WBT Systems

FEBRUARY 27, 2018

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. Answers their questions.

Content 150

Content Marketing Education Course 150

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Newsletter 159

Association Success

OCTOBER 27, 2020

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . As a result, people are becoming increasingly selective about the content they’re willing to pay for. .

Content 107

Content Strategy Library Newsletter 107

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. But first, let’s get on the same page about what content curation is. Why curate content?

Tools 122

Tools Content Marketing Newsletter 122

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 257

LMS Revenue Arlington Education 257

Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. I searched for a recipe on Eat Your Books , a cookbook index site. 1 CAE credit. More info/register. 1 CAE credit. (Tim)

Newsletter 268

Newsletter Certificate Denver Case Study 268

GrowthZone

APRIL 20, 2021

What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. He was named by Chamber Executive magazine as one of the most influential innovators in the Chamber industry. retirees and the unemployed.

United States 148

United States Revenue Maine Content 148

Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine.

Products 60

Products Process Committee Guidelines 60

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Association Adviser

OCTOBER 13, 2016

If you think you’ve been seeing more advertiser-supplied “thought leadership” content in association media channels, you’re not alone. Preliminary results of our unscientific reader poll show that the majority of association leaders (78 percent) agree that sponsored content should be permitted in their member communications.

Content 60

Content Case Study Guidelines Revenue 60

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Know exactly how your members are consuming your association’s content.

Revenue 76

Revenue eBook Tips Sample 76

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. If you’ve been following this blog for the past five years (heck….even

Communications 223

Communications Survey Social Media Revenue 223

Reid All About it

SEPTEMBER 1, 2023

Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. Membership value. CAE credit.

Revenue 229

Revenue Survey Education Strategy 229

Association Adviser

DECEMBER 17, 2018

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. The Challenge.

Case Study 73

Case Study Texas Guidelines Revenue 73

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine?

Examples 130

Examples Directory Software Video 130

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. Valeria Maltoni says, “There are three crucial challenges to overcome if you want to implement a successful content strategy ” – resource allocation, workflow planning and governance. As a former association magazine publisher, this is a fascinating topic for me.

Social Media 150

Social Media Revenue Content Marketing 150

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60

Revenue Georgia Price Newsletter 60

Association Adviser

MARCH 27, 2018

In this realm, associations save on the overhead costs of producing member communication publications and the back-office management of content, revenue tracking and strategic planning. Beyond generating non-dues revenue, advertising can engage association members and supplement a publication’s content strategy.

Tools 60

Tools Revenue America Communications 60

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Explore how to create a sponsorship strategy that will generate revenue through sponsorships, partnership and other sales opportunities through in-person and digital events. Implicit bias.

Montana 370

Montana Conference Content Education 370

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. Magazines and other print media offer something digital content just can’t touch, literally. Roll the Presses.

Georgia 60

Georgia Atlanta Newsletter Communications 60

GrowthZone

AUGUST 2, 2022

Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital content, websites, and print and electronic publications. Extra shoutout to South Shore Chamber of Commerce and Zionsville Chamber of Commerce who were named as Best in Show within their total annual revenue category.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

AUGUST 6, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. Entirely new platforms and revenue streams have emerged as well as new ways to boost retention, volunteerism, and leadership. The uncertainty gives you a queasy feeling when seeking sponsorship revenue.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

WBT Systems

SEPTEMBER 13, 2016

We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Generate Revenue from Education Content and Events. Attracting New Members with Association Education Programs. “We Check out this case study to learn more.

Education 150

Education Certificate LMS Learning Management System 150

Associations Now

JANUARY 6, 2020

If you lightly refresh your legacy content, for instance, the half step is going to be transparent to members and would-be members. Zero in on ideas that generate nondues revenue. It’s never a bad idea to support a plan for change with a revenue-backed business case. Avoid surface-level boldness. Stick to your vision.

Revenue 93

Revenue Innovation Project Content 93

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. A webinar is a content stream, he says. Event experience. Chapters in the virtual era.

Montana 365

Montana Content Price Strategy 365

Associations Now

MAY 8, 2015

The value of resurfacing old print content that might be useful for your current audience, despite its age. That magazine content you created in the predigital era doesn’t need to just sit in some backroom, value atrophying by the day. “Why are readers drawn to content decades or even centuries old?

Content 40

Content New York Revenue Tips 40

Association Success

MAY 21, 2019

As shown in the chart: Company A is a strong supporter of our association’s products by being a regular advertiser in our magazine and exhibitor at our convention. Company D - Although an active advertiser with your competitors, this company has never purchased an ad in your magazine.

Case Study 103

Case Study Marketing Price Products 103

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. If you’ve been following this blog for the past five years (heck….even

Communications 100

Communications Survey Social Media Revenue 100

Associations Now

OCTOBER 20, 2019

When the American Astronomical Society had a chance to acquire a magazine earlier this year, the price tag was hefty. The spring of 2019 provided a possible answer: A large media company had entered bankruptcy, and one of the assets it was shedding was Sky & Telescope , a long-lived and much-loved general-interest astronomy magazine.

Price 66

Price Committee Content Revenue 66

Association Adviser

JANUARY 18, 2019

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. But can your technology more effectively amplify ALL your content?? They simply require your association staff to stay apprised of content and tools that traditionally reside in other departments.

Newsletter 60

Newsletter Directory Learning Management System Social Media 60

.orgCommunity

NOVEMBER 29, 0002

Or perhaps you are creating an industry group on LinkedIn or posting your content to existing groups. Little did anyone realize that YouTube, Facebook, LinkedIn and the rest of the mainstream social sites are really getting your viewership to go to alternative content that is supported by advertising. Social media still has its place.

Social Media 40

Social Media Content Video Revenue 40

.orgSource

MARCH 18, 2024

Our value is not in a magazine or even standards. We make content to support people in that journey. Maybe your retention rate isn’t as high as you’d like, or your topline revenue isn’t where you want it to be. You’re stuck using revenue growth as the primary measure of success when you could focus on impact.”

Examples 88

Examples Revenue millennials Strategy 88

WBT Systems

JANUARY 3, 2017

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology.

Technology 210

Technology Learning Management System Certificate System 210

AssociationChat

APRIL 10, 2020

The 2020 competition received 189 submissions across 15 categories, including a new category for digital content. The awards are sponsored by HighRoad Solutions, an association-specific digital marketing agency that helps associations leverage email marketing and marketing automation to gain greater insight on how to grow revenue. “On

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. People are too busy to find and vet the educational content they need, so do the dirty work for them. The countdown is on! Thu 8/5 at 3 p.m.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61