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Association Brain Food: 4.12.24

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Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Gen Z education. Staff meetings.

Revenue 256
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Association Brain Food: 1.19.24

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It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Post-program campaigns.

Revenue 256
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Association Brain Food: 9.15.23

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I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes.

LMS 256
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Association Brain Food: 12.1.23

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Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters.

Arlington 266
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Association Brain Food: 12.8.23

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Bulletin describes how a member app helps you nurture member engagement. Mark Lowry at Association Analytics shares helpful member retention strategies. The solution: “fewer, shorter, more interactive online meetings.” If you’re determined to market more effectively to younger generations, here’s some help. Zoom fatigue.

Strategy 272
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Association Brain Food Weekly: 1.22.21

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Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

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Association Brain Food Weekly: 3.5.21

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WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. A low-cost, low-effort way to connect members… from association CEO Lindsay Currie, CAE. Skip down to the list of free webinars if you prefer takeout. Virtual watercooler. Quick hits.