ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Featuring key leadership and staff. Use bright colors and, if featuring videos of people talking, smiling faces!

Video 52

Video Content Strategy Social Media 52

The Association 100

MAY 23, 2024

Join us on the latest episode of The Association 100 podcast , featuring Allegra Tasaki, a content strategist and master in weaving storytelling with strategic marketing for mission-driven organizations.

Leadership 130

Leadership Innovation Content Technology 130

Nimble AMS

JUNE 15, 2022

You owe it to your members to develop a thought leadership-driven culture at your association. For early careerist members, compelling content is in their top five priorities. When you take the time to develop well-researched thought leadership content, you’ll boost organizational awareness and increase member retention.

Leadership 99

Leadership How To Survey Member Experience 99

Reid All About it

APRIL 26, 2024

Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages.

Content 266

Content Survey Education Strategy 266

Association Success

OCTOBER 16, 2020

Here are the five most-read articles from this week’s newsletter: These 4 questions can help frame your association’s content production strategy. Any content strategy can be boiled down to four essential components: identifying the content’s purpose, format, audience and potential for engagement.”. Subscribe here.

Organization 158

Organization How To Newsletter Innovation 158

Higher Logic

NOVEMBER 9, 2015

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram.

Content 120

Content Strategy Organization Communications 120

Blue Sky eLearn

JULY 31, 2017

Networking Around Content. Consider these opportunities to build community with your content. Many organizations start and stop here. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation.

Content 144

Content Sample Case Study Course 144

Velvet Chainsaw

FEBRUARY 8, 2021

If the pandemic has taught us anything, it’s that we should optimize the benefits of the best, most-advanced and relevant content from your annual conference by thinking beyond the three-day in-person or virtual meeting experience. Conference content product management requires a good deal of business acumen. Here are five tips.

Content 97

Content Conference Revenue Discount 97

ISAE

OCTOBER 31, 2023

Mastering Leadership Communication to Connect with Members Whether you manage a social or professional fraternity or sorority, communicating with members should be one of your top priorities. With all your organization has to do on a daily basis, member engagement activities can unintentionally fall by the wayside. Promote involvement.

Communications 52

Communications Leadership Software Recruiting 52

.orgSource

AUGUST 21, 2023

Our research included interviewing thought leaders, organizing think tanks, and surveying professionals. leadership is how we christened the skill set we identified for success in digital markets. The leadership qualities we identified hold. Association 4.0 We don’t have to rename our playbook Association 5.0 An Association 4.0

Leadership 68

Leadership Innovation Project Analysis 68

Spark Consulting

FEBRUARY 13, 2014

Inherent in the shift from “association as source of information” to “association as hub of information” is that the community of professionals, experts, and organizations your association lives in is now a constant driver of knowledge in your field. (It Which means good information management is curation of both content and community.

Content 150

Content Survey Review Leadership 150

Nimble AMS

DECEMBER 16, 2022

During the past year, d id your organization experience disruption in the form of a shrinking budget or a smaller staff? If so, you’re not alone ! How to innovate at your member-based organization in 2023 . Has your organization considered leveraging artificial intelligence (AI)? Artificial intelligence.

Innovation 100

Innovation Organization How To LMS 100

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. Is it possible that your community has doubts about the organization’s credibility? The Leadership ColLAB conference was an opportunity to bring professionals together around what we believe is a critical question. Is technology tying your audience in knots?

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Associations Now

MARCH 19, 2020

Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? Even if it isn’t about generating organic traffic, SEO can still be useful, writes Kelsey Raymond on the HubSpot blog. If your focus is lead generation, then build topic clusters for your content.

Organization 121

Organization Content Maine Strategy 121

Associations Now

MAY 6, 2019

A recent study from Edelman and LinkedIn finds that while leaders put a lot of value into good B2B thought leadership and make decisions based on it, sales departments often discount its value. That’s according to the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study , a survey of more than 1,200 decision makers. Bersoff, Ph.D.,

Leadership 106

Leadership Report Discount Survey 106

Reid All About it

MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Quick hits Can AI write thought leadership content for you? Women in the workplace. Member onboarding.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. They start by reviewing the benefits of a well-crafted print magazine—in case you need to make a case to your leadership team.

