AMS Project Management Basics for Association Smarties


You’re the one chosen as the project’s manager, yet you’ve never implemented a new AMS. Your AMS vendor assigned a project manager to your implementation. Project management is a profession with its own set of credentials (you can see a few PMPs in our team bios ). Project Team.

48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments. Tools, technology, and coffee keep us running. What are other marketers up to? Did we miss any marketing tools you rely on?

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Unpacking an Association’s Project Management Bag


Project managers head into a new project with that same sense of excitement and caution. And, like backpackers, they only achieve success if everything they need is in their metaphorical association project management backpack. Let’s see what association project managers carry in their backpacks. A backcountry camping trip is a project. But sometimes, a colleague without any project management experience is put in charge of the project. Tools.

Debunking 5 Marketing Automation Myths

Higher Logic

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. More often than not, these issues are over-exaggerated marketing urban legends. Myth #1: Marketing Automation Is Far Too Difficult. Myth #2: Our Data Is Too Messy for Marketing Automation.

Crowdfunding Tools to Fundraise the Project of Your Dreams


Here are seven tools to use for your company. While Kickstarter is a great tool, it’s not the best for all projects. Kickstarter needs to approve your project before it goes online, and will usually only sign off on those with creative initiatives. This site allows you to raise funds for all types of projects, whether you’re an individual trying to raise funds for college or a start-up trying to get off the ground.

Top Tools for Mobile Marketing


The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. Some of its best mobile features are: Google Earth Outreach is a mapping tool that allows supporters to see your work. A handy tool to help you shop around for apps.

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100 Online Tools for Non-Profits

Wild Apricot

Tight in the budget and short on staff, non-profits are always on the lookout for new ways to get things done — and the Internet is a real treasure trove of useful tools. Here are 100 different applications to help you out with a variety of tasks from project tracking and collaboration to donor and membership management, and from building your non-profit website to tracking its effectiveness.(

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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Ask yourself - are you willing to implement the software as a service (SaaS) tools necessary to extract the most value from your member data and support your association’s future? Bundle Integrated SaaS Tools to Increase Association Revenue + Platform Impact.

The Influencer Marketing Tool That Made All The Difference

Association Success

The problem is, it’s actually very difficult to get people, no matter how committed and excited they are about a project, to follow through on this. The answer to our question came in the form of a partnership with an event tech company called snöball, influencer marketing. You can even send personalized graphics for each speaker and each session, as well as for the sponsors, so that their marketing strategies are as individual as possible. You've Been Hit By a Snöball!

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Side Projects: How to Turn Member Benefits Into Marketing Magic

Associations Now

As one startup shows, creating small-but-useful apps and giving them away is an effective exposure strategy with an even bigger punch than content marketing. That, friends, is what we call marketing in disguise. The brilliance of the free-product model is that it turned this same thought process into a marketing tool for another startup. And the effort was a good fit for the company, whose core business is connecting freelancers with design and development projects.

$10,000 Association Video Project?

SCD Group

Today’s tools allow them to be produced fast and inexpensively. American Cycling Association ABC-TV ASAE association communications association executives association leadership association marketing associations Plumb Hollow Golf SCD Group The other day, a colleague told me that his board wanted to have an updated video produced that could be used in trade shows and other venues. He said he received a proposal to do it for $10,000!

8 Social Media Marketing Hacks to Ensure Success in 2018


Social media marketing is more than just regular publishing of content on social networking sites in the hope of growing an audience and ultimately making money. Now in 2018, here are eight social media marketing hacks that all but guarantee results: Video will be everything. Marketers who have figured out how to make viral-ready videos have maintained high engagement no other types of posts can match. In 2018, only marketers with data-driven strategies will stand out.

How the Hyperledger Project Is Pushing the Blockchain Forward

Associations Now

The Hyperledger Project, which just added American Express as a member, isn’t interested in creating a bitcoin-style currency. Instead, it’s looking to make the blockchain a useful tool for all kinds of businesses. There’s a lot of potential for the blockchain—the secure distributed database tool closely associated with bitcoin and other virtual currencies—in the business world. That’s where the Hyperledger Project comes in.

Lunchtime Links: 3 Essential Project Management Skills

Associations Now

How to keep important projects moving forward. Faced with the emergence of new technologies, it’s only natural that we seek out tools and resources to help us work smarter. The essentials of effective project management, and more, in today’s Lunchtime Links. Before your organization invests in complex software to help manage its projects, it should take a step back and consider where it’s going, writes Buford.

