where the Hyperledger Project comes in.

Lunchtime Links: 3 Essential Project Management Skills

Associations Now

How to keep important projects moving forward. Faced with the emergence of new technologies, it’s only natural that we seek out tools and resources to help us work smarter. The essentials of effective project management, and more, in today’s Lunchtime Links. Before your organization invests in complex software to help manage its projects, it should take a step back and consider where it’s going, writes Buford.

Third-Party Partners: An Essential Tool for Better Association Business

Association Adviser

Third-party partnerships are an especially valuable tool in the multifaceted world of association management. Such association supplier members possess buying power in terms of ads and sponsorships they can purchase to reach other members interested in goods and services tailored to their industry’s specialized market. Amanda Glass is a project support specialist with Naylor Association Solutions.

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Membership Hack: A Tech Tool for Member Onboarding

Associations Now

Trello is a web-based app that’s popular for project management. The Iowa Lean Consortium is no stranger to project management essentials. One of the tools that many members use frequently is Trello, a project management app that makes it easier to prioritize work. Since many organizations in ILC’s member market already use kanbans, the tool became a natural extension of the association’s member onboarding process, said Membership Development Manager Tracy Schuster.

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Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Beth Kanter

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). Some nonprofits are experimenting with a group of tools called “Amplifiers” that allow you sign up your fans and friends to tweet all together at the start of the event. ” Other amplifier tools include JustCoz and Gaggleamp. Strategy Tips Tools and Tactics

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Your Membership Marketing Playbook for Turbulent Times

Membership Marketing

And many association executives are wondering how this downturn will impact their membership numbers and what to project for the future. For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics.

Why Employees Resist Using Your Collaboration Tools

Associations Now

Is your association relying on the wrong tools to help staff collaborate? Instead, find out why your current tools are losing out to email and phone calls. And you may be the big decision-maker on some major projects, no matter your current location. And those cool tools like Slack or Box? When you’re trying to improve collaboration, don’t start with the tools—instead, focus on the problems you’re trying to solve.

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What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Following on from my blog “ Top 5 essentials for your membership marketing strategy ” , I outline my thoughts here on how to develop a strong membership marketing plan that links back to your marketing strategy and helps you to grow your membership. Use content marketing/member storytelling. How do you currently plan your membership marketing activity?

A Failed Consumer App Might Be Your New Favorite Tool

Associations Now

That instant-messaging service predicted the later success of Apple’s iMessage, WeChat, and numerous other messaging platforms, but as BlackBerry’s own fortunes faded in the mainstream phone market, so too did BBM, which will close up shop at the end of May. But a funny thing happened in the case of both of these services—even as their consumer-facing services prepared to close up shop, both tools will live on in forms intended specifically for the business world.

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When Your Best-in-Breed Tool Suddenly Wants to Do it All

Associations Now

When it comes to enterprise software, there are two camps—a variety of best-in-breed tools or an all-in-one suite. There’s been something of a long-standing debate in the tech sphere when it comes to tools: Best-in-breed or all-in-one? But the recent split of a business partnership involving two common tools—one that associations might heavily use, one less so—has me thinking: What happens when a best-in-breed tool suddenly tries to do more than you originally signed up for?

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Mobile Task Force Develops Password-Free Security Tool

Associations Now

carriers, working together in a task force launched earlier this year, announced a mobile login tool that they say could improve mobile security. The initiative bore its first fruit last week with the announcement of Project Verify , which aims to combine authentication with secure network access so that users can log in securely without having to remember individual passwords. market,” Sinclair stated. The four major U.S.

Five Killer Graphic Design Tools for Community Managers

Higher Logic

Online content and content marketing is so much more than just text on a page. We’ve assembled a list of the top five killer graphic design tools we think any community manager can use as a quick resource for simple design jobs. Here are the design tools every community manager should try: 1. Canva is an online graphic design platform that offers access to a wide assortment of design tools, templates, images, icons and fonts. The Noun Project.

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Advice for Associations to Succeed in 2020 – Drown out the Noise

Moery Company

Digital marketing is constantly evolving, one moment the algorithm works in your favor and then the next it throws a wrench into your efforts by completely changing overnight. Marketing has evolved but the underlying strategies have mostly stayed the same.

Monday Buzz: 6 Tools That Maximize Your Potential Audience

Associations Now

Ann Smarty , brand and community manager for Internet Marketing Ninjas , has a stern warning against being lulled into a false sense of security by auto-publishing social media tools. “Once it’s done, there will be more and more work marketing it, exploring new channels, scaling what you have already found effective, delegating what you think can be delegated, etc.” They include: Scheduling Tools. Social Promotion Tools. Email Marketing Tool.

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Membership Marketing Blog: Yes Marketing Works

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Yes Marketing Works. It is like a doctor doing a diagnosis without any of the tools of modern medicine.