LMS 210

LMS Utah Indiana DC 210

Higher Logic

JULY 25, 2016

Leadership hype always focuses on the C-suite – are your executives on social media? But here’s another consideration: have you ever tapped leadership beyond the C-suite? 66% Mature communities had formal leadership/advocacy programs. Extend leadership beyond traditional roles. Multi-tiered advocacy programs.

Leadership 120

Leadership Class Survey Social Media 120

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits. But do you?

Revenue 205

Revenue Certificate Committee Leadership 205

Association Success

DECEMBER 18, 2020

Well, simply put: people are willing to support content creation. Anyone can produce content, but your organization should produce content that makes an impact.”. Today’s talk with Susanne Blue from Nonprofit Hub. The key is establishing that personal connection with each reader. Subscribe here.

Organization 105

Organization Newsletter Discount Content 105

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content. Let’s start with the basics.

Content 52

Content Marketing Strategy Guidelines 52

Reid All About it

MARCH 1, 2024

. – Stop the Nonprofit Board Blame Game (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! content attribution—copyrights, legal ramifications, etc.;

Education 256

Education New Hampshire Tips Technology 256

Associations Now

MARCH 20, 2019

Content is just content unless it’s working to achieve a higher goal. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. But that’s not really true. link] #eventprofs.

Content 102

Content Strategy Marketing Review 102

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? One example of thought leadership is this blog!

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

JANUARY 12, 2024

They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Inspiration.

LMS 266

LMS Education Member Engagement Revenue 266

Reid All About it

MAY 19, 2023

Leadership training. WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation.

Strategy 195

Strategy Content Leadership Email Marketing 195

Nimble AMS

MARCH 3, 2024

This March, join us in honoring the women who make your organization and community a better place! Since then, Women’s History Month has been established as a national celebration, where organizations and individuals take time to honor the strong women in their communities. What is Women’s History Month?

United States 120

United States Guidelines Recruiting Recruitment 120

Reid All About it

JANUARY 26, 2024

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Leadership development for young members. TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. Fri 1/26 at 12:30 p.m. – 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

WBT Systems

JANUARY 31, 2017

Is your association a learning organization? A learning organization becomes more like a community that members can feel a commitment to. Is your Association a Learning Organization. So, how can associations adopt a learning culture and strategic plan that will enable them to become learning organizations?

Organization 150

Organization Learning Management System LMS System 150

YourMembership

AUGUST 21, 2014

Downtown Nashville also provided the perfect setting to host the second YM Thought Leader Summit, where we pulled together many of the people who so generously share their time and talents to help drive YourMembership’s thought leadership initiatives. Below are the Thought Leadership sessions from Xperience 2014. CAE Webinar Series.

Leadership 150

Leadership Team Nashville Austin 150

Reid All About it

JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Organizer: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Fri 1/19 at 4 p.m. Post-program campaigns. Hybrid/remote teams. Event trends. CAE credit. . –

Revenue 256

Revenue Strategy Member Engagement United States 256

GrowthZone

JULY 16, 2017

Tactic #4: Driving Engagement Through Thought Leadership. Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas. If your communication highlights your organization’s expertise, people will believe it.

Leadership 60

Leadership Press Release Member Engagement Video 60

Association Analytics

MAY 4, 2023

The more data and analytics skills you have, the more valuable you are to any organization and the more successful you’ll be in advancing your career. With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more.

Event Planning 321

Event Planning Tools Marketing Member Experience 321

Reid All About it

OCTOBER 20, 2023

. – Recognizing Performance (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Organizer: Association Women Technology Champions Wed 10/25 at 12 p.m.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Career Coach Series: Shifting Leadership Style There’s not one leadership style that works for all contexts. Audience personas. Change management. Creativity.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

DECEMBER 1, 2023

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Content calendars. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 266

Arlington Technology Strategy Los Angeles 266

MemberClicks

FEBRUARY 14, 2023

How do you know how well your membership organization is performing? And how do you measure nonprofit organization performance via metrics? When it comes to KPIs for membership organizations, they could include things like membership referrals, member satisfaction, email open rates, membership growth and more. Don’t worry.

Organization 52

Organization How To Course Revenue 52