Small but Mighty – Tech Tools on a Budget


If you weren’t able to hear their recent presentations, here are some tools that level the IT playing field and help minnows swim alongside the sharks. If you’re looking to staff a special project, you might find the people you need here. HubSpot and Leadpages make your website a marketing maven. This software gives you the tools to create attention grabbing email campaigns that turn leads into customers.

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Third-Party Partners: An Essential Tool for Better Association Business

Association Adviser

Third-party partnerships are an especially valuable tool in the multifaceted world of association management. Such association supplier members possess buying power in terms of ads and sponsorships they can purchase to reach other members interested in goods and services tailored to their industry’s specialized market. Amanda Glass is a project support specialist with Naylor Association Solutions.

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Membership Hack: A Tech Tool for Member Onboarding

Associations Now

Trello is a web-based app that’s popular for project management. The Iowa Lean Consortium is no stranger to project management essentials. One of the tools that many members use frequently is Trello, a project management app that makes it easier to prioritize work. Since many organizations in ILC’s member market already use kanbans, the tool became a natural extension of the association’s member onboarding process, said Membership Development Manager Tracy Schuster.

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Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Beth Kanter

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). Some nonprofits are experimenting with a group of tools called “Amplifiers” that allow you sign up your fans and friends to tweet all together at the start of the event. ” Other amplifier tools include JustCoz and Gaggleamp. Strategy Tips Tools and Tactics

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8 Social Media Marketing Hacks to Ensure Success in 2018


Social media marketing is more than just regular publishing of content on social networking sites in the hope of growing an audience and ultimately making money. Now in 2018, here are eight social media marketing hacks that all but guarantee results: Video will be everything. Marketers who have figured out how to make viral-ready videos have maintained high engagement no other types of posts can match. In 2018, only marketers with data-driven strategies will stand out.

Small Business Set-Up and Digital Project Management


Well, one thing that will help a great deal, particularly in the early stages, is Digital Project Management. So you’re an entrepreneur, you have an idea, and a business plan, but one thing you should consider is further study, in this case a course to become a Certified Associate in Project Management. The CAPM qualification covers everything from Project Life-Cycle and Organisation, to Project Risk Management. The first thing you need to do is plan the project.

Why Employees Resist Using Your Collaboration Tools

Associations Now

Is your association relying on the wrong tools to help staff collaborate? Instead, find out why your current tools are losing out to email and phone calls. And you may be the big decision-maker on some major projects, no matter your current location. And those cool tools like Slack or Box? When you’re trying to improve collaboration, don’t start with the tools—instead, focus on the problems you’re trying to solve.

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What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Following on from my blog “ Top 5 essentials for your membership marketing strategy ” , I outline my thoughts here on how to develop a strong membership marketing plan that links back to your marketing strategy and helps you to grow your membership. Use content marketing/member storytelling. How do you currently plan your membership marketing activity?

Your Membership Marketing Playbook for Turbulent Times

Membership Marketing

And many association executives are wondering how this downturn will impact their membership numbers and what to project for the future. For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. In either case, what should your membership marketing playbook look like for right now? Reach out to them with all the tools you have available including email, telephone, texting, and digital media.

A Failed Consumer App Might Be Your New Favorite Tool

Associations Now

That instant-messaging service predicted the later success of Apple’s iMessage, WeChat, and numerous other messaging platforms, but as BlackBerry’s own fortunes faded in the mainstream phone market, so too did BBM, which will close up shop at the end of May. But a funny thing happened in the case of both of these services—even as their consumer-facing services prepared to close up shop, both tools will live on in forms intended specifically for the business world.

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When Your Best-in-Breed Tool Suddenly Wants to Do it All

Associations Now

When it comes to enterprise software, there are two camps—a variety of best-in-breed tools or an all-in-one suite. There’s been something of a long-standing debate in the tech sphere when it comes to tools: Best-in-breed or all-in-one? But the recent split of a business partnership involving two common tools—one that associations might heavily use, one less so—has me thinking: What happens when a best-in-breed tool suddenly tries to do more than you originally signed up for?

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Free education tools you have never heard of


The faculty project. The faculty project allows students access to some of the top professor materials in global top Universities. It helps visitors improve their skills in fields like Excel, digital marketing and many others. This is a guest post by Sandra Miller, a tech writer from Brooklyn. —————— The number of education sites keeps growing at a fast rate.

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Five Killer Graphic Design Tools for Community Managers

Higher Logic

Online content and content marketing is so much more than just text on a page. We’ve assembled a list of the top five killer graphic design tools we think any community manager can use as a quick resource for simple design jobs. Here are the design tools every community manager should try: 1. Canva is an online graphic design platform that offers access to a wide assortment of design tools, templates, images, icons and fonts. The Noun Project.

