Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 259

Revenue Strategy Price Newsletter 259

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

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Tools How To Software Cost 52

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

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DC Washington Member Engagement Innovation 265

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. But many companies still think these tools work. AI detection. IYKYK) | by B.

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Chicago DC Washington Strategy 259

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. Non-dues revenue. If I lived in the DMV, I’d be on this bus for sure. What a terrific way to start the Annual experience. 1 CAE credit.

Arlington 212

Arlington Revenue Leadership Strategy 212

Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. With the cost to build software going down, the barrier to entry is much lower. How does each one of these drive more revenue? For Marketers.

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Reid All About it

APRIL 19, 2024

Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

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Newsletter Content Social Media Education 254

MemberClicks

DECEMBER 14, 2023

Exclusive content and experiences are an important part of your organization’s offerings, as well as an effective way to generate non-dues revenue. Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to.

Revenue 52

Revenue How To Software Press Release 52

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 259

Revenue Strategy Member Engagement United States 259

NXUnite

MARCH 25, 2024

A foundational tool for keeping organized finances is the nonprofit chart of accounts (COA), which is a resource that records your organization’s financial activity. Revenue , which consists of any funding your organization receives through its various income sources. Liabilities , which include everything your nonprofit owes.

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Revenue Directory Examples System 130

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

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LMS Revenue Arlington Education 259

Higher Logic

MAY 13, 2020

If this sounds impossible, it would be hard to achieve this level of personalization with individual outreach alone – that’s not scalable or cost effective. With tools like online community and marketing automation , you recreate the best parts of your association online. Non-Dues Revenue. Member Retention.

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Tools Communications Email Marketing Recruiting 296

Association Success

SEPTEMBER 19, 2019

Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations. . Look at the impact of your communication channels through readership analysis, operational cost and revenue generation to determine which are successful. Look at what’s trending.

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Revenue Communications Analysis Products 93

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. Make every effort to remain human in a world of AI , says David Meerman Scott. CAE credit.

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Tools Education Newsletter Chicago 195

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

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Social Media Tools Member Engagement Revenue 254

NXUnite

OCTOBER 6, 2023

Tip 2: Incorporate Revenue-Boost Elements Think about how you’ll generate revenue from your event. Participant registration fees, spectator tickets, sponsorships, and donation appeals are common, base revenue sources, but you’ll want to think broader and find other ways to boost fundraising. Make a list of event costs.

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Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health. Association staff retention. 1 CAE credit. . – More info/register.

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Revenue Chicago Leadership Education 230

Association Analytics

FEBRUARY 14, 2022

Tools – What tools do you have? What tools do you require? Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Evaluate Your Opportunity Costs. What limits you?

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Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues.

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Certificate Denver South Carolina Project 271

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

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Case Study Marketing Price Products 103

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

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LMS Software Revenue Cost 221

YourMembership

MARCH 13, 2014

As associations take on the pressures of the economy and increasing member demands, it becomes vital to identify and implement non-dues revenue opportunities to help ensure financial health. Many associations already use a variety of programs to generate non-dues revenue, among the most common being: Annual Sponsorships.

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Revenue Software Newsletter Certificate 150

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning. Audience personas.

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Revenue Content Chicago Leadership 206

Reid All About it

SEPTEMBER 22, 2023

Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. 2024 Prediction: The AI Leapfrog Year for Associations We predict in 2024, many associations are primed for a leapfrog kind of year, where they jump from barely using AI to making it a core part of their nondues revenue strategy. 1 CAE credit. More info/register.

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LMS Revenue Education Strategy 271

MemberClicks

AUGUST 9, 2022

Hybrid events boast a variety of perks, including: Cost effective & budget friendly option. Plus, you can sell online as and sponsorship space for added revenue. 3 Essential Tools for Organizing a Hybrid Conference. Marketing tools. Choose your tools. We already explored what tools you need.

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Tools Conference Tips Organization 52

NXUnite

OCTOBER 19, 2023

Research shows that e-commerce sales generated more than $856 billion in revenue in 2022, and approximately 2.64 They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping! Let’s dive in!

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Revenue Email Marketing Social Media Marketing 130

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

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Marketing Video Social Media Revenue 52

Higher Logic

JUNE 17, 2020

The techniques that we developed back then and refined over the years were based on gut instinct, combined with marketing techniques, behavioral psychology, and trial and error. Organizations have historically seen communities as having a siloed use case like deflecting costs for customer support or product innovation.

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Cost Report Revenue Products 270

MemberClicks

SEPTEMBER 27, 2023

Streamline your form by including: The most relevant information first such as cost, date, time, and location An event summary that’s less than 140 characters White space to increase readability Event photo and/or a quick and engaging video. You may want to use a tool like BrowserStack to test your page. Embedded checkout.

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Tools Tips How To Software 52

Reid All About it

NOVEMBER 19, 2021

Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Check out the 30 ideas featured in their post and see if you can “yes and” any of them into revenue generators for your association. Sponsorships. AMS vs MMS.

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Revenue Technology Conference Education 195

Association Adviser

MARCH 27, 2018

Third-party partnerships are an especially valuable tool in the multifaceted world of association management. In this realm, associations save on the overhead costs of producing member communication publications and the back-office management of content, revenue tracking and strategic planning.

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Tools Revenue America Communications 61

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Lunch costs are on your own. Lunch costs are on your own.

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Chicago Newsletter Mooc Education 200

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

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Technology Chicago Education System 195

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Tip 5: Arm your sales teams with the right tools. Performance metrics.

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Revenue eBook Tips Sample 76

Reid All About it

DECEMBER 1, 2023

That’s on us, says Jay Cost at The Dispatch. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Learn about tools and processes that can help you maintain healthy item banks for your programs. 1 CAE credit. 1 CAE credit. .

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Arlington Technology Strategy Los Angeles 271

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m. Member recruitment. Frankly, we’re smarter about it now.

DC 206

DC Recruiting Recruitment Washington 206

Reid All About it

AUGUST 18, 2023

Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Host: Nimble AMS Speakers: Collier Faubion, Senior Sales Engineer, Nimble AMS Tirrah Switzer, Senior Director of Product Marketing, Community Brands Thu 8/24 at 12 p.m. Daughtry, M.Ed., 1 CAE credit. .

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Certificate Education Revenue Marketing 195