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Report: Engagement Strategy Key to Building Strong Online Communities

Associations Now

While many organizations saw a boost in online community users during the pandemic, the number of unique monthly logins and unique contributors has returned to a more modest average. In the first six months of 2023, customers saw 601 average monthly unique logins and 74 average monthly unique contributors.

Report 82
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7 essentials for your association’s online community strategy

Nimble AMS

Read on for what to include in your association’s online community strategy. Building a thriving online community starts with a well-considered strategy. Number of online community logins. They should be able to: Suggest discussion group topics and content?. Content strategy ?. Content calendar ?.

Strategy 133
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How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Overall logins were up 109% in the last month, and new member logins – people checking out the community for the very first time – was up 149%. While they're there, they're posting more discussions (posts were up 48%) and engaging with content (library views saw a 100% increase and library downloads went up 122% since February).

Library 318
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4 Customer Retention Metrics You Can Find in Your Online Community

Higher Logic

Just as it sounds, this metric captures current customers in your online community, including total number of community members along with details on individuals, such as the date they were added to the community and their last login. If you’ve lost members, you may want to implement additional retention strategies.

Content 229
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

You might use inconsistent content or course tagging, or team members might use a variety of names for one type of offering. You can learn more about taxonomy in this blog post or watch this on-demand webinar that discusses the topic as part of an overall content strategy. Consider reassigning their seats.

Team 319
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Preparing Your Association for AI

Association Analytics

If your association caters to healthcare, law, finance, or other industries, start brainstorming about how your members can use AI to create content and make better decisions faster. Ideally, you’ll want to keep track of the output you’re getting so that you can continue to improve your prompt engineering strategy and future prompts.

San Diego 317
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Boosting Membership Retention from the Start: Your Members’ First 3 Months

Spark Consulting

Send a welcome email with login credentials to the members-only portal. You want your new members to login ASAP, so make it easy for them by giving them all the info (links included!) Not only will this promote your new members, but it will give them content to share on their own social media channels as well.