Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

Revenue 72

Revenue How To Discount Price 72

Association Adviser

OCTOBER 25, 2017

This month, we asked readers what their most valuable sources of non-dues revenue are. However, we were surprised to see that no one reported valuing advertising in publications as a solid source of non-dues revenue. Did we miss a significant revenue source upon which your association relies? Let us know in the comments below.

Revenue 71

Revenue Conference Directory Newsletter 71

Velvet Chainsaw

MARCH 15, 2023

IStock Photo by cyano66 Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. Exhibitors are being more selective about the conferences they will support. Annual conference budgets are usually finalized 12-plus months prior to the event.

Event Planning 98

Event Planning Cost Revenue Conference 98

Associations Now

OCTOBER 6, 2016

Here’s how associations can make use of podcasting—and bring in some nondues revenue dollars in the process. Podcasts are a potential source of nondues revenue. That’s good news for advertisers looking for ROI and good news for associations looking to cultivate another crop of nondues revenue. Why should associations care?

Revenue 96

Revenue How To Metro millennials 96

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. John Bacon, Naylor Association Solutions. Performance metrics.

Revenue 77

Revenue eBook Tips Team 77

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.

Revenue 61

Revenue Press Release Newsletter Directory 61

Association Adviser

APRIL 26, 2018

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. We’re almost halfway through 2018.

Revenue 60

Revenue Education Directory Newsletter 60

Reid All About it

SEPTEMBER 15, 2023

Boring conferences. Dean West at Association Laboratory bemoans the state of association conferences because “nothing is different” despite associations knowing the same ol’ same ol’ is boring the hell out of attendees. Here’s a cure for boring conferences. Open Space events. Credit card processors. Letting Go! 1 CAE credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. I searched for a recipe on Eat Your Books , a cookbook index site.

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Newsletter Certificate Denver Case Study 266

Association Adviser

APRIL 15, 2014

But again and again we return to our favorite annual conferences and events. What’s more, nearly one in five association leaders (18 percent) told us in last month’s unscientific reader poll that live events (including conferences) were their fastest-growing source of NDR (see Did You Know). ” Joint conferences and speed-dating.

Revenue 60

Revenue Georgia Price Newsletter 60

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Velvet Chainsaw

FEBRUARY 1, 2024

Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. On a spreadsheet, list every sponsor item that you offered for your 2019 and 2023 major conference. Competitive sponsor pricing intelligence from a couple of other conferences can help guide and validate your pricing decisions.

Price 59

Price Analysis Leadership Revenue 59

Velvet Chainsaw

JULY 10, 2017

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?

Conference 77

Conference Analysis Education Revenue 77

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Sponsor placements.

Examples 130

Examples Directory Software Video 130

Reid All About it

MAY 14, 2021

This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to create more engagement, connection and meaning at your next virtual conference from.

St. Louis 341

St. Louis Technology Strategy Conference 341

Velvet Chainsaw

APRIL 13, 2020

hotel industry is projected to report a 51-percent decline in revenue per available room (RevPAR) in 2020, according to a special forecast revision from STR and Tourism Economics on March 31. Many conference organizers want to change their exhibit contract language or attendee cancellation policies to avoid future losses.

Revenue 106

Revenue Conference Price Marketing 106

Reid All About it

JUNE 26, 2020

The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. Conference and education teams. Virtual conference advice.

Montana 370

Montana Conference Content Education 370

AssociationChat

APRIL 26, 2021

Associations need more revenue and members need more services. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Communications channels: E-newsletters; magazines; website; social media; listservs.

Proposal 84

Proposal Revenue Review Newsletter 84

Associations Now

SEPTEMBER 6, 2018

If you think now’s the right time to say goodbye to paper at one of your association’s upcoming conferences, consider these three questions. When I first started working here at Associations Now , we did our magazine proofing on paper and with red pen. In their conference marketing and onsite activities.

Conference 71

Conference Revenue Process Survey 71

GrowthZone

AUGUST 2, 2022

Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital content, websites, and print and electronic publications. Extra shoutout to South Shore Chamber of Commerce and Zionsville Chamber of Commerce who were named as Best in Show within their total annual revenue category.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

AUGUST 6, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The uncertainty gives you a queasy feeling when seeking sponsorship revenue. 1 CMP credit. 1 CMP credit.