Project AWARE Dives Deep Into Ocean Data, Turning Scuba Divers into Citizen Scientists

Beth Kanter

Note from Beth: In 2014, digital marketers predicted the rise of ” niche social networks ,” as it becomes increasingly harder to reach your audiences on general social networks like Facebook, these highly targeted online social networks are going to become more valuable. Project AWARE Goes Deep on Engagement, Turning Scuba Divers into Citizen Scientists – guest post by Darren Barefoot.

Is Your Organization Risking Members' Privacy by Connecting on Facebook?

Higher Logic

With all this valuable data, you could use marketing automation to send targeted emails and content to increase non-dues revenue (e.g. If a private platform sounds like a good fit for your organization, getting this project started now rather than later will give you significantly more data in the long run and more "land" to build on, so to speak. Social Media Member Communities Online Community Software Collaboration Tools Marketing Automation Online Community

Stop Waiting. It’s Time for Associations to Use Marketing Automation


Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. The reasons for this vary, but three of the more common excuses are we don’t have the: time to implement marketing automation. Much of the software out there now contains marketing automation features, making entry free for you.

From Personalized Marketing to Predicting Client Demand: Brad Klingenberg of StitchFix Explains the Power of Data

Higher Logic

Defining the goal of a project, how to measure its success, and what exactly you are optimizing is often trickier and more important than commonly appreciated. Sometimes it is, but many problems are better approached with other tools - particularly when the limiting factor is not the complexity of the predictive model. Data science is a new and growing profession and many companies are scrambling to either find a data scientist or to increase their data team.

How Marketers Are Shifting Their Email Tactics in a COVID-19 World

Associations Now

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations.

Technology in the Workplace: Merging Boomers and Millennials


Tools like Slack , Monday , and Workplace have changed the way employees communicate internally, including the type of content that is shared among colleagues. Tools like Zoom , GoToMeeting , and UberConference have changed the way people attend meetings and interact remotely. Ensuring that all of your employees have the proper training to make use of the tools will reduce wasted time in meetings, and make sure everyone has the ability to share their work effectively.

Trainer’s Notebook: Group Polling Techniques and Tools and Incorporating Movement

Beth Kanter

Last week, in addition to giving the ending keynote and facilitating a design lab for the Arts Brain Trust at the National Arts Marketing Project Conference , I was a participant in a pre conference convening expertly facilitated by Jennifer Edwards who is an organizational development consultant, dancer, and teacher. As a trainer, it is always great to experience someone else facilitating so you can have empathy for participants, get some new ideas or reflect on your trade craft.

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Social Media Roundup: A New Tool For Event Planning

Associations Now

“Splash aims to do for event planning what Facebook did for people: give them easy-to-use tools, such as a website, for promoting and planning events and parties,” Business Insider reports. Zml5F7 #eventprofs #marketing #sm. Carol Lynn Rivera, project manager at Rahvalor, has been there. The post Social Media Roundup: A New Tool For Event Planning appeared first on Associations Now

Nonprofit Launches Open-Source Take on Email Marketing

Associations Now

FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging. The state of affairs is one that has some ( including me ) wondering if a market correction might happen someday. Additionally, there is a pay tool called Sendy that does something similar.

Jumpstart 2012: A Planning Tool for AEs to Use : Off Stage

Off Stage

12, 2011 - Jumpstart 2012: A Planning Tool for AEs to Use. One of the new projects I’m working on is a 1-day presentation for Realtor association leadership and staff: “J umpstart 2012 ” My goal for this program is to aim association leadership in the right direction to have a productive year—a year which concentrates on the priorities of each individual organization and strategizes on the highest and best use of that association’s resources. Off Stage.

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4 Ways to Re-Embrace SEO in Your Marketing Strategy

Associations Now

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. All sorts of tools exist for this , some free and some more expensive, but their goal is generally to help you figure out where the competition is and narrow your line of attack so you can find the gaps in the existing keywords and exploit them.

Implementing a Successful Cause Marketing Campaign

AMR Management Services

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Jill Mahoney and I were the project managers. Not just paint it but make it a free, community-based piece of outdoor art, and to use the levee as a great art education project at the same time. Enter Cause Marketing.

20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals. Our tip : Instead of thinking about it as a giant project, get started with a single email and an automated follow-up, and see how that goes.

Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. But reports of associations creating net income directly from these tools have largely proven illusory.

Destinations Experiment With New Marketing Efforts

Associations Now

cities and states are getting creative when it comes to how they market themselves. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. The takeover was the launch effort of the tourism board’s new Dream 365 project, which will feature a variety of cool, fun, thought-provoking content like videos, memes, tweets, time-lapses, photos, and more.

Ten Top Tips from the Membership Marketing Benchmarking Report

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Ten Top Tips from the Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report.