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Mobile Task Force Develops Password-Free Security Tool

Associations Now

carriers, working together in a task force launched earlier this year, announced a mobile login tool that they say could improve mobile security. The initiative bore its first fruit last week with the announcement of Project Verify , which aims to combine authentication with secure network access so that users can log in securely without having to remember individual passwords. market,” Sinclair stated. The four major U.S.

Monday Buzz: 6 Tools That Maximize Your Potential Audience

Associations Now

Ann Smarty , brand and community manager for Internet Marketing Ninjas , has a stern warning against being lulled into a false sense of security by auto-publishing social media tools. “Once it’s done, there will be more and more work marketing it, exploring new channels, scaling what you have already found effective, delegating what you think can be delegated, etc.” They include: Scheduling Tools. Social Promotion Tools. Email Marketing Tool.

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Membership Marketing Blog: Yes Marketing Works

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Yes Marketing Works. It is like a doctor doing a diagnosis without any of the tools of modern medicine.

Advice for Associations to Succeed in 2020 – Drown out the Noise

Moery Company

Digital marketing is constantly evolving, one moment the algorithm works in your favor and then the next it throws a wrench into your efforts by completely changing overnight. Marketing has evolved but the underlying strategies have mostly stayed the same. Your plan should include goals, objectives, and project plans with tactical methods. What tools do you need to succeed? The biggest and most important tool that we have, outside of our amazing team , is Salesforce.

Project AWARE Dives Deep Into Ocean Data, Turning Scuba Divers into Citizen Scientists

Beth Kanter

Note from Beth: In 2014, digital marketers predicted the rise of ” niche social networks ,” as it becomes increasingly harder to reach your audiences on general social networks like Facebook, these highly targeted online social networks are going to become more valuable. Project AWARE Goes Deep on Engagement, Turning Scuba Divers into Citizen Scientists – guest post by Darren Barefoot.

From Personalized Marketing to Predicting Client Demand: Brad Klingenberg of StitchFix Explains the Power of Data

Higher Logic

Defining the goal of a project, how to measure its success, and what exactly you are optimizing is often trickier and more important than commonly appreciated. Sometimes it is, but many problems are better approached with other tools - particularly when the limiting factor is not the complexity of the predictive model. Data science is a new and growing profession and many companies are scrambling to either find a data scientist or to increase their data team.

Stop Waiting. It’s Time for Associations to Use Marketing Automation


Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. The reasons for this vary, but three of the more common excuses are we don’t have the: time to implement marketing automation. Much of the software out there now contains marketing automation features, making entry free for you.

Is Your Organization Risking Members' Privacy by Connecting on Facebook?

Higher Logic

With all this valuable data, you could use marketing automation to send targeted emails and content to increase non-dues revenue (e.g. If a private platform sounds like a good fit for your organization, getting this project started now rather than later will give you significantly more data in the long run and more "land" to build on, so to speak. Social Media Member Communities Online Community Software Collaboration Tools Marketing Automation Online Community

5 Attention Grabbing Twitter Marketing Tactics for Non-profits


With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Using content curation and scheduling tools like DrumUp and Feedly is a smart solution to this problem. These tools simplify the process of content discovery and save you significant time and effort in the process. Tools like Keyhole and Hashtagify are extremely useful in tracking and monitoring hashtags.

Nonprofit Launches Open-Source Take on Email Marketing

Associations Now

FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging. The state of affairs is one that has some ( including me ) wondering if a market correction might happen someday. Additionally, there is a pay tool called Sendy that does something similar.

Robust Collaboration Tools to Empower the Modern Social Media Marketing Team


With access to a bountiful supply of new and tested collaboration tools and services, there certainly are no excuses for fouling up on managing your online marketing campaigns. These tools are the hallmark of the new industrial revolution that is currently taking place in social. ClickMeeting is a glorious and feature-rich online collaboration tool used by giants like Sony and Siemens to help bring their internal teams together. Cool Social Tools

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How Marketers Are Shifting Their Email Tactics in a COVID-19 World

Associations Now

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. It’s even more important now, as many other marketing routes have been pushed aside amid the coronavirus crisis. Lowe’s, meanwhile, suggested products useful for doing craft projects with the family.

Jumpstart 2012: A Planning Tool for AEs to Use : Off Stage

Off Stage

12, 2011 - Jumpstart 2012: A Planning Tool for AEs to Use. One of the new projects I’m working on is a 1-day presentation for Realtor association leadership and staff: “J umpstart 2012 ” My goal for this program is to aim association leadership in the right direction to have a productive year—a year which concentrates on the priorities of each individual organization and strategizes on the highest and best use of that association’s resources. Off Stage.

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