Reid All About it

SEPTEMBER 15, 2023

I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Hear about ways AI can be used to help promote a webinar. Credentialing support. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Brighten up a chilly day with green seasoning baked vermilion snapper —or the fish fillets of your choice, American, of course. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market.

Revenue 272

Revenue Austin Tools Education 272

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. to 3:30 p.m. –

LMS 266

LMS Revenue Education Strategy 266

Blue Sky eLearn

SEPTEMBER 12, 2018

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

Content 173

Content Member Engagement Tools Strategy 173

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Association Analytics

SEPTEMBER 8, 2022

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Content contributors. Affiliates.

Revenue 169

Revenue Products Discount Class 169

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! Through our Higher Logic Academy, we offer full-day, instructor-led training held online via Virtual Classroom software for remote attendees. Take courses here. Webinar | Inherited a Community Site, Now What?

Library 219

Library Products Video Course 219

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Email marketing news. Volunteer burnout. Would you like to subscribe?

Survey 256

Survey Project Strategy Education 256

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Protech

OCTOBER 13, 2020

The issue, of course, is getting the attention of the people you want to visit and participate in those revenue-building activities. And getting attention online and driving quality traffic to your website is one of the biggest challenges for sales and marketing professionals. A Center of Gravity to Pull Searchers to Your Site.

Revenue 98

Revenue Content Certificate Cost 98

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. If you’re feeling nostalgic about ASAE TEC, a new online event, People Powering Tech on December 14 from 10:30 a.m. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Offer a customization option.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Marketing to Gen Z and millennials.

Revenue 256

Revenue Strategy Member Engagement United States 256

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. People will pay, sometimes handsomely, for access to content and experiences that promise to improve their condition. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Freestone

DECEMBER 12, 2023

According to the latest Community Brands Association Trends research, 71% of association professionals listed non-dues revenue as a top strategic priority in the coming year. Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year.

Learning Management System 82

Learning Management System LMS Revenue System 82

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable.

Tools 195

Tools Education Newsletter Chicago 195

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Freestone

MARCH 19, 2024

Introduction It can be overwhelming to build and market a learning strategy that successfully incorporates a combination of live and on-demand content across an entire year. If you want learners to engage with your continuing education program, you must make sure the content truly meets a learner’s needs and preferences.

LMS 93

LMS Education Course Class 93

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

AUGUST 4, 2023

TopClass LMS explains how online education programs can help increase member engagement. Online experiences. The Endocrine Society and Matchbox Virtual Media announced a joint venture to design and deliver online experiences that will drive innovation in the medical, healthcare and scientific industries. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

JUNE 18, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

LMS 369

LMS Certificate America Committee 369

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Gen Z in the workplace.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

NOVEMBER 27, 2020

Online learning. If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. shares 15 ways to improve your newsletter content and delivery.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Open Culture ).

Montana 350

Montana Certificate Conference Content 350

Reid All About it

MARCH 4, 2022

Sounds like a practical approach to session and course design, doesn’t it? Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Career wellness. Many professionals (maybe you!) Fri 3/4 at 4 p.m.

Class 195

Class Certificate Content Committee 195

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ).

DC 170

DC Las Vegas Washington Review 170

Reid All About it

MARCH 12, 2021

The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. Skip down to the list of free webinars if you prefer takeout.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

SEPTEMBER 22, 2017

As this weekly list shows, all kinds of organizations put on professional development webinars, and an increasing number of them are getting into online courses too. WBT Systems suggests nine ways associations can keep their online courses above the fray by engaging students and keeping them coming back for more.

North Carolina 222

North Carolina Arlington DC Washington 222

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Although they’re the biggest generation in the workforce, millennials make up only 19 percent of association members, per MGI. Online career center.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

JANUARY 22, 2021

Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Skip down to the list of free webinars if you prefer take-out. Because there’s always time to learn, right?

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Skip down to the list of free webinars if you prefer takeout. Meaning is relevance as defined by your target audience.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Quick hits Can AI write thought leadership content for you? Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Next gen marketing. Threats ahead. Credit card processor. Tue 11/28 at 4 p.m.

Arlington 261

Arlington Los Angeles Atlanta Technology 261