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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.

Revenue 320
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Use Data for New Revenue Opportunities

Association Analytics

Individuals and member organizations were on tighter budgets. You may have noticed that your members were engaging with your organization in different ways. These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. New Audiences. Affiliates.

Revenue 169
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Association Brain Food: 1.5.24

Reid All About it

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. I’ll definitely make her party prosciutto bundles and double blue canapés again. Fri 1/5 at 4 p.m.

Revenue 277
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Association Brain Food: 9.15.23

Reid All About it

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. WBT Systems explains why it might be time for your association to get into the microcredentials business.

LMS 256
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Association Brain Food: 1.19.24

Reid All About it

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Organizer: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Fri 1/19 at 4 p.m. Post-program campaigns. Membership. More info/register (Consultant Members Community).

Revenue 256
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Did You Know? Associations Plan to Rake in More Revenue from Continuing Education

Association Adviser

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. We’re almost halfway through 2018.

Revenue 60
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Association Brain Food: 1.26.24

Reid All About it

Facilitation course : I normally don’t feature paid programs here, but this 12-week course is designed by two guys I really respect: Lowell Aplebaum of Vista Cova and Aaron Wolowiec of Event Garde. The spring cohort for their Association Facilitator Certificate Course begins on March 11. Fri 1/26 at 12:30 p.m. – 1 CAE credit.

Survey 256