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Revenue Certificate Oklahoma City Strategy 195

Velvet Chainsaw

NOVEMBER 30, 2022

As we progress through the event industry’s recovery to 2019 levels, conference organizers must have a laser focus on helping potential attendees make their business case for attending their events. Ensure that your conference website can apply these filters to help participants identify their can’t-miss sessions.

Tips 65

Tips Conference Technology Education 65

Reid All About it

JUNE 21, 2019

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare, and even revenue. Creating and Developing Successful Magazines (Live Chat).

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Association Adviser

DECEMBER 17, 2018

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. The Challenge.

Case Study 74

Case Study Texas Guidelines Revenue 74

Velvet Chainsaw

APRIL 12, 2023

Contingency plan, A, B & C: iStock Credit: Andrii Dodonov Last fall, two of our consulting clients were scheduled to have their annual conferences in Orlando. Fortunately, this association had already planned a digital version of the conference to be held four weeks after the in-person event.

Maine 52

Maine Florida Conference Proposal 52

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. Magazines and other print media offer something digital content just can’t touch, literally. Roll the Presses.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Reid All About it

SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. AI pulse survey. CAE credit. Letting Go!

Revenue 227

Revenue Survey Education Strategy 227

WBT Systems

SEPTEMBER 13, 2016

We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Generate Revenue from Education Content and Events. This helps the association to reach a wider audience online and generate incremental revenue from education.

Education 150

Education Certificate LMS Learning Management System 150

Velvet Chainsaw

FEBRUARY 23, 2016

Danger, conference organizer! Your Conference Data Just Might Be Flailing Its Arms. If you are paying close attention to the right conference data, it might just be flailing its robotic arms shouting danger. So, what is your conference data really telling you? Still you may have watched it in reruns or at a slumber party.

Conference 40

Conference Organization Revenue Team 40

Velvet Chainsaw

SEPTEMBER 15, 2015

Progressive organizations interested in growing this revenue and value stream should articulate exactly how your partnerships will be vetted. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. Conference & Trade Show Sponsors Want Relevance. Mission Aligned.

Conference 40

Conference Revenue Leadership Marketing 40

Reid All About it

MAY 21, 2021

Niche conferences. They make an argument for adding smaller, niche virtual conferences to your event lineup. Conference design. He suggests five changes to conference design that are long overdue. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Virtual conference success. Virtual conference sponsorships. Timely stuff.

Montana 365

Montana Content Price Strategy 365

Velvet Chainsaw

JANUARY 14, 2014

That’s the bad news for your convention’s revenue-diversification model. As an organization, you need to shift those revenue dollars from industry suppliers by developing a strategy around your sponsorship offerings. A Conference Overview. Explaining the amplification effect of your conference beyond those who attended.

Conference 40

Conference Marketing Revenue Maine 40

Velvet Chainsaw

MARCH 20, 2015

Most of the time, we don’t have a good handle on who is truly attending our conference. It takes time, but once done it’s much easier to study attendance and revenue by company. This explained the entire conference’s registration revenue decline from 2013 to 2014. Seriously, we don’t.

Conference 40

Conference Analysis Discount Revenue 40

Nimble AMS

JULY 3, 2019

Why cross-selling is important for organizations to increase revenue and improve member retention. According to Fortune magazine, Amazon consistently ranks as the second most admired retailer in the world. According to Fortune magazine , Amazon consistently ranks as the second most admired retailer in the world.

How To 60

How To Revenue Products Software 60

WBT Systems

NOVEMBER 8, 2016

We know that education programs provide one successful way to increase member engagement , whether through the annual conference, webinars, or online education and certification programs. Seamlessly Track Activity to Increase eLearning Revenue. eLearning Industry has some good tips to facilitate meaningful online discussions.

Learning Management System 262

Learning Management System Arlington Social Media System 262

Reid All About it

DECEMBER 18, 2020

Virtual conferences. Virtual conference as ritual. Don Neal of 360 Live Media believes a conference can serve the same ritualistic role in our professional lives that other ceremonies and events play in our personal lives. Virtual conference tips. Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ).

Video 221

Video Certificate Review LMS 221