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Association Brain Food: 6.7.24

Reid All About it

The weekly list of free educational events and resources for the association community… Generative AI. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. Seems like a good place to start. Event sunsetting.

Chicago 205
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. And that’s just the cost of joining.

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Member recruitment. When Zoom meetings became a thing, I saw lots of posts describing best practices for online meetings. by Tony Rossell, Marketing General Inc.

Revenue 257
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Association Brain Food: 9.15.23

Reid All About it

I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues.

LMS 257
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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee. Let’s dive in to find out.

Price 172
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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters. That’s on us, says Jay Cost at The Dispatch. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 268
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Association Brain Food Weekly: 1.22.21

Reid All About it

Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Skip down to the list of free webinars if you prefer take-out. Because there’s always time to learn